1. 1

2. Survey Background
Methodology:
 Self reporting, sampling, corrupt data
Who was surveyed:
 54 DMO/CVB
Who participated:
 38 organizations, 70% response rate
2

3. Business Model
59%
26%
3%
12%
WHAT IS THE BUSINESS MODEL IN WHICH
YOU OPERATE?
501 © Incorporated Organization A division of a chamber of commerce
A part/division of local government Other
3

4. Participation
51%
14%
29%
6%
TITLE OF CHIEF PAID EXECUTIVE
Executive Director President President/CEO Other
29%
29%
26%
16%
WHAT REGION ARE YOU LOCATED IN
Twin Cities Metro Southern Northwest Northeast
4

5. Organization Financials
26%
28%
23%
23%
INCOME CATEGORY
$250,000 & Below $250,001 - $500,000
$500,001 - $1,000,000 More than $1,000,000
17%
12%
17%
54%
BONUS OPPORTUNITY
CEO only Certain employees only All employees No bonus program offered
5

6. Compensation
ofChief Paid
Executive
AVERAGE SALARY: $98,678 AVERAGE BONUS: $8,651
6

7. $250,000 &
Below
Compensation
ofChief Paid
Executive AVERAGE SALARY: $54,043 AVERAGE BONUS: $1,333
7

8. $250,001 -
$500,000
Compensation
ofChief Paid
Executive AVERAGE SALARY: $70,591 AVERAGE BONUS: $3,750
8

9. $500,001 -
$1,000,000
Compensation
ofChief Paid
Executive AVERAGE SALARY: $76,838 AVERAGE BONUS: $4,391
9

10. More than
$1,000,000
Compensation
ofChief Paid
Executive AVERAGE SALARY: $137,306 AVERAGE BONUS: $26,336
10

11. Survey Data
Combination
$500,001 –
More than $1,000,000
Average $52,545
Median $52,000
Community Relations/PR Manager: Annual Base Salary
All Income Levels
Average $50,202
Median $45,710
Marketing Manager: Annual Base Salary
11

12. Does yourCVB
Directly
contribute to
the cost of
health
coverage?
$250,000
& Below
$250,000 –
$500,000
$500,001 –
$1,000,000
More than
$1,000,000
All Income
Levels
Yes 33% 10% 50% 100% 46%
No 67% 90% 50% 0% 54%
*Employees, spouses and/or families
12

13. CEO Benefits
All Income Levels
Mobile/Cellular Phone 77%
Qualified Retirement Plan 77%
Medical 54%
Bonus 46%
Dental 40%
Club (Civic) Membership 40%
Life Insurance 37%
Long-term Disability 31%
Short-term Disability 31%
Health Savings Account 29%
Vision Plan 23%
Paid Parking 23%
AutoAllowance 20%
Tuition Reimbursement 20%
Long-term Care Plan 14%
Cafeteria Plan Reimbursement 14%
HealthClub Membership 9%
Furnished Auto 9%
Club (Social) Membership 6%
Commissions 3% 13

14. Retirement
Plan
86%
14%
DOES YOUR CVB OFFER A QUALIFIED RETIREMENT
PLAN?
Yes No
14

15. What percent of yourChief Paid Executive’s salary is matched for
a retirement plan by the employer?
$250,000
& Below
$250,001 -
$500,000
$500,001 -
$1,000,000
More than
$1,000,000
All Income
Levels
Average 3% 3% 4% 4% 3%
Median 3% 3% 3% 4% 3%
15

16. Acquire the
Survey
 Organizations who participated will receive a code
for a complimentary copy.Those who did not
participate can purchase the report for $50.
16

17. Thank you Questions?
17