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Branding's value often comes into question... more so in a B2B context than in a B2C context. But B2B has a long and rich history of branding, going back to the 1800's.
Branding follows from and reinforces your Unique Selling Proposition (USP). B2B branding work as well as in B2C, if not better. It boils down to the fact that people buy from businesses they know, like and trust.
In today's market, standing out is no small feat. B2B Branding with content marketing will go long way in helping you get your message across, clearly, consistently, and concisely.
Branding is all about communicating your promise. A loud and clear promise helps build your brand, increase sales, revenues, and market share.
Check out this presentation on the value of B2B Branding.
If you have any branding stories or experiences -- good or... not so good -- I'd like to hear them.
Also, if you have any questions, please feel free to leave a post. And if you like this presentation, please feel free to share.