As you understand, this is not about Ferrari vs. Marussia. It's about the need to activate the Long Tail of interest and advertisers, and how we can make it possible.
The Internet allows to transcend the limitations of the physical world. And when I say “the Internet,” I don’t mean we need to switch to laptops, tables and smartphones. We have different gadgets that allow us to enjoy the internet capabilities on a big screen TV as well. And I believe this is only the beginning.
Alex Hint is the author of Will Google Buy Formula 1.
Follow Alex Hint on g+: http://goo.gl/HmeCLV