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Building Shoulder Season Visitation through Regional Golf Promotion

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MediaOne presents tactics for how to use regional golf promotion to build visitation.

Published in: Travel
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Building Shoulder Season Visitation through Regional Golf Promotion

  1. 1. Building Shoulder Season Visitation through Regional Golf Promotion 6.4.19
  2. 2. Two destinations, 5 golf courses Broker a first-ever joint marketing program between two competitive destinations (one that has most of the lodging and another that has most of the golf courses) Partnership now entering 10th year; destinations also contributing 50 percent more Golf courses leverage $6,000 yearly individual investment ($30,000 total) into $90,000 of destination support (up from $60,000 in early years); $120K yearly program Measurable Results: Booked more than 5,000 shoulder season rounds and 2,500 room nights in past year (high of 4,000 room nights); dedicated golf package company Branding: Named No. 2 and No. 3 golf destination in North Carolina Full bag of cross promotions, guerilla marketing and public relations successes

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