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Mobile first.
Mobile versions of websites
and adaptive design
hey, man,
would you like some mobile?
Who I am?
Alex Kagor
founder and art director at MEAT Agency
UX research, Interface design and development
meat.agency
facebook.com/sasha.kagor
founder and lector at MEAT Studies
Ukrainian Design Acadedemy
meatstudies.com
Studies
Kyiv
What we create at Agency?
meat.agency
What we are teaching?
meatstudies.com
G R A P H I C
D E S I G N
3 MONTHS
U X + U I
D E S I G N
3 МЕСЯЦА
C A S E
D E S I G N
2 MONTHS
C A L L I
G R A P H Y
1 MONTHS W E B -
D E S I G N
M O B I L E
D E S I G N
2 MONTHS
D E S I G N
T H I N K I N G
Mobile first?
Mobile version of website?
Adaptive design?
Responsive design?
WTF?
when you see m. prefix
before domain name
Mobile version of website
Pluses+
- Minuses
• Easy and quick loading
• Easy and quick loadingugly view of links from desktop
• Sometimes web sites can show you mobile version if have low speed of internet,
they can show mobile version
• Outdated approach
Responsive Design
https://www.dropbox.com/s/
df9l65tww2mmbki/
Screenshot%202016-10-22%202
2.32.21.png?dl=0
“stretchy”
• Easy to use for text layouts
Pluses+
• outdated approach
- Minuses
• narrow application range
simply put, it’s a site that adapts
differently to:
1) desctop,
2) tablet,
3) mobile.
So what is responsive
design?
Minuses-
• no need for a separate subdomain; it’s the same one site
that adapts to a screen size and device type
Pluses+
• site looks cool on any resolution (if all screens are
made)
• if a site has a lot of content it can download slowly via mobile
internet
Sad truth of adaptive
1920
(1680)
1440
1280
1024
800
640
(480)
320
you’ll need all these resolutions
for a perfect site appearance
Desktop Tablet Mobile
So what should you do?
ADAPTIVE.
TIVE.So what should you do?
Lazy option
1440 or 1280
1024
320
1920
(1680)
1440
1280
1024
800
640
(480)
320
PRO option
Tips on mobile resolutions design
1. Don’t go up to 640px wide.
640 320
2. Watch the fonts size.
Smallest font
Do you like to use mobile
phone for service ordering in
a hotel? Especially, if you are
in a country, where people
speak different language and
have different way of
mentality? The majority says
they’d rather go to reception
12px 16px
For a big text amount
3. You can use only sides instead of net
Mobile first
Start with mobiles
Regular approach
Start with desktop resolutions
Sooo, how do we do it?
Every option has pros and cons. But …
Need help? I’m here:
facebook.com/sasha.kagor
instagram.com/sashakagor
a.kagor@makemeat.com

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Mobile first or second?

  • 1. Mobile first. Mobile versions of websites and adaptive design hey, man, would you like some mobile?
  • 2. Who I am? Alex Kagor founder and art director at MEAT Agency UX research, Interface design and development meat.agency facebook.com/sasha.kagor founder and lector at MEAT Studies Ukrainian Design Acadedemy meatstudies.com Studies Kyiv
  • 3. What we create at Agency? meat.agency
  • 4. What we are teaching? meatstudies.com G R A P H I C D E S I G N 3 MONTHS U X + U I D E S I G N 3 МЕСЯЦА C A S E D E S I G N 2 MONTHS C A L L I G R A P H Y 1 MONTHS W E B - D E S I G N M O B I L E D E S I G N 2 MONTHS D E S I G N T H I N K I N G
  • 5. Mobile first? Mobile version of website? Adaptive design? Responsive design? WTF?
  • 6. when you see m. prefix before domain name Mobile version of website
  • 7. Pluses+ - Minuses • Easy and quick loading • Easy and quick loadingugly view of links from desktop • Sometimes web sites can show you mobile version if have low speed of internet, they can show mobile version • Outdated approach
  • 9. • Easy to use for text layouts Pluses+ • outdated approach - Minuses • narrow application range
  • 10. simply put, it’s a site that adapts differently to: 1) desctop, 2) tablet, 3) mobile. So what is responsive design?
  • 11. Minuses- • no need for a separate subdomain; it’s the same one site that adapts to a screen size and device type Pluses+ • site looks cool on any resolution (if all screens are made) • if a site has a lot of content it can download slowly via mobile internet
  • 12. Sad truth of adaptive 1920 (1680) 1440 1280 1024 800 640 (480) 320 you’ll need all these resolutions for a perfect site appearance Desktop Tablet Mobile
  • 13. So what should you do?
  • 15. Lazy option 1440 or 1280 1024 320 1920 (1680) 1440 1280 1024 800 640 (480) 320 PRO option
  • 16. Tips on mobile resolutions design
  • 17. 1. Don’t go up to 640px wide. 640 320
  • 18. 2. Watch the fonts size. Smallest font Do you like to use mobile phone for service ordering in a hotel? Especially, if you are in a country, where people speak different language and have different way of mentality? The majority says they’d rather go to reception 12px 16px For a big text amount
  • 19. 3. You can use only sides instead of net
  • 21. Regular approach Start with desktop resolutions
  • 22. Sooo, how do we do it? Every option has pros and cons. But …
  • 23. Need help? I’m here: facebook.com/sasha.kagor instagram.com/sashakagor a.kagor@makemeat.com