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USER-DRIVEN
INNOVATION:
LEARNING FASTER
WITH FLASH BUILDS
17 March 2015
Alex Humphreys, JSTOR Labs
@abhumphreys
ALPSP Semi...
JSTOR is a not-for-profit
digital library of academic
journals, books, and primary
sources.
Ithaka S+R is a not-for-profit...
A new-ish team at ITHAKA
Mission: to seek out new concepts and
opportunities, to refine and to
validate them through resea...
CASE STUDY #1:
JSTOR SNAP
ONE WEEK IN ANN ARBOR…
https://vimeo.com/120185616
THE FINISHED PROTOTYPE
http://labs.jstor.org/snap
CASE STUDY #2:
UNDERSTANDING
SHAKESPEARE
PARTNERSHIP W/ FOLGER
Folger Shakespeare Library
• Folger Digital Texts
• Shakespeare Quarterly
• Scholars and students
Ob...
THE FINISHED PROTOTYPE
http://labs.jstor.org/shakespeare
THE RECIPE
• A small, diverse team
with technical, design and
business skills
• The ability to show work
to users early and often
wit...
Prior to the Flash Build:
1. Interviews with scholars
2. Create the data & infrastructure
During the Flash Build
3. Design...
THE
RESULTS* You just blew my mind.
If I could, I’d leap through this screen and kiss you.
Wow. Fab resource.
The future i...
THANK YOU
Alex Humphreys
Head of JSTOR Labs
ITHAKA
http://labs.jstor.org
@abhumphreys
alex.humphreys@ithaka.org
Further Re...
APPENDIX
User-Driven Innovation: Learning Faster with Flash Builds - ALPSP Seminar on Disruption
User-Driven Innovation: Learning Faster with Flash Builds - ALPSP Seminar on Disruption
User-Driven Innovation: Learning Faster with Flash Builds - ALPSP Seminar on Disruption
User-Driven Innovation: Learning Faster with Flash Builds - ALPSP Seminar on Disruption
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User-Driven Innovation: Learning Faster with Flash Builds - ALPSP Seminar on Disruption

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JSTOR has launched a new Labs team charged with partnering with the community to seek out new opportunities and refine and validate them through experimentation. The JSTOR Labs team has been using Flash Builds – high-intensity, short-burst, user-driven development efforts – in order to prototype new ideas and get to a user saying “Wow” in as little as a week. In this talk, I’ll describe how we’ve done this using two case studies, JSTOR Snap and Understanding Shakespeare. In doing so, I’ll highlight the skills, tools and content that help us to learn – and therefore get to innovation – faster.

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User-Driven Innovation: Learning Faster with Flash Builds - ALPSP Seminar on Disruption

  1. 1. USER-DRIVEN INNOVATION: LEARNING FASTER WITH FLASH BUILDS 17 March 2015 Alex Humphreys, JSTOR Labs @abhumphreys ALPSP Seminar: Disruption, Development and Divestment
  2. 2. JSTOR is a not-for-profit digital library of academic journals, books, and primary sources. Ithaka S+R is a not-for-profit research and consulting service that helps academic, cultural, and publishing communities thrive in the digital environment. Portico is a not-for-profit preservation service for digital publications, including electronic journals, books, and historical collections. ITHAKA is a not-for-profit organization that helps the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways.
  3. 3. A new-ish team at ITHAKA Mission: to seek out new concepts and opportunities, to refine and to validate them through research and experimentation. Among our methods: Flash Builds* (or a version of them) * We first heard of Flash Builds from Marty Cagan, describing the work of the Nordstrom Innovation Lab.
  4. 4. CASE STUDY #1: JSTOR SNAP
  5. 5. ONE WEEK IN ANN ARBOR… https://vimeo.com/120185616
  6. 6. THE FINISHED PROTOTYPE http://labs.jstor.org/snap
  7. 7. CASE STUDY #2: UNDERSTANDING SHAKESPEARE
  8. 8. PARTNERSHIP W/ FOLGER Folger Shakespeare Library • Folger Digital Texts • Shakespeare Quarterly • Scholars and students Objective: demonstrate the value of Folger Digital Texts to scholars and students and demonstrate how it can be cross-referenced with Shakespeare Quarterly. JSTOR • The full archive run of SQ • 2000+ other journals • A newly-formed Labs team Objective: validate the value of using a primary text as a portal into secondary literature.
  9. 9. THE FINISHED PROTOTYPE http://labs.jstor.org/shakespeare
  10. 10. THE RECIPE
  11. 11. • A small, diverse team with technical, design and business skills • The ability to show work to users early and often with the whole team present • A space to innovate: - Flexible technology that allows for componentization and continuous deployment - A safe-space to fail - Time to focus THE INGREDIENTS Space to Innovate Image source: http://uxtraordinary.com/venn-pie-agram/
  12. 12. Prior to the Flash Build: 1. Interviews with scholars 2. Create the data & infrastructure During the Flash Build 3. Design jam 4. Paper prototypes 5. Low-fi prototypes 6. Working Site After the Flash Build 7. Polish & clean up 8. Release & measure THE STEPS Interviews with scholars and students every day Passive Learning Active Learning
  13. 13. THE RESULTS* You just blew my mind. If I could, I’d leap through this screen and kiss you. Wow. Fab resource. The future is finally now. * Quotations from users about JSTOR Snap and Understanding Shakespeare taken from direct interviews and Twitter Just the coolest thing ever. I just blew a student away showing him this.
  14. 14. THANK YOU Alex Humphreys Head of JSTOR Labs ITHAKA http://labs.jstor.org @abhumphreys alex.humphreys@ithaka.org Further Reading • The Lean Startup, Eric Ries • Business Model Generation, Osterwalder & Pigneur • Marty Cagan’s Blog: http://svpg.com/articles/ • UX for Lean Startups, Laura Klein • Lean Analytics, Croll & Yoskovitz
  15. 15. APPENDIX

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