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Long 
Tails In F1 
The long tail 
of interests 
The long tail 
of advertising 
The
1.
1. 
THE LONG TAIL 
OF INTERESTS
TAKE TWO FORMULA ONE FANS: 
TOM AND JERRY 
JERRY 
TOM
TOM ROOTS FOR FERRARI 
AND WANTS TO ENJOY 
FERRARI’S PERFORMANCE. 
JERRY ROOTS FOR MARUSSIA 
AND WANTS TO ENJOY 
MARUSSIA’...
MARUSSIA 
FERRARI 
TOM ROOTS FOR FERRARI 
AND WANTS TO ENJOY 
FERRARI’S PERFORMANCE. 
JERRY ROOTS FOR MARUSSIA 
AND WANTS ...
BUT
THERE’S ONLY ROOM FOR ONE PICTURE 
ON A TRADITIONAL 
TV SCREEN.
THERE’S ONLY ROOM FOR ONE PICTURE 
ON A TRADITIONAL 
TV SCREEN. 
AND THE DIRECTOR HAS TO CHOOSE 
WHICH TEAM TO SHOW.
THERE’S ONLY ROOM FOR ONE PICTURE 
ON A TRADITIONAL 
TV SCREEN. 
AND THE DIRECTOR HAS TO CHOOSE 
WHICH TEAM TO SHOW.
REMEMBER, JERRY WANTS TO WATCH MARUSSIA: 
THE LESS POPULAR TEAM.
REMEMBER, JERRY WANTS TO WATCH MARUSSIA: 
THE LESS POPULAR TEAM. 
THERE ARE MANY JERRYS 
IN THE WORLD.
JERRYS 
REMEMBER, JERRY WANTS TO WATCH MARUSSIA: 
THE LESS POPULAR TEAM. 
THERE ARE MANY JERRYS 
IN THE WORLD.
REMEMBER, JERRY WANTS TO WATCH MARUSSIA: 
THE LESS POPULAR TEAM. 
THERE ARE MANY JERRYS 
IN THE WORLD. 
THIS IS CALLED 
TH...
JERRYS: 
THE LONG TAIL 
REMEMBER, JERRY WANTS TO WATCH MARUSSIA: 
THE LESS POPULAR TEAM. 
THERE ARE MANY JERRYS 
IN THE WO...
TRADITIONAL TELEVISION CAN ONLY SHOW 
ONE PICTURE 
AND CUTS OFF 
THE LONG TAIL 
OF INTERESTS.
TRADITIONAL TELEVISION CAN ONLY SHOW 
ONE PICTURE 
AND CUTS OFF 
THE LONG TAIL 
OF INTERESTS.
2.
2. 
THE LONG TAIL 
OF advertising
TAKE TWO ADVERTISERS: 
BILL AND BOB. 
BOB 
BILL
BILL CAN AFFORD TO SPEND 
$2 MILLION 
ON ADVERTISING. 
BOB’S READY TO SHELL OUT 
$2,000.
$2,000 
$2 MILLION 
BILL CAN AFFORD TO SPEND 
$2 MILLION 
ON ADVERTISING. 
BOB’S READY TO SHELL OUT 
$2,000.
BUT
THERE’S ONLY ROOM FOR ONE AD SLOT 
ON A TRADITIONAL 
TV SCREEN.
THERE’S ONLY ROOM FOR ONE AD SLOT 
ON A TRADITIONAL 
TV SCREEN. 
AND THE BROADCASTER HAS TO CHOOSE 
WHOSE AD TO SHOW.
THERE’S ONLY ROOM FOR ONE AD SLOT 
ON A TRADITIONAL 
TV SCREEN. 
AND THE BROADCASTER HAS TO CHOOSE 
WHOSE AD TO SHOW.
REMEMBER, BOB CAN ONLY AFFORD TO SPEND 
$2,000 
ON ADVERTISING.
REMEMBER, BOB CAN ONLY AFFORD TO SPEND 
$2,000 
ON ADVERTISING. 
THERE ARE MANY BOBS 
IN THE WORLD.
BOBS 
REMEMBER, BOB CAN ONLY AFFORD TO SPEND 
$2,000 
ON ADVERTISING. 
THERE ARE MANY BOBS 
IN THE WORLD.
BOBS 
REMEMBER, BOB CAN ONLY AFFORD TO SPEND 
$2,000 
ON ADVERTISING. 
THERE ARE MANY BOBS 
IN THE WORLD. 
BOB IS 
THE LON...
REMEMBER, BOB CAN ONLY AFFORD TO SPEND 
$2,000 
ON ADVERTISING. 
THERE ARE MANY BOBS 
IN THE WORLD. 
BOB IS 
THE LONG TAIL...
TRADITIONAL TELEVISION 
CUTS OFF 
THE LONG TAIL 
OF ADVERTISERS.
TRADITIONAL TELEVISION 
CUTS OFF 
THE LONG TAIL 
OF ADVERTISERS.
CAN ANYONE SAVE BOTH 
HEADS AND TAILS?
TOMS 
BILLS 
BOBS 
JERRYS 
CAN ANYONE SAVE BOTH 
HEADS AND TAILS?
YUP— 
THE INTERNET CAN.
LEARN MORE OF THE LONG TAIL 
BY READING 
THE LONG TAIL 
BY CHRIS ANDERSON.
LEARN MORE OF FORMULA 1 
IN THE NEW DIGITAL AGE 
BY READING 
WILL GOOGLE BUY FORMULA 1? 
BY ALEX HINT. 
DOWNLOAD 
PART 1 O...
CREDITS 
FONTS 
IMAGES 
1 
2, 18 
34 
36 
39 
EDITOR 
EDUARDO RECIFE 
JOHAN HOLMDAHL 
WOODLOUSE 
DEAN THORPE 
CARSTEN TOLK...
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The Long Tails in Formula1

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Published on

As you understand, this is not about Ferrari vs. Marussia. It's about the need to activate the Long Tail of interest and advertisers, and how we can make it possible.
The Internet allows to transcend the limitations of the physical world. And when I say “the Internet,” I don’t mean we need to switch to laptops, tables and smartphones. We have different gadgets that allow us to enjoy the internet capabilities on a big screen TV as well. And I believe this is only the beginning.

__
Alex Hint is the author of Will Google Buy Formula 1.
Follow Alex Hint on g+: http://goo.gl/HmeCLV

Published in: Business
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The Long Tails in Formula1

  1. 1. Long Tails In F1 The long tail of interests The long tail of advertising The
  2. 2. 1.
  3. 3. 1. THE LONG TAIL OF INTERESTS
  4. 4. TAKE TWO FORMULA ONE FANS: TOM AND JERRY JERRY TOM
  5. 5. TOM ROOTS FOR FERRARI AND WANTS TO ENJOY FERRARI’S PERFORMANCE. JERRY ROOTS FOR MARUSSIA AND WANTS TO ENJOY MARUSSIA’S PERFORMANCE
  6. 6. MARUSSIA FERRARI TOM ROOTS FOR FERRARI AND WANTS TO ENJOY FERRARI’S PERFORMANCE. JERRY ROOTS FOR MARUSSIA AND WANTS TO ENJOY MARUSSIA’S PERFORMANCE
  7. 7. BUT
  8. 8. THERE’S ONLY ROOM FOR ONE PICTURE ON A TRADITIONAL TV SCREEN.
  9. 9. THERE’S ONLY ROOM FOR ONE PICTURE ON A TRADITIONAL TV SCREEN. AND THE DIRECTOR HAS TO CHOOSE WHICH TEAM TO SHOW.
  10. 10. THERE’S ONLY ROOM FOR ONE PICTURE ON A TRADITIONAL TV SCREEN. AND THE DIRECTOR HAS TO CHOOSE WHICH TEAM TO SHOW.
  11. 11. REMEMBER, JERRY WANTS TO WATCH MARUSSIA: THE LESS POPULAR TEAM.
  12. 12. REMEMBER, JERRY WANTS TO WATCH MARUSSIA: THE LESS POPULAR TEAM. THERE ARE MANY JERRYS IN THE WORLD.
  13. 13. JERRYS REMEMBER, JERRY WANTS TO WATCH MARUSSIA: THE LESS POPULAR TEAM. THERE ARE MANY JERRYS IN THE WORLD.
  14. 14. REMEMBER, JERRY WANTS TO WATCH MARUSSIA: THE LESS POPULAR TEAM. THERE ARE MANY JERRYS IN THE WORLD. THIS IS CALLED THE LONG TAIL. JERRYS
  15. 15. JERRYS: THE LONG TAIL REMEMBER, JERRY WANTS TO WATCH MARUSSIA: THE LESS POPULAR TEAM. THERE ARE MANY JERRYS IN THE WORLD. THIS IS CALLED THE LONG TAIL.
  16. 16. TRADITIONAL TELEVISION CAN ONLY SHOW ONE PICTURE AND CUTS OFF THE LONG TAIL OF INTERESTS.
  17. 17. TRADITIONAL TELEVISION CAN ONLY SHOW ONE PICTURE AND CUTS OFF THE LONG TAIL OF INTERESTS.
  18. 18. 2.
  19. 19. 2. THE LONG TAIL OF advertising
  20. 20. TAKE TWO ADVERTISERS: BILL AND BOB. BOB BILL
  21. 21. BILL CAN AFFORD TO SPEND $2 MILLION ON ADVERTISING. BOB’S READY TO SHELL OUT $2,000.
  22. 22. $2,000 $2 MILLION BILL CAN AFFORD TO SPEND $2 MILLION ON ADVERTISING. BOB’S READY TO SHELL OUT $2,000.
  23. 23. BUT
  24. 24. THERE’S ONLY ROOM FOR ONE AD SLOT ON A TRADITIONAL TV SCREEN.
  25. 25. THERE’S ONLY ROOM FOR ONE AD SLOT ON A TRADITIONAL TV SCREEN. AND THE BROADCASTER HAS TO CHOOSE WHOSE AD TO SHOW.
  26. 26. THERE’S ONLY ROOM FOR ONE AD SLOT ON A TRADITIONAL TV SCREEN. AND THE BROADCASTER HAS TO CHOOSE WHOSE AD TO SHOW.
  27. 27. REMEMBER, BOB CAN ONLY AFFORD TO SPEND $2,000 ON ADVERTISING.
  28. 28. REMEMBER, BOB CAN ONLY AFFORD TO SPEND $2,000 ON ADVERTISING. THERE ARE MANY BOBS IN THE WORLD.
  29. 29. BOBS REMEMBER, BOB CAN ONLY AFFORD TO SPEND $2,000 ON ADVERTISING. THERE ARE MANY BOBS IN THE WORLD.
  30. 30. BOBS REMEMBER, BOB CAN ONLY AFFORD TO SPEND $2,000 ON ADVERTISING. THERE ARE MANY BOBS IN THE WORLD. BOB IS THE LONG TAIL.
  31. 31. REMEMBER, BOB CAN ONLY AFFORD TO SPEND $2,000 ON ADVERTISING. THERE ARE MANY BOBS IN THE WORLD. BOB IS THE LONG TAIL. BOBS: THE LONG TAIL
  32. 32. TRADITIONAL TELEVISION CUTS OFF THE LONG TAIL OF ADVERTISERS.
  33. 33. TRADITIONAL TELEVISION CUTS OFF THE LONG TAIL OF ADVERTISERS.
  34. 34. CAN ANYONE SAVE BOTH HEADS AND TAILS?
  35. 35. TOMS BILLS BOBS JERRYS CAN ANYONE SAVE BOTH HEADS AND TAILS?
  36. 36. YUP— THE INTERNET CAN.
  37. 37. LEARN MORE OF THE LONG TAIL BY READING THE LONG TAIL BY CHRIS ANDERSON.
  38. 38. LEARN MORE OF FORMULA 1 IN THE NEW DIGITAL AGE BY READING WILL GOOGLE BUY FORMULA 1? BY ALEX HINT. DOWNLOAD PART 1 OF THE BOOK FOR FREE: PDF | EPUB | MOBI S H A R I N G
  39. 39. CREDITS FONTS IMAGES 1 2, 18 34 36 39 EDITOR EDUARDO RECIFE JOHAN HOLMDAHL WOODLOUSE DEAN THORPE CARSTEN TOLKMIT BERNARD DUPONT STEVE HARRIS ANNA RASSHIVKINA THANK YOU!

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