Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Learning Lean: Using Flash Builds to Learn from Your Users

387 views

Published on

The JSTOR Labs team has been using Flash Builds – high-intensity, short-burst, user-driven development efforts – in order to prototype new ideas and get to a user saying “Wow” in as little as a week. In this talk, I’ll describe how we’ve done this. I’ll use two case studies to illustrate the importance of getting user input throughout the process, highlighting what your users can tell you – and what they can’t.

  • Be the first to comment

  • Be the first to like this

Learning Lean: Using Flash Builds to Learn from Your Users

  1. 1. LEARNING LEAN: USING FLASH BUILDS TO LEARN FROM YOUR USERS 10 September 2015 Alex Humphreys, JSTOR Labs @abhumphreys PSP Seminar: Knowing and Understanding the User
  2. 2. JSTOR is a not-for-profit digital library of academic journals, books, and primary sources. Ithaka S+R is a not-for-profit research and consulting service that helps academic, cultural, and publishing communities thrive in the digital environment. Portico is a not-for-profit preservation service for digital publications, including electronic journals, books, and historical collections. ITHAKA is a not-for-profit organization that helps the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways.
  3. 3. At JSTOR Labs, we have one goal: to shape the future of research and teaching, one project at a time. Working with partner publishers, libraries and labs, we aim to create tools for researchers, teachers and students that are immediately useful – and a little bit magical.
  4. 4. CASE STUDY #1: JSTOR SNAP
  5. 5. ONE WEEK IN ANN ARBOR… vimeo.com/120185616
  6. 6. THE FINISHED PROTOTYPE labs.jstor.org/snap
  7. 7. CASE STUDY #2: UNDERSTANDING SHAKESPEARE
  8. 8. PARTNERSHIP W/ FOLGER Folger Shakespeare Library • Folger Digital Texts • Shakespeare Quarterly • Scholars and students Objective: demonstrate the value of Folger Digital Texts to scholars and students and demonstrate how it can be cross-referenced with Shakespeare Quarterly. JSTOR • The full archive run of SQ • 2000+ other journals • A newly-formed Labs team Objective: validate the value of using a primary text as a portal into secondary literature.
  9. 9. THE FINISHED PROTOTYPE labs.jstor.org/shakespeare
  10. 10. HOW WE DO IT
  11. 11. WHAT WE HAVE • A small, diverse team with technical, design and business skills • A space to innovate: • Flexible technology that allows for componentization and continuous deployment • A safe-space to fail • Ability to focus
  12. 12. Prior to the Flash Build 1. User interviews 2. Create the data & infrastructure During the Flash Build 3. Design jam 4. Paper prototypes 5. Low-fi prototypes 6. Working site After the Flash Build 7. Polish & clean up 8. Release & measure WHAT WE LEARN, WHEN User Input! Who are they? What can we do that will help them? How can we make our implementation even better? How should we implement it? How’d we do?
  13. 13. WHAT YOUR USERS CAN’T TELL YOU
  14. 14. 1. Here’s what I actually do.
  15. 15. 2. Here’s what you should build.
  16. 16. WHAT YOUR USERS CAN TELL YOU
  17. 17. 1. Here are my goals.
  18. 18. 2. What keeps me from achieving my goals is ….
  19. 19. 3. Ohmigod, I love it!
  20. 20. THANK YOU Alex Humphreys Director, JSTOR Labs ITHAKA http://labs.jstor.org @abhumphreys alex.humphreys@ithaka.org Further Reading • The Lean Startup, Eric Ries • Business Model Generation, Osterwalder & Pigneur • Marty Cagan’s Blog: http://svpg.com/articles/ • UX for Lean Startups, Laura Klein
  21. 21. APPENDIX (OPEN IN CASE OF NO INTERNET CONNECTION)

×