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REALLY, REALLY
RAPID PROTOTYPING:
FLASH BUILDS &
USER-DRIVEN INNOVATION
February 23, 2015
Alex Humphreys, JSTOR Labs
@abhu...
JSTOR is a not-for-profit
digital library of academic
journals, books, and primary
sources.
Ithaka S+R is a not-for-profit...
A new-ish team at ITHAKA
Mission: to seek out new concepts and
opportunities, to refine and to
validate them through resea...
CASE STUDY #1:
JSTOR SNAP
ONE WEEK IN ANN ARBOR…
https://vimeo.com/120185616
THE FINISHED PROTOTYPE
http://labs.jstor.org/snap
CASE STUDY #2:
UNDERSTANDING
SHAKESPEARE
PARTNERSHIP W/ FOLGER
Folger Shakespeare Library
• Folger Digital Texts
• Shakespeare Quarterly
• Scholars and students
Ob...
THE FINISHED PROTOTYPE
http://labs.jstor.org/shakespeare
THE
INGREDIENTS
• A diverse team with
technical, design and
business skills
• The best products combine
technical, design and
business inn...
• Flexible technology that
allows for componentization,
and continuous deployment
• Ability to produce, present,
augment a...
• The ability to show work to
users early and often, with
the whole team present.
• User-research skills and
experience:
-...
• Seeing through a user’s eyes,
you see the ecosystem in
which your product operates
• That helps show
opportunities / cha...
INGREDIENTS
A PENCIL
THANK YOU
Alex Humphreys
AVP, JSTOR Labs
ITHAKA
http://labs.jstor.org
@abhumphreys
alex.humphreys@ithaka.org
Further Readi...
APPENDIX
Really, Really Rapid Prototyping: Flash Builds and User-Driven Innovation - NFAIS 2015
Really, Really Rapid Prototyping: Flash Builds and User-Driven Innovation - NFAIS 2015
Really, Really Rapid Prototyping: Flash Builds and User-Driven Innovation - NFAIS 2015
Really, Really Rapid Prototyping: Flash Builds and User-Driven Innovation - NFAIS 2015
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Really, Really Rapid Prototyping: Flash Builds and User-Driven Innovation - NFAIS 2015

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To build a platform for (high, sustainable) use, we need to know what will thrill users. Finding the right concoction of technology, functionality and design to thrill and delight users takes a thousand decisions, pivots and changes. The JSTOR Labs team has been using Flash Builds – high-intensity, short-burst, user-driven development efforts – in order to prototype new ideas and get to a user saying “Wow” in as little as a week. In this talk, I’ll describe how we’ve done this, highlighting the partnerships, skills, tools and content that help us innovate.

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Really, Really Rapid Prototyping: Flash Builds and User-Driven Innovation - NFAIS 2015

  1. 1. REALLY, REALLY RAPID PROTOTYPING: FLASH BUILDS & USER-DRIVEN INNOVATION February 23, 2015 Alex Humphreys, JSTOR Labs @abhumphreys NFAIS Annual Conference 2015
  2. 2. JSTOR is a not-for-profit digital library of academic journals, books, and primary sources. Ithaka S+R is a not-for-profit research and consulting service that helps academic, cultural, and publishing communities thrive in the digital environment. Portico is a not-for-profit preservation service for digital publications, including electronic journals, books, and historical collections. ITHAKA is a not-for-profit organization that helps the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways.
  3. 3. A new-ish team at ITHAKA Mission: to seek out new concepts and opportunities, to refine and to validate them through research and experimentation. Among our methods: Flash Builds* (or a version of them) * We first heard of Flash Builds from Marty Cagan, describing the work of the Nordstrom Innovation Lab.
  4. 4. CASE STUDY #1: JSTOR SNAP
  5. 5. ONE WEEK IN ANN ARBOR… https://vimeo.com/120185616
  6. 6. THE FINISHED PROTOTYPE http://labs.jstor.org/snap
  7. 7. CASE STUDY #2: UNDERSTANDING SHAKESPEARE
  8. 8. PARTNERSHIP W/ FOLGER Folger Shakespeare Library • Folger Digital Texts • Shakespeare Quarterly • Scholars and students Objective: demonstrate the value of Folger Digital Texts to scholars and students and demonstrate how it can be cross-referenced with Shakespeare Quarterly. JSTOR • The full archive run of SQ • 2000+ other journals • A newly-formed Labs team Objective: validate the value of using a primary text as a portal into secondary literature.
  9. 9. THE FINISHED PROTOTYPE http://labs.jstor.org/shakespeare
  10. 10. THE INGREDIENTS
  11. 11. • A diverse team with technical, design and business skills • The best products combine technical, design and business innovations toward a single goal • Barest expression of that goal = Minimum Viable Product (MVP) INGREDIENTS A TEAM Biz Image source: http://uxtraordinary.com/venn-pie-agram/
  12. 12. • Flexible technology that allows for componentization, and continuous deployment • Ability to produce, present, augment and query content in a variety of manners (aka data science) • A safe-space to fail, either through a Labs team, an A/B test or in-person testing • Comfort with uncertainty • The time to dedicate to the work – eliminate distractions; timed works INGREDIENTS A SPACE TO INNOVATE CulturalTechnical
  13. 13. • The ability to show work to users early and often, with the whole team present. • User-research skills and experience: - Listening deeply - Having multiple tools, fit for purpose - Knowing what can and can’t be learned from a user • Hypothesis-creation skills and the discipline to know what you’re trying to learn when INGREDIENTS USERS
  14. 14. • Seeing through a user’s eyes, you see the ecosystem in which your product operates • That helps show opportunities / challenges that can’t easily be met • Partners can help to fill those gaps • Our best partnerships have been open, exploratory collaborations INGREDIENTS A PARTNER
  15. 15. INGREDIENTS A PENCIL
  16. 16. THANK YOU Alex Humphreys AVP, JSTOR Labs ITHAKA http://labs.jstor.org @abhumphreys alex.humphreys@ithaka.org Further Reading • Lean Startup, Eric Ries • Marty Cagan’s Blog: http://svpg.com/articles/ • UX for Lean Startups, Laura Klein • Lean Analytics, Croll & Yoskovitz
  17. 17. APPENDIX

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