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100 LinkedIn Articles- Key Lessons From My Viral Publication


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Upon reaching the milestone of 100 posts on LinkedIn I wrote a mega-post to share some of my thoughts:

It became my first post to go viral (more than 2000 'likes' in Week 1) and I have now put together this presentation to share some of the learning more widely.

I will give you some of the key reasons why you should use LinkedIn to share articles- such as:

- growing your networks
- expanding your reach
- keeping yourself 'front of mind' with your contacts

If you have any questions, please post them under the original article and I will do my best to answer them.

Good luck with your own LinkedIn articles!

Published in: Career

100 LinkedIn Articles- Key Lessons From My Viral Publication

  2. 2. WHAT IS THIS PRESENTATION BASED ON? • I have published 100 articles on LinkedIn. • I put the lessons I have learned into a mega post, you can see it here: - It is my first post to go viral- after one week it has: More than 2300 ‘likes’ More than 100 comments More than 250 shares Liked by the CEO of LinkedIn and featured on the ‘LinkedIn Tips’ page
  3. 3. WHY DID I WRITE THE ARTICLE? • I wanted to share some of my reflections in the hope that it inspires others to write more on LinkedIn and realise what a brilliant opportunity the platform gives us all. • LinkedIn has been critical to my work and to setting up my charitable organisation, Young Charity Trustees. • I see so many LinkedIn profiles with no articles or very few- and I am evangelical about making people aware of the difference that it can make.
  4. 4. WHAT I LEARNED FROM WRITING 100 ARTICLES- 3 MAIN THINGS: • 1- Posting on LinkedIn helps your own thinking to evolve- When I have ideas in my head, unless I bring them out, test them and share them with others, they never grow. • 2- Posting on LinkedIn helps new people to engage with your work- If the first point is about improving the quality of your ideas, the second is about improving the quantity of people who see it and are affected by it. • 3- People like to feel on a shared path- Quite often when we are struggling with a problem or grappling with an issue we think that we are doing so alone. When we put our ideas out there on LinkedIn we often find that there are others who think like us.
  5. 5. WHO ARE SOME PEOPLE I RECOMMEND YOU CHECK OUT TO LEARN MORE ABOUT WRITING FOR LINKEDIN? • Robbie Swale – Robbie shares his thoughts in such a brilliant way on LinkedIn. He has one series that he writes on his commute. Check out one of his articles here. • Nisha Kotecha (Declaration- she’s my wife, but I find the way she writes original content for LinkedIn inspiring and I wanted to share it with you). Here is an example. • Robert Ashton Robert is an entrepreneur who is always worth listening to- including on LinkedIn! You can see an example of his writing here.
  6. 6. WHAT ARE SOME OTHER REASONS YOU SHOULD WRITE FOR LINKEDIN? • I have Six: • 1- It doesn’t need to take lots of time. Not every article on LinkedIn needs to be original, you can take them from other places that you post and tweak them for your LinkedIn audience. • 2- LinkedIn is a quick and easy way to share your thoughts with a wide audience if you don’t have, or don’t want your own website. • 3- Your LinkedIn posts get shown beyond your network of first connections (remember to use tags to help with this). One of the things that people struggle with when they start their own website is that they can’t always get it seen by many people beyond their existing friends and networks- LinkedIn helps with this.
  7. 7. • 4- Also, everything that you write adds credibility to your claims on your LinkedIn profile. If you say that you are an expert in X, your LinkedIn posts give you the opportunity to show it. • 5- Posting good quality content regularly that people want to read on LinkedIn creates a ‘feedback loop’. More posts of higher quality mean more people see your posts, which mean more connection requests. More connection requests means you build your network on LinkedIn. Having a bigger network on LinkedIn means that you have a bigger audience for your posts- and the cycle continues! • 6- LinkedIn posts are also a good way to show your contacts what you are up to, what you are thinking about and why you should be kept at the front of their minds.
  8. 8. GOOD LUCK WITH YOUR ARTICLES ON LINKEDIN! • I hope that this presentation was useful- if you have any questions or comments, please write them underneath the article! • Here is the article again: Plus, if you would like to get more out of LinkedIn in general, I have 18 crucial tips here:
  9. 9. WHO AM I? • Alex Swallow is The Influence Expert and author of 'How To Become An Influencer'. A free copy of the book and many tips about growing your influence can be found at You can join his online course, 'How To Network' free here.