Intuition Factors
The User Experience Design Process
Alex Shirazi

March 3, 2014 @ Redwood City, California
User Interface Design
User interface design is a combination of data
collected from user testing and research and
intuitio...
UI Design =
- Part Data
- Part Intuition
Intuition is subconscious
Define: Intuitive
in·tu·i·tive
inˈt(y)ooitiv/
͞
adjective
1. using or based on what one feels to be true even
without cons...
Define: Intuition
in·tu·i·tion
int(y)ooˈiSHən/
͞
noun
1. the ability to understand something immediately,
without the need...
Intuition Factors
Personal Instinct
- What seems right to me as a designer?
Experience Driven
- What has been successful i...
Personal Instinct
Example: When creating events, a user will
want to select the type of event first.
Subconscious Reasonin...
Experience Driven
Example: When selecting restaurants from a list,
the users want to have the ability select multiple
item...
Learned Usability
Example: The button at the top right of a
screen advances the page forward.
Subconscious Reasoning: User...
Perceived Usability
Example: Users will separate business accounts
from personal accounts in banking software.
Subconsciou...
Closing
Intuition Factors help designers achieve better
design.
Intuition paired with research will yield the best
results...
Alex Shirazi
@alexshirazi
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Intuition Factors

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Great User Interface design is composed of part data (User Research and User Testing), and part intuition. This talk highlights the various Intuition Factors in the User Experience Design process.

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Intuition Factors

  1. 1. Intuition Factors The User Experience Design Process Alex Shirazi March 3, 2014 @ Redwood City, California
  2. 2. User Interface Design User interface design is a combination of data collected from user testing and research and intuition.
  3. 3. UI Design = - Part Data - Part Intuition Intuition is subconscious
  4. 4. Define: Intuitive in·tu·i·tive inˈt(y)ooitiv/ ͞ adjective 1. using or based on what one feels to be true even without conscious reasoning; instinctive.
  5. 5. Define: Intuition in·tu·i·tion int(y)ooˈiSHən/ ͞ noun 1. the ability to understand something immediately, without the need for conscious reasoning.
  6. 6. Intuition Factors Personal Instinct - What seems right to me as a designer? Experience Driven - What has been successful in the past? Learned Usability - What has become a standard within the software user base. Perceived Usability - What do I think the user will do in this scenario?
  7. 7. Personal Instinct Example: When creating events, a user will want to select the type of event first. Subconscious Reasoning: I think of the event type first.
  8. 8. Experience Driven Example: When selecting restaurants from a list, the users want to have the ability select multiple items. Subconscious Reasoning: I have seen users want this feature in the past product I have designed. Note: May be deduced from past user testing or research.
  9. 9. Learned Usability Example: The button at the top right of a screen advances the page forward. Subconscious Reasoning: Users have known the top right button to advance the page forward in the past, and expect the new software to do the same.
  10. 10. Perceived Usability Example: Users will separate business accounts from personal accounts in banking software. Subconscious Reasoning: Users will expect the same separation to be in place with new forms of banking related software (excluding relation to core competency of product).
  11. 11. Closing Intuition Factors help designers achieve better design. Intuition paired with research will yield the best results.
  12. 12. Alex Shirazi @alexshirazi

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