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Step-by-Step Market Destinations

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Step-by-Step Market Destinations

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This presentation outlines easy steps to take in order to create an ideal destination marketplace.

This presentation outlines easy steps to take in order to create an ideal destination marketplace.

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Step-by-Step Market Destinations

  1. 1. 1
  2. 2. 2 2
  3. 3. 3 TARGET AUDIENCE
  4. 4. 4 4
  5. 5. 5 HygeeASSETS ARTS Family Fun Northern Lights Dining Fishing SkiingHiking Kayaking Biking Romance Festivals Golfing Craft Beer Shopping Boating Birding Canoeing Snowshoeing Snowmobiling Berry Picking Scenic Drives
  6. 6. 6 6
  7. 7. 7 TV Banner Ads Earned Media Print Radio Billboards FAM Tours Google Ads Pre-Roll Social Media Posts Snap Chat SEO Email MEDIA Social Media Ads Geo Fencing
  8. 8. 8 8
  9. 9. 9 Engagement METRICS Impressions Links to Lodging New Users # of Pages Subscribers Website Users Time on Page Lodging Tax Social Likes Shares Occupancy Rate Clicks Views Sends Downloads Opens CPI CPC CTR Calls Foot Traffic ADR
  10. 10. 10
  11. 11. 11
  12. 12. 12 12 1 - 2 - 3 - 4 - 5
  13. 13. 13 13 Pick 1 Season
  14. 14. 14 14 Pick 2 Demos
  15. 15. 15 15 Pick 3 Assets
  16. 16. 16 16 Pick 4 Media
  17. 17. 17 17 Pick 5 Metrics
  18. 18. 18 18
  19. 19. 19
  20. 20. 20 DELIGHT Information Center + Frontline Staff + EVERYONE FACILITATION Stakeholders ORIENTATION CVB + Stakeholders INSPIRATION CVB
  21. 21. 21
  22. 22. 22 22 What inspires you about your destination?
  23. 23. 23
  24. 24. 24
  25. 25. 25

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