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RDB Rosé_Marketing_Budget.pdf

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RDB Rosé_Marketing_Budget.pdf

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This was an assignment for one of my courses at Full Sail University. I created a hypothetical 6 to 12 month Marketing Budget for an artist. For this assignment I used Microsoft Excel.

This was an assignment for one of my courses at Full Sail University. I created a hypothetical 6 to 12 month Marketing Budget for an artist. For this assignment I used Microsoft Excel.

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RDB Rosé_Marketing_Budget.pdf

  1. 1. Marketing Budget for: RDB ROSÉ ROSES ARE BLACK - ALEX HAYTON *Enter the total amount of units shipped to stores for release date: 200 units Jan Feb Mar April May June July Aug Sept Oct Nov Dec Total Contractors **Enter physical unit sales goal for one year from release date: Street Team $0.00 800 Publicity $0.00 Web Design $600.00 $600.00 Graphic Design $320.00 $320.00 Photography/Videography $50.00 $500.00 $550.00 *Note: Units shipped to retail for release date typically directly Radio Promotions $2,000.00 $2,000.00 correlate to retail marketing budget for in-store activities. Make Trade Shows sure you allocate at least $3.00 in retail marketing activities for Admission $0.00 each unit you ship to retail for release date placement. Travel $0.00 Most sales that take place happen early since that's when Lodging $0.00 there is the most awareness for the release. So, unless there's a Exhibiting $0.00 reason you are able to convey, include retail marketing expenses Advertising $0.00 within the initial months of the release. *Retail Marketing Activities Cooperative Advertising $0.00 **Be realistic when projecting sales. For example, it would be unlikely Listening Posts $0.00 to ship 10,000 units to retail for the release date and expect to sell Signage $800.00 $800.00 hundreds of thousands by the end of year. Think about how many times Price/Positioning $800.00 $800.00 that inventory would have to turn to reach that goal. P.O.P. $500.00 $500.00 Advertising Radio $1,000.00 $1,000.00 TV $0.00 Print $1,008.77 $1,008.77 Online (Facebook, websites, etc.) $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $600.00 Outdoor $0.00 Printed Matter Press Releases $300.00 $300.00 Sell Sheets $250.00 $250.00 Flyers $116.13 $116.13 Posters, Photos, etc. $2,463.00 $2,463.00 Stickers $302.03 $302.03 Shipping Costs Postage $150.00 $150.00 Shipping Supplies $1,000.00 $1,000.00 Misc. Free Goods $0.00 Ad Specialties $0.00 Online Platform Fees $54.99 $54.99 $54.99 $64.99 $64.99 $64.99 $64.99 $64.99 $64.99 $64.99 $619.90 Web Hosting $0.00 Travel $0.00 Other $0.00 Total 0 0 $424.99 $1,763.76 $3,004.99 $7,496.15 $164.99 $164.99 $164.99 $64.99 $64.99 $64.99 $13,379.83 Do not exceed the $100k ceiling for your marketing budget. Do not delete line item categories that you are not using. Do not rearrange the content. Do not enter zeros (0) into empty cells. Do not put content in orange sections. Do not add words within the cells.  1

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