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Intuition Factors
Alex Shirazi
Mobile Central Europe
February 5, 2015
1
2
the rise of usability
3
Everyone wants usable software
Everyone wants good design
4
Design is becoming an essential element for
creating a successful company
Yves Behar
Founder Chief Designer fuseproject,...
5
Intuition Factors
What is Intuition?
6
using or based on what one feels to be true even
without conscious reasoning; instinctive
the ability...
7
especially true for mobileespecially true for mobile
8
User interface design is a combination of data
collected from user testing and research and
intuition.
So, one part data...
What is Data?
9
Data is quantitative/statistics
A/B Testing
User Research Results
Heat Maps
Bugs/Software Issues
A/B
#
10
11
So, one part data and one part intuition
12
personal
instinct
experience
driven
learned
usability
perceived
usability
Intuition Factors
13
personal instinct
What seems right to me as a designer?
14
personal
instinct
40%
Increase
Source: http://www.slideshare.net/Divante/wud-na-pradze3
15
experience driven
What has been successful in the past?
16
learned usability
What has become a standard within the software user base?
Facebook (iOS)
GoDaddy (iOS)
17
learned usability
Google Hangouts (Android)
18
perceived usability
What do I think the user will do in this scenario?
19
personal
instinct
experience
driven
learned
usability
perceived
usability
Intuition Factors
Confirm with Data
20
Data is quantitative/statistics
A/B Testing
User Research Results
Heat Maps
Bugs/Software Issues
A/B
#
21
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Intuition Factors in the User Experience Design Process

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User Experience design is an important aspect in software development. There is often times a linear process designers follow to create an overall User Experience. What guides the designer’s decisions outside of user testing and software requirements is a set of intuition factors. This presentation covers Intuition Factors used when designing software with hardware components.

Published in: Software
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Intuition Factors in the User Experience Design Process

  1. 1. Intuition Factors Alex Shirazi Mobile Central Europe February 5, 2015 1
  2. 2. 2 the rise of usability
  3. 3. 3 Everyone wants usable software Everyone wants good design
  4. 4. 4 Design is becoming an essential element for creating a successful company Yves Behar Founder Chief Designer fuseproject, CCO Jawbone, creative co-founder OUYA, August co-founder “
  5. 5. 5 Intuition Factors
  6. 6. What is Intuition? 6 using or based on what one feels to be true even without conscious reasoning; instinctive the ability to understand something immediately, without the need for conscious reasoning.
  7. 7. 7 especially true for mobileespecially true for mobile
  8. 8. 8 User interface design is a combination of data collected from user testing and research and intuition. So, one part data and one part intuition
  9. 9. What is Data? 9 Data is quantitative/statistics A/B Testing User Research Results Heat Maps Bugs/Software Issues A/B #
  10. 10. 10
  11. 11. 11 So, one part data and one part intuition
  12. 12. 12 personal instinct experience driven learned usability perceived usability Intuition Factors
  13. 13. 13 personal instinct What seems right to me as a designer?
  14. 14. 14 personal instinct 40% Increase Source: http://www.slideshare.net/Divante/wud-na-pradze3
  15. 15. 15 experience driven What has been successful in the past?
  16. 16. 16 learned usability What has become a standard within the software user base? Facebook (iOS) GoDaddy (iOS)
  17. 17. 17 learned usability Google Hangouts (Android)
  18. 18. 18 perceived usability What do I think the user will do in this scenario?
  19. 19. 19 personal instinct experience driven learned usability perceived usability Intuition Factors
  20. 20. Confirm with Data 20 Data is quantitative/statistics A/B Testing User Research Results Heat Maps Bugs/Software Issues A/B #
  21. 21. 21

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