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HaytonPremiumProductRelease.pdf

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HaytonPremiumProductRelease.pdf

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For this assignment I used Keynote to put together my Premium Product Release presentation. For the Premium Product Release presentation I included visuals of mock-ups I created for my promotional products using Adobe Express. For the Single Album cover I used Adobe Illustrator.

For this assignment I used Keynote to put together my Premium Product Release presentation. For the Premium Product Release presentation I included visuals of mock-ups I created for my promotional products using Adobe Express. For the Single Album cover I used Adobe Illustrator.

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HaytonPremiumProductRelease.pdf

  1. 1. ALEX HAYTON - REINVEST AND DOUBLE UP RECORDS PREMIUM PRODUCT RELEASE RDB ROSÉ - ROSES ARE BLACK
  2. 2. RDB ROSÉ STORY ✴ RDB Rosé is a 20 year hip-hop artist and Music Business student ✴ His music is based around love, heart brake, and loneliness ✴ RDB Rosé has one album “Watch, Just Watch” available on digital platforms and multiple singles ✴ RDB Rosé has a decent following and supportive fanbase
  3. 3. RDB ROSÉ PRODUCTS RETAIL PRICE $150
  4. 4. INCENTIVE TO PURCHASE • All Access Pass - Free Concert and VIP backstage tickets for a lifetime • VIP Meet and Greet with private party with artist • Signed Poster from artist • Signed T-shirt with artist picture Not only will buyers have the physical copy there will be a QR code for them to scan for chances to win prizes This product is limited with only 100 made this is the artist rst physical product and a way for the artist to feel connected to the artist.
  5. 5. RDB ROSÉ TARGET MARKET • Gender Females and Males • Age 18 - 25 • Income Less than $20,000 • Key Cities New York, Orlando, and Philadelphia • Likes and Interest Nature, Hip-Hop, Life, Love, Animals, Malls, Smoke- shops, Online shopping Our release interest our audience as it relates to their interest of love, life, and animals.
  6. 6. CONSUMER MARKETING • Photoshoot • Ad campaigns on Instagram, Facebook, Facebook • Live Instagram streams • Live performances on YouTube • Pitch music to bloggers and playlisting • College Radio Ad Campaign
  7. 7. RETAIL MARKET • The retail store where we will be releasing our premium product will be a Park Ave CD’s • We will be using posters in store • signage will be a Rose LED • There will be rose stickers made available for free (point of purchase) • Vinyl is $14.99 wholesale $34.99 retail • Cardboard cutout placed as soon as you walk in
  8. 8. ONLINE MARKETING & SELLING SYNOPSIS • Distributed to all digital platforms through Distrokid • It will be made available on RDB ROSÉ websites • ONLINE STORES - BANDCAMP AND MERCHBAR • We will use Instagram, Facebook, and Youtube.
  9. 9. REFERENCES Brite Lite Tribe. (2022). Custom neon signs: Create your own: Brite Lite led neon signs. Brite Lite Tribe. Retrieved March 15, 2022, from https:// britelitetribe.com/pages/custom-neon cdbaby. (2022). Contact us. Get an Instant Quote | CD Baby Disc Manufacturing. Retrieved March 23, 2022, from https://duplication.cdbaby.com/Quoter/ default.aspx cdbaby. (2022). Contact us. Get an Instant Quote | CD Baby Disc Manufacturing. Retrieved March 23, 2022, from https://duplication.cdbaby.com/quoter/ default.aspx?utm_campaign=CMEM&utm_source=CDBMembers&utm_medium=referral Cuddlebuddys. (2022, January 22). Peach Rose Bear: Personalized photo teddy bear: Audio gift bear. cuddlebuddys. Retrieved March 15, 2022, from https:// cuddlebuddys.com/product/strawberry-pink-rose-bear/ Instagram. (2022). RDB Rosé💯💸 (@rdbrose008) • instagram photos and videos. Retrieved March 16, 2022, from https://www.instagram.com/rdbrose008/ Spotify. (2022). RDB Rosé. Spotify. Retrieved March 16, 2022, from https://open.spotify.com/artist/51pfnxBokPjcefGaIi832B?si=rKlAZb6tSY-gldYFN5xsGQ UPrinting. (2022). Custom online printing for professionals. UPrinting. Retrieved March 15, 2022, from https://www.uprinting.com/

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