@aogilvie Alex Ogilvie – workshop and gen chat on Twitter #stayawake How to use Why to use Case studies Extra tools
Why bother? clo se tio ns > objec l> h andle p ro posa s> pret need n te r ualify > i qL ead > Four techniques to get leads for sales: 6. Direct marketing 7. Public Relations and Press Releases 8. Advertising 9. Word of Mouth
Marketing3. Direct marketing Email newsletters – work!4. Public Relations and Press Releases PRWEB & REALWIRE– both work!5. Advertising Search Engine Optimisation – works! Pay Per Click – works!6. Word of Mouth Socialising online – works!
Getting startedRegister at www.twitter.comYou’ll get an email – so follow the instructionsMake sure your password is a good one!Your good to go!Complete your profile – share what you do,your interests & locationUpload a nice picture of you or your company logo
Follo w and followers3. To follow Search for names and interests Hit the follow button4. To get followers Comment on other tweets Follow others Repeat their tweets
PostingYour first post…Enter somethinginteresting….“Hello world”Easy wasn’t it.
How to engageReplying:If you want to reply to a post click the reply icon@twittername will appear then add your text and enterRe-Tweeting:A useful way to share or support an opinionClick the RT iconYou’ll be able to edit the post – so add what you think
Private chatDMing (or messaging):If you want to send a private message thenclick the Message icon (Or DM)It’s like chatting on Facebook.But don’t accidentally hit the wrong buttonwhen replying!And remember your recipient might make itpublic!
#moreinfoHashtag:Trends - tweeting about the same thingThey adopt a hashtag so that a topic can be followed#laterjools (Later with Jools Holland)URL Shortening:Twitter only supports 140 charactersClever services shrink URLS to a handful of charactersTinyURLbit.ly
FollowingSearching for peopleThe search facility on Twitter is goodbut could be betterSo try things like Twellow (http://www.twellow.com/)It lets you search byname and by sector
Twitter ListsFinding lists of interesting peopleis a quick way to find interestsWhen someone is “on a list” their profileinfo shows itSo if you like them you might like thelists they are on
Attract ing followersBe interesting:Market infoComment on newsBe funny or at least show a personalityEngage:Chat back using ReplySupport using RTPromotions:How about a free to enter competitionBut basically follow others!
UnfollowingFrom your Twitter account click on followersAnd then choose those you want to removeYou can also BLOCK and REPORT followers
P ics and clipsAdding images is easyAll the popular media sharingsites allow sharingOr you can take a snap on your phoneand load it directlyOr try Twitpic (http://www.twitpic.com/)