The User Experience Design Process
March 3, 2014 @ Redwood City, California
User Interface Design
User interface design is a combination of data
collected from user testing and research and
UI Design =
- Part Data
- Part Intuition
Intuition is subconscious
1. using or based on what one feels to be true even
without conscious reasoning; instinctive.
1. the ability to understand something immediately,
without the need for conscious reasoning.
- What seems right to me as a designer?
- What has been successful in the past?
- What has become a standard within the software user base.
- What do I think the user will do in this scenario?
Example: When creating events, a user will
want to select the type of event first.
Subconscious Reasoning: I think of the event
Example: When selecting restaurants from a list,
the users want to have the ability select multiple
Subconscious Reasoning: I have seen users
want this feature in the past product I have
Note: May be deduced from past user testing or research.
Example: The button at the top right of a
screen advances the page forward.
Subconscious Reasoning: Users have known
the top right button to advance the page
forward in the past, and expect the new
software to do the same.
Example: Users will separate business accounts
from personal accounts in banking software.
Subconscious Reasoning: Users will expect the
same separation to be in place with new forms of
banking related software (excluding relation to core
competency of product).
Intuition Factors help designers achieve better
Intuition paired with research will yield the best