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The Anatomy of Visual Content Marketing


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Infography that explains visually that in the era of “Infoxication”, the use of visual content is essential to avoid your message becoming completely unnoticed. Explainer videos and infographics, allow you to reach your target audience in an interesting, didactic and memorable way.

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The Anatomy of Visual Content Marketing

  1. 1. ANATOMY OF VISUAL CONTENT MARKETING The human brain is suffering from a massive information overdose. It is known as Infoxication. EXABYTESOFINFORMATIONHAVE BEENPRODUCEDINTHEWORLD. 295 EVERY DAY EVERY ONE OF US RECEIVES THE EQUIVALENT OF NEWSPAPERSFULLOFINFORMATION 174 THE CONSUMPTION OF INFORMATION HAS GROWN AT AN ANUAL RATE OF BETWEEN198OAND2OO8 5,4% AS A CONSEQUENCE OUR ATTENTION SPAN AND IS NOW ONLY (LESS THAN THAT OF A FISH) 8,25 HAS FALLEN BY 4 SECONDS SINCE THE YEAR 2.OOO Visual content is the perfect tool to attract attention and stand out in the midst of this information excess. Why? Because the human being is, above all, a visual species. SEC. ALMOST HALF OUR BRAIN’'S PROCESSING CAPACITY IS DEVOTED TO THE VISUAL ASPECT 50% OFOURSENSORIALRECEPTORS ARE LOCATED IN THE EYES 70% WHILE A TEXT... 150ms IT TAKES US JUST (MILISECONDS) TO PROCESS AN IMAGE 10% 80%20% IN ADDITION, PEOPLE ONLY REMEMBER 1O% OF WHAT THEY HEAR BUT 8O% OF WHAT THEY SEE AND DO 2O% OF WHAT THEY READ ISEASYTOUNDERSTANDANDASSIMILATEATTRACTS AND HOLDS ATTENTION AND IS INTERESTING TO SHARE FORALLTHESEREASONS,VISUALCONTENT In 2007 the Seattle based company Common Craft created an explainer video called Twitter in Plain English which made it simple to understand what Twitter was and could be used to do. This is considered to mark the beginning of the explainer video era. EXPLAINER VIDEOS SOMEFACTSABOUTTHEVIDEOS: 315TIMES THE NUMBER OF GRAINS OF SAND THAT EXIST ON EARTH. THIS IS (1) (3) (4) (5) (7) (8) (6) OF VIDEO PER MINUTE ARE UPLOADED TO YOUTUBE 300h. YOUTUBE HAS MORE THAN A USERS THOUSANDMILLION COMPANIESTHATINCLUDEANEXPLAINER VIDEOINTHEIREMAILSINCREASETHEIR NUMBEROFHITSBETWEEN 200% 300% TO INTERNET USERS SPEND MORE TIME IN A WEB WITH VIDEOS THAN IN ONE THAT DOES NOT CONTAIN VIDEOS 88% TYPESOFEXPLAINERVÍDEOS: WHITEBOARD 2D 2D WITH MOTIONGRAPHICS PHOTOILLUSTRATED 3D KYNETIC STOP MOTION INFOGRAPHICS An infographic is a way of explaining complex information visually, attractively and that is easily assimilated and digested. INFOGRAPHICSARERETWEETED MORETHANIMAGES ANDTEXTARTICLES. 2OO9 2O11 2O13 2O15 INTHELASTFIVEYEARS THETERMINFOGRAPHICS HASHADTHISSEARCH EVOLUTIONINGOOGLE TRENDSWORLDWIDE, GIVINGANIDEAOFTHE INTERESTITHAS AWAKENED. STATIC ANIMATED(GIFOGRAPHICS) INTERACTIVE THEREAREVARIOUSTYPESOFINFOGRAPHICS: As this is an area with a large number of children given the proximity of a school, drivers are asked to be extremely careful and keep their speed down THETWOMAINTYPESOFVISUALCONTENT: EXPLAINERVIDEOSANDINFOGRAPHICS BIBLIOGRAPHICALREFERENCES: (1 y 2) Alleyne, R. (11 Feb 2011). Welcome to the information age -174 newspapers a day. The Telegraph (3) Bohn, R. & Short, J. (2012). Measuring Consumer Information, International Journal of Communication, Vol 6 (4) Statistic Brain Research Institute (5 y 6) Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition (7) Thorpe, S., Fize, D. & Marlot, C. (1996). Speed of processing in the human visual system, Nature, Vol 381 (8) Lester, P. M. (2006). Syntactic Theory of Visual Communication (9) (10) (11) (12) (13) Experts in visual explanation Ramon Miquel i Planas 25, local 5 08034 Barcelona. Spain Tel. 00 34 93 252 44 98 (9) (10) (11) (12) (13) (2) 832%