1. Be social with Explore Minnesota
Caitlin Rick
Social Media Strategist
EXPLOREMINNESOTA.COM

2. HOW DO I SHARE MY CONTENT?
Email me and our team
Add us to media lists
Schedule a meet and greet with
staff
Use #OnlyinMN on posts

3. #ONLYINMN TWEETCHATS
Seasonal chat on Twitter
5 question prompts for discussion
Share your events, activities, partners
etc. using #OnlyinMN
Receive questions days in advance to
prep answers

4. #ONLYINMN TWEETCHAT RESULTS
#OnlyinMN frequently reaches “trending”
status on Twitter
Tweets generated using #OnlyinMN: 855
Potential Reach of #OnlyinMN: 2,025,202
Potential Impressions of #OnlyinMN:
6,743,012
Clicks: 306

5. INSTAGRAM EVENTS STORY
Weekly recap of events
happening around the state
Feature 2-4 events in each region
Pull events from our events
database and online search
Contact me with upcoming
events

6. INSTAGRAM EVENTS STORY
Provide users a photo, date,
time and location
Our most popular activation
on Instagram this year
Will continue until decrease
in popularity
Great engagement with
followers

7. UTILIZING EXPLOREMINNESOTA.COM
Add your events to our
database
Review attractions, lodging
properties and restaurants in
your destination
Submit any photos or video
you’re willing to share for our
internal database

8. #ONLYINMN TEXT VIDEOS
Showcasing unique,
attractions, destinations,
shops and more worth a
trip
Provide viewers with
informative info about
subject
Videos from every region

9. #ONLYINMN TEXT VIDEOS
286,682 people reached
120,626 views
9,189 reactions
Perform very well
organically then build
targeted ads to desired
audiences
Production calendar set
for 2018-2019

10. NEW FACEBOOK CO-OP OPPORTUNITY
Adtaxi uses Facebook’s
audience data to deliver
your message to your
target audience
More than just
sweepstakes
You create the copy &
creative

11. NEW INSTAGRAM CO-OP OPPORTUNITY
Adtaxi uses Facebook’s
audience data to deliver your
message to your target
audience
Reach our most engaged
followers and new audiences
by taking over our Instagram
Story
Work with me to create outline
and select creative

12. HOST THE #ONLYINMN MONUMENT
New co-op opportunity
Feature on Facebook, Twitter
and Instagram
Showcased on Explore
Minnesota website with paid
traffic support
Tease upcoming locations

13. WHAT’S NEXT?
New campaign launch for
spring/summer 2019
New co-op opportunities for
social media
New ways to be featured on
social

14. QUESTIONS?
Caitlin.rick@state.mn.us