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BRANDING - IT'S NOT JUST FOR B2C 
• IT'S RARE FOR A B2C COMPANY TO NEGLECT BRANDING… 
• YET BRANDING IN THE B2B SPACE DOES...
B2B BRANDING IS NOT NEW. 
IT HAS A LONG HISTORY… 
B2B COPYWRITING & CONSULTING / 256-886-4684 3 10/26/2014
1. INCREASE REVENUES 
AND PROFIT. 
CASE IN POINT … 
MERCEDES-BENZ TRUCKS 
SELL FOR 
20% MORE THAN 
VOLVO TRUCKS 
B2B COPYW...
2. INCREASE 
CUSTOMER LOYALTY 
AND GROWTH 
ACME BRICK 
USES AN UNHEARD-OF 
"100-YEAR" WARRANTY” 
TO SELL BRICKS 
THIS BRAN...
3. BRANDING 
INCREASES SALES IN 
LESS TIME 
CATERPILLAR AND KOMATSU 
…SURVIVED A CROWDED MARKET SEGMENT AND 
NOW THRIVE IN...
4. BRANDING TO 
INFLUENCE THE 
BUYING DECISION 
A FEW COMPANIES THAT MAKE AN EMOTIONAL 
CONNECTION WITH THEIR BUYERS 
AMD,...
5. INCREASE MARKET 
SHARE 
THAT'S THE 
POWER 
OF BRANDING! 
A 7% INCREASE IN WORD-OF-MOUTH 
ADVOCACY LEADS TO 1% ADDITIONA...
THE BOTTOM LINE ON BRANDING 
• IT'S MAKES A DIFFERENCE ON THE BOTTOM LINE! 
• IT CREATESENDURING VALUE! 
• IT LEADS TO COM...
TO FIND OUT MORE ABOUT BRANDING FOR B2B, CALL ALEX MILO FOR A FREE CONSULT 
WWW.B2BCOPYWRITING-ALEXMILO.COM 
B2B COPYWRITI...
ABOUT 
THIS PRESENTATION WAS CREATED BY: 
Alex Milo 
B2B Copywriter & Consultant 
“Helping generate leads for transportati...
5 Reasons You Must Differentiate Your Business
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5 Reasons You Must Differentiate Your Business

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Branding's value often comes into question... more so in a B2B context than in a B2C context. But B2B has a long and rich history of branding, going back to the 1800's.

Branding follows from and reinforces your Unique Selling Proposition (USP). B2B branding work as well as in B2C, if not better. It boils down to the fact that people buy from businesses they know, like and trust.

In today's market, standing out is no small feat. B2B Branding with content marketing will go long way in helping you get your message across, clearly, consistently, and concisely.

Branding is all about communicating your promise. A loud and clear promise helps build your brand, increase sales, revenues, and market share.

Check out this presentation on the value of B2B Branding.

If you have any branding stories or experiences -- good or... not so good -- I'd like to hear them.

Also, if you have any questions, please feel free to leave a post. And if you like this presentation, please feel free to share.

Thank you!

Alex Milo

Published in: Marketing
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5 Reasons You Must Differentiate Your Business

  1. 1. BRANDING - IT'S NOT JUST FOR B2C • IT'S RARE FOR A B2C COMPANY TO NEGLECT BRANDING… • YET BRANDING IN THE B2B SPACE DOESN'T CARRY THE SAME SIGNIFICANCE. • BRANDING IS JUST AS IMPORTANT IN B2B… AS IT IS IN B2C B2B COPYWRITING & CONSULTING / 256-886-4684 2 10/26/2014
  2. 2. B2B BRANDING IS NOT NEW. IT HAS A LONG HISTORY… B2B COPYWRITING & CONSULTING / 256-886-4684 3 10/26/2014
  3. 3. 1. INCREASE REVENUES AND PROFIT. CASE IN POINT … MERCEDES-BENZ TRUCKS SELL FOR 20% MORE THAN VOLVO TRUCKS B2B COPYWRITING & CONSULTING / 256-886-4684 4 10/26/2014
  4. 4. 2. INCREASE CUSTOMER LOYALTY AND GROWTH ACME BRICK USES AN UNHEARD-OF "100-YEAR" WARRANTY” TO SELL BRICKS THIS BRAND WARRANTY HELPS WIN CUSTOMERS AND LOYALTY A BRAND IS A PROMISE OF A PRODUCT OR SERVICE AND… WHEN YOU BUILD YOUR BRAND, YOU BUILD YOUR PROMISE B2B COPYWRITING & CONSULTING / 256-886-4684 5 10/26/2014
  5. 5. 3. BRANDING INCREASES SALES IN LESS TIME CATERPILLAR AND KOMATSU …SURVIVED A CROWDED MARKET SEGMENT AND NOW THRIVE IN A COMPETITIVE MARKET SPACE… BY DIFFERENTIATING THEMSELVES FROM THE COMPETITION A STRONG BRAND MAKES SELLING EASIER, FASTER, CHEAPER B2B COPYWRITING & CONSULTING / 256-886-4684 6 10/26/2014
  6. 6. 4. BRANDING TO INFLUENCE THE BUYING DECISION A FEW COMPANIES THAT MAKE AN EMOTIONAL CONNECTION WITH THEIR BUYERS AMD, CATERPILLAR CESSNA IBM & ZEISS RISK REDUCTION PLAYS A PIVOTAL ROLE IN A BUYING DECISION TO ADDRESS RISK, MARKETERS MUST ADDRESS EMOTIONS ALTHOUGH FACTS AND FIGURES SERVE TO JUSTIFY A DECISION, EMOTIONS DRIVE ACTIONS B2B COPYWRITING & CONSULTING / 256-886-4684 7 10/26/2014
  7. 7. 5. INCREASE MARKET SHARE THAT'S THE POWER OF BRANDING! A 7% INCREASE IN WORD-OF-MOUTH ADVOCACY LEADS TO 1% ADDITIONAL GROWTH A 12% INCREASE IN BRAND ADVOCACY CAUSES A TWOFOLD RISE IN REVENUE GROWTH AND INCREASESMARKET SHARE B2B COPYWRITING & CONSULTING / 256-886-4684 8 10/26/2014
  8. 8. THE BOTTOM LINE ON BRANDING • IT'S MAKES A DIFFERENCE ON THE BOTTOM LINE! • IT CREATESENDURING VALUE! • IT LEADS TO COMPETITIVE ADVANTAGE! B2B COPYWRITING & CONSULTING / 256-886-4684 9 10/26/2014
  9. 9. TO FIND OUT MORE ABOUT BRANDING FOR B2B, CALL ALEX MILO FOR A FREE CONSULT WWW.B2BCOPYWRITING-ALEXMILO.COM B2B COPYWRITING & CONSULTING / 256-886-4684 10 10/26/2014
  10. 10. ABOUT THIS PRESENTATION WAS CREATED BY: Alex Milo B2B Copywriter & Consultant “Helping generate leads for transportation & logistics companies” Alex is a professional B2B copywriter and is certified in SEO copywriting. He spends his time consulting and writing B2B marketing content helping transportation and logistics companies develop and implement their branding strategies. He's also a certified professional logistician. He has over 25 years of transportation and logistics experience, having worked in operational, customer service, and business development positions. Connect with Alex on: • LINKEDIN • GOOGLE+ • WWW.B2BCOPYWRITING-ALEXMILO.COM B2B COPYWRITING & CONSULTING / 256-886-4684 11 10/26/2014

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