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Maximize Leads Now...with only 5 Content Formats


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Maximize Leads Now...with only 5 Content Formats

  1. 1. MAXIMIZE leads with marketing content quickly, efficiently and effortlessly<br>
  2. 2. Generate Leads with Content Marketing <br>• Generating leads is time consuming… <br>• Generating leads can be expensive… <br>• Generating leads is puzzling...<br>
  3. 3. Blogging <br>• 66% of B2B marketers blog <br>• FIRST in social media space <br>• Fast, Cheap, Easy to Master <br>• Effective!<br>
  4. 4. Social Media <br>• 64% of B2B Marketers Use Social <br>• Social in B2B is different than in B2C <br>• B2B Marketers favor LinkedIn <br>• Fast, effective, efficient<br>
  5. 5. Case Studies <br>• 64% of B2B Marketers use case studies <br>• Customer success stories Build Trust <br>• Trust Builds CREDIBILITY <br>• Credibility leads to ENGAGEMENT<br>
  6. 6. White Papers <br>• 55% of B2B Marketers use white papers <br>• Facts say white papers remain RELEVANT <br>• B2B &amp; white papers COMPLEMENT each other... <br>• ... help explain COMPLEX products/services <br>• Decision makers PREFER white papers<br>
  7. 7. Press Releases <br>• 51% of B2B Marketers use Press Releases <br>• Old-school technique that WORKS <br>• Short, fact-filled, ANNOUNCEMENTS<br>
  8. 8. Your Content Strategy <br>• How did you do in 2014? <br>• Did you use the Top 5 formats? <br>• Did your content marketing work? <br>• Did you get the Bang for your Buck?<br>
  9. 9. B2B Copywriting &amp; Consulting <br>Alex Milo 256-886-4684<br>
  10. 10. Alex Milo, B2B Copywriter &amp; Consultant<br><br>“Helping generate leads for transportation &amp; logistics companies”<br><br>Alex is a professional B2B copywriter and is certified in SEO copywriting. He consults and writes B2B marketing content.<br><br><br>Connect with Alex on:<br><br>LinkedIn<br><br>Google+<br><br>;/div&gt;<br>