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NEED HELP WITH LEAD GENERATION? 
7 WAYS TO KICK-START YOUR LEAD GEN NOW 
B2B Copywriting & Consulting 11/9/2014
#1. KNOW YOUR CUSTOMER 
• KNOW YOUR CUSTOMER INTIMATELY 
• WHAT ARE HER FEELINGS, BELIEFS, DESIRES 
• CONTENT SHOULD “HELP...
#2. LISTEN TO YOUR CUSTOMER 
• 9 OUT OF 10 MARKETERS DON’T LISTEN… 
( (MARKETING PROFS SURVEY)) 
• ARE YOU LISTENING? 
• C...
#3. HIGHLIGHT YOUR USP 
• WHAT MAKES YOUR BUSINESS DIFFERENT? 
• WHY IS YOUR PRODUCT/SERVICE THE 
“PREFERRED” SOLUTION? 
•...
#4. BUILD YOUR BRAND 
• HAMMER HOME: 
• WHAT YOU DO & … 
• HOW YOU DO IT 
• BUILD YOUR BRAND – ONLINE AND OFF… 
• PUBLISH ...
#5. ALIGN YOUR MESSAGING 
• DON’T PUBLISH CONTENT FOR CONTENT’S SAKE 
• FOCUS CONTENT ON: REACH, ACQUISITION, 
CONVERSION,...
#6. ESTABLISH THOUGHT LEADERSHIP 
• BECOME THE “GO-TO” PROVIDER OF INDUSTRY 
ISSUES, TRENDS, IDEAS 
• PUBLISH “AUTHORITATI...
#7. OPTIMIZE & UNIFY 
• OPTIMIZE CONTENT 
• UNIFY CONTENT 
• SAME MESSAGE ACROSS ALL PLATFORMS 
• SAME MESSAGE ONLINE AND ...
KICK-START YOUR LEAD GENERATION 
• APPLY THESE 7 STEPS TO ACHIEVE LEAD GEN “EFFECTIVENESS” 
• EMPLOY THEM “ONE-AT-A-TIME” ...
• 
B2B Copywriting & Consulting 11/9/2014
ABOUT 
This presentation was created by: 
Alex Milo 
B2B Copywriter & Consultant 
“Helping generate leads for transportati...
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Does your lead generation need help - 7 ways to kick-start your lead gen today

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As a small business owner or Marcom manager, you’re under the gun to generate leads – quality leads.
You need to improve your lead generation constantly. To remain competitive, your message must break through the noise and separate your company from the pack.
Do that, and you’ll see leads skyrocket.
How exactly do you do that? Easier said than done, right?
The slides at the link identifies 7 ways you can start generating quality leads today -- more effectively.

Published in: Marketing
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Does your lead generation need help - 7 ways to kick-start your lead gen today

  1. 1. NEED HELP WITH LEAD GENERATION? 7 WAYS TO KICK-START YOUR LEAD GEN NOW B2B Copywriting & Consulting 11/9/2014
  2. 2. #1. KNOW YOUR CUSTOMER • KNOW YOUR CUSTOMER INTIMATELY • WHAT ARE HER FEELINGS, BELIEFS, DESIRES • CONTENT SHOULD “HELP” NOT HYPE (JAY BAER) B2B Copywriting & Consulting 11/9/2014
  3. 3. #2. LISTEN TO YOUR CUSTOMER • 9 OUT OF 10 MARKETERS DON’T LISTEN… ( (MARKETING PROFS SURVEY)) • ARE YOU LISTENING? • COMMENTS AND QUESTION ON BLOGS • RESPONSES TO NEWSLETTERS • WEBSITE FEEDBACK B2B Copywriting & Consulting 11/9/2014
  4. 4. #3. HIGHLIGHT YOUR USP • WHAT MAKES YOUR BUSINESS DIFFERENT? • WHY IS YOUR PRODUCT/SERVICE THE “PREFERRED” SOLUTION? • HELPS CREATE POWERFUL & COMPELLING MARKETING CONTENT B2B Copywriting & Consulting 11/9/2014
  5. 5. #4. BUILD YOUR BRAND • HAMMER HOME: • WHAT YOU DO & … • HOW YOU DO IT • BUILD YOUR BRAND – ONLINE AND OFF… • PUBLISH MARKETING CONTENT THAT ENSURES: CONSISTENCY, CLARITY AND CONTINUITY B2B Copywriting & Consulting 11/9/2014
  6. 6. #5. ALIGN YOUR MESSAGING • DON’T PUBLISH CONTENT FOR CONTENT’S SAKE • FOCUS CONTENT ON: REACH, ACQUISITION, CONVERSION, RETENTION, AND LOYALTY • GUARANTEES CONSISTENT MESSAGING B2B Copywriting & Consulting 11/9/2014
  7. 7. #6. ESTABLISH THOUGHT LEADERSHIP • BECOME THE “GO-TO” PROVIDER OF INDUSTRY ISSUES, TRENDS, IDEAS • PUBLISH “AUTHORITATIVE” CONTENT: WHITE PAPERS, SPECIAL REPORTS • POSITION YOUR COMPANY WITH TIMELY & USEFUL CONTENT B2B Copywriting & Consulting 11/9/2014
  8. 8. #7. OPTIMIZE & UNIFY • OPTIMIZE CONTENT • UNIFY CONTENT • SAME MESSAGE ACROSS ALL PLATFORMS • SAME MESSAGE ONLINE AND IN PRINT • BENEFIT FROM SYNERGIES: 1 + 1 = 3 B2B Copywriting & Consulting 11/9/2014
  9. 9. KICK-START YOUR LEAD GENERATION • APPLY THESE 7 STEPS TO ACHIEVE LEAD GEN “EFFECTIVENESS” • EMPLOY THEM “ONE-AT-A-TIME” TO STEP-UP RESULTS • EMPLOY HOLISTICALLY “ALL-AT-ONCE” FOR MAXIMUM RESULTS B2B Copywriting & Consulting 11/9/2014
  10. 10. • B2B Copywriting & Consulting 11/9/2014
  11. 11. ABOUT This presentation was created by: Alex Milo B2B Copywriter & Consultant “Helping generate leads for transportation & logistics companies” Alex is a professional B2B copywriter and is certified in SEO copywriting. He spends his time consulting and writing B2B marketing content helping transportation and logistics companies develop and implement their lead generation strategies. He's also a certified professional logistician. He has over 25 years of transportation and logistics experience, having worked in operational, customer service, and business development positions. Connect with Alex on: LinkedIn Google+ www.b2bcopywriting-alexmilo.com B2B Copywriting & Consulting/PH: 256-886-4684 11/9/2014

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