People and Story: Framing Video Online & Audio Mix

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  • Plan for today.\n\nTalk final project package\nOnline Packaging and Promotion\nMusic\nB Roll\nTeam Meetings:\nPeer Review\nWrite Title and Teaser for Others\nKeywords\n\n
  • Feedback cards now!\n
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  • Not for next class, but for the final one\n\n\n
  • I’ve talked to both of them. They have a decent idea of what you’ll need. Can end class early.\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Online, the title or headline is really important -- thats what’s getting searched the most\n\nWe’re going to practice with this in small groups so I’m not going to go super deep in. \n\nLook at some titles on globalist. Look at some titles on MediaStorm. Look at some on CLP\n\n\n
  • Online, the title or headline is really important -- thats what’s getting searched the most\n\nWe’re going to practice with this in small groups so I’m not going to go super deep in. \n\nLook at some titles on globalist. Look at some titles on MediaStorm. Look at some on CLP\n\n\n
  • Online, the title or headline is really important -- thats what’s getting searched the most\n\nWe’re going to practice with this in small groups so I’m not going to go super deep in. \n\nLook at some titles on globalist. Look at some titles on MediaStorm. Look at some on CLP\n\n\n
  • Online, the title or headline is really important -- thats what’s getting searched the most\n\nWe’re going to practice with this in small groups so I’m not going to go super deep in. \n\nLook at some titles on globalist. Look at some titles on MediaStorm. Look at some on CLP\n\n\n
  • Online, the title or headline is really important -- thats what’s getting searched the most\n\nWe’re going to practice with this in small groups so I’m not going to go super deep in. \n\nLook at some titles on globalist. Look at some titles on MediaStorm. Look at some on CLP\n\n\n
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  • Even for a video, framing text is really important.\n
  • Even for a video, framing text is really important.\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Look at Mediastorm for other examples\n
  • Look at Mediastorm for other examples\n
  • xurxo’s list\n\n\n
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  • Tying the story together -- slates vs narration\n
  • 68 Words\nThis is all about economy of words -- hardest part of writing! Keeping it short\n\n
  • 68 Words\nThis is all about economy of words -- hardest part of writing! Keeping it short\n\n
  • 68 Words\nThis is all about economy of words -- hardest part of writing! Keeping it short\n\n
  • 68 Words\nThis is all about economy of words -- hardest part of writing! Keeping it short\n\n
  • 68 Words\nThis is all about economy of words -- hardest part of writing! Keeping it short\n\n
  • 68 Words\nThis is all about economy of words -- hardest part of writing! Keeping it short\n\n
  • 68 Words\nThis is all about economy of words -- hardest part of writing! Keeping it short\n\n
  • Any questions about this?\n\nIf you file is too big, lower the bitrate, shrink the file size, or make it shorter\n
  • Keep consistent audio all the way through -- show project\nAlternate tracks for crossfading. No absolute silence -- its more jarring than a jump cut x 1000\nAfter full of chaos: Music fades out as Center Ambi Fades in\nJump To section starting 2:54: copied sound off pulling canvas off staples under slate\nThen b-roll audio from one clip extended out over several\n\n\n
  • 8 to end\n
  • Alex and Jessica: Audio filters and cleanup\nVolume or Gain boost -- ONe you do this you will probably have a hiss\nLow Pass Filter -- Take out high frequencies above a certain point\nEQ --- Show MoMo first talking clip with and without Parametric EQ\n
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  • Does everyone know how to take a screen shot\nctrl + prt scr--saves it to your clipboard\ncmd + shift+ 3--saves it to your desktop\n\nCrop tool + image size\n\n\n
  • People and Story: Framing Video Online & Audio Mix

    1. 1. PEOPLE AND STORYMCDM Program - Fall 2012 - COM 583
    2. 2. ASSIGNMENTS★ Next Week: Thanksgiving!★ Thursday, November 29th: ★ Reading for Next Week: Video Syndication: what are we paying for ★ Hands on editing workshop (bring your projects)★ Wednesday, December 5th, 12 noon ★ Final, final version of your video! ★ Add your video to the Vimeo group ★ Submit transcript via email, including extras ★ Self-Evaluation
    3. 3. FEEDBACK CARDS★Do you need the hands on editing help?★What haven’t we covered yet that you wish we had?
    4. 4. TRANSCRIPT EXTRAS The transcript. (20 pts) • A few paragraphs • A title or headline (10 pts) explaining the distribution plan for your story. Are • Teaser text introducing there further changes you the video to an online need to make? What audience (20 pts) website(s) will the story be • Credits for the video, published on? When do you including any music and expect it to be published? archival material you used. How do you plan to (5pts) promote it? Set a target • At least 10 keywords that number of plays youd like youd include when posting your video to reach within the video online (10pts) a given time period. (20• The one sentence that pts) you used to guide your editing (5pts)
    5. 5. ONLINE PROMOTION AND PACKAGING
    6. 6. ONLINE PROMOTION AND PACKAGING• Title
    7. 7. ONLINE PROMOTION AND PACKAGING• Title• Title Card
    8. 8. ONLINE PROMOTION AND PACKAGING• Title• Title Card• Teaser Text
    9. 9. ONLINE PROMOTION AND PACKAGING• Title• Title Card• Teaser Text• Keywords
    10. 10. TIPS FOR GOOD HEADLINES
    11. 11. TIPS FOR GOOD HEADLINES• You’renot just writing the headline, you’re figuring out what the story is about
    12. 12. TIPS FOR GOOD HEADLINES• You’renot just writing the headline, you’re figuring out what the story is about• Start with keywords, then fill in the blanks
    13. 13. TIPS FOR GOOD HEADLINES• You’renot just writing the headline, you’re figuring out what the story is about• Start with keywords, then fill in the blanks• Keep it short
    14. 14. TIPS FOR GOOD HEADLINES• You’renot just writing the headline, you’re figuring out what the story is about• Start with keywords, then fill in the blanks• Keep it short• Don’t mislead with your cuteness
    15. 15. TIPS FOR GOOD HEADLINES• You’renot just writing the headline, you’re figuring out what the story is about• Start with keywords, then fill in the blanks• Keep it short• Don’t mislead with your cuteness• When in doubt, be boring (but expressive)
    16. 16. WRITING FRAMING/TEASER TEXT★Sell your story ★Make people want to watch the movie!★Tease the drama ★Sham MCs★Take us behind the scenes ★Iraqi Refugees★Provide background info/ context that doesn’t fit in the film
    17. 17. FRAMING TEXT
    18. 18. FRAMING TEXTJoy, a single mother without a job or home, describes a country ineconomic turmoil: "Believe it or not, we are all a paycheck away frombeing homeless."
    19. 19. FRAMING TEXTJoy, a single mother without a job or home, describes a country ineconomic turmoil: "Believe it or not, we are all a paycheck away frombeing homeless."This mini-documentary, shot and produced in seven days by a Seattle-based team including a comic artist, a journalist, a radio producer anda filmmaker, takes a look at the surprising face of homelessness in ourtime.
    20. 20. TITLES AND TEASERS
    21. 21. TITLES AND TEASERS• Pair back up with the person you peer reviewed with
    22. 22. TITLES AND TEASERS• Pair back up with the person you peer reviewed with• Write a rough title and teaser/framing sentence for their story (not the same one they already have)
    23. 23. TITLES AND TEASERS• Pair back up with the person you peer reviewed with• Write a rough title and teaser/framing sentence for their story (not the same one they already have)• 10mins
    24. 24. TITLES AND TEASERS• Pair back up with the person you peer reviewed with• Write a rough title and teaser/framing sentence for their story (not the same one they already have)• 10mins• Share
    25. 25. MUSIC: WHERE TO GET IT★Local artists you like ★Jamendo and can contact ★freesoundtrackmusic★Premium Beat .com★Vimeo Music Store ★Incompetech★Soundcloud ★Don’t Steal It! Just Ask
    26. 26. MUSIC: HOW TO USE IT★Be careful! Use ★Use music to signal Sparingly! shifts in tone/scene★No lyrics ★Itswhere it starts and stops that matters★Tonally/Emotionally subtle
    27. 27. WHEN AND HOW TO USE SLATES• When you don’t have any other way to say it• To tie your individual story to a bigger story• To push along your narrative• To set the scene• To introduce characters Example: Joy
    28. 28. “In January 2009 one Seattle shelter had to turn away 300 homeless families.”
    29. 29. “In January 2009 one Seattle shelter had to turn away 300 homeless families.”“In January 2010 one Seattle shelter had to turn away 700 homeless families.”
    30. 30. “In January 2009 one Seattle shelter had to turn away 300 homeless families.” “In January 2010 one Seattle shelter had to turn away 700 homeless families.”“Keiosha and Deiosha go to school 25 miles from the shelter they’re living in.”
    31. 31. “In January 2009 one Seattle shelter had to turn away 300 homeless families.” “In January 2010 one Seattle shelter had to turn away 700 homeless families.” “Keiosha and Deiosha go to school 25 miles from the shelter they’re living in.”“Determined to her daughters in the same school, Joy rides the bus with them each day.”
    32. 32. “In January 2009 one Seattle shelter had to turn away 300 homeless families.” “In January 2010 one Seattle shelter had to turn away 700 homeless families.” “Keiosha and Deiosha go to school 25 miles from the shelter they’re living in.”“Determined to her daughters in the same school, Joy rides the bus with them each day.” “It takes six hours to bring them there and back.”
    33. 33. “In January 2009 one Seattle shelter had to turn away 300 homeless families.” “In January 2010 one Seattle shelter had to turn away 700 homeless families.” “Keiosha and Deiosha go to school 25 miles from the shelter they’re living in.”“Determined to her daughters in the same school, Joy rides the bus with them each day.” “It takes six hours to bring them there and back.” “Joy is in a temporary shelter”
    34. 34. “In January 2009 one Seattle shelter had to turn away 300 homeless families.” “In January 2010 one Seattle shelter had to turn away 700 homeless families.” “Keiosha and Deiosha go to school 25 miles from the shelter they’re living in.”“Determined to her daughters in the same school, Joy rides the bus with them each day.” “It takes six hours to bring them there and back.” “Joy is in a temporary shelter” “She has ten weeks to find a new place to live”
    35. 35. EXPORT AND COMPRESSION SETTINGS
    36. 36. AUDIO MIX★Look for a consistent level all the way through ★Around -6 ★NEVER peaking/clipping/in the red★Alternate your audio tracks for crossfading★No absolute silence - it’s more jarring than a jump cut
    37. 37. AUDIO FILTERS & CLEANUP★Volume/Gain/Boost/Amplify ★If you use these to make sound louder, you’ll likely get a hiss★Low Pass Filter ★Take out high frequencies★EQ ★Play around with different settings to see what works
    38. 38. TITLE CARDS
    39. 39. TITLE CARDS
    40. 40. TITLE CARDS
    41. 41. TITLE CARDS
    42. 42. TITLE CARDS
    43. 43. TITLE CARDS
    44. 44. TITLE CARDS
    45. 45. TITLE CARDS
    46. 46. TITLE CARDS
    47. 47. TITLE CARDS
    48. 48. TITLE CARDS
    49. 49. TITLE CARDS
    50. 50. TITLE CARDS★Take a screenshot ★Use the text tool★Open it up in ★Try out a drop PhotoShop shadow★Make sure it’s the ★Use your title card as right size! the video thumbnail on Vimeo★Know about layers

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