1. Building Shoulder Season Visitation
through Regional Golf Promotion
6.4.19

2. Two destinations, 5 golf courses
Broker a first-ever joint marketing program between two competitive destinations
(one that has most of the lodging and another that has most of the golf courses)
Partnership now entering 10th year; destinations also contributing 50 percent more
Golf courses leverage $6,000 yearly individual investment ($30,000 total) into $90,000
of destination support (up from $60,000 in early years); $120K yearly program
Measurable Results: Booked more than 5,000 shoulder season rounds and 2,500
room nights in past year (high of 4,000 room nights); dedicated golf package company
Branding: Named No. 2 and No. 3 golf destination in North Carolina
Full bag of cross promotions, guerilla marketing and public relations successes