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Internet Marketing survivor blog


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Internet Marketing survivor blog

  1. 1. SURVIVOR, AFTER 22 SEASONS: the blog<br />By: Alex Grishaenkov<br />Internet Marketing<br />Gary Belanger<br />
  2. 2. Why SURVIVOR?<br />#1 Reality TV show<br />Upcoming season<br />Continuous growth of fanbase<br />Personal Expertese<br />Longest running reality TV show<br />
  3. 3. Persona (Target Market)<br />Age: 16+<br />Male and female<br />High school+<br />No specific income<br /><ul><li>Survivor Fans
  4. 4. Internet users
  5. 5. Fans of reality TV
  6. 6. People seeking entertaining videos online</li></li></ul><li>Blog Posts<br />Easiest win in Survivor History!<br />Previous Winners<br />Phillip Sheppard “THE SPECIALIST”<br />Top 10 biggest failures during Survivor challenges (2 part post)<br />Survivors biggest villains<br />Canadians on Survivor<br />Jury vote<br />Redemption Island<br />Exile Island<br />
  7. 7. FACEBOOK PAGE<br />TWITTER <br />
  8. 8. Blogger Analytics (Overview)<br />
  9. 9. Blogger Analytics (Traffic Sources)<br />
  10. 10. Blogger Analytics ( Audience)<br />
  11. 11. FEEDBURNER<br />
  12. 12. LIST OF RECOMENDATIONS<br />Website<br />Changes to Blog<br />SEO<br />Display Ads<br />Social Media<br />Public Relations<br />Mobile Marketing<br />
  13. 13. Website?<br />We will NOT be using a website to make the business more viable.<br />Set-up Costs<br />Maintenance time<br />Google Bloggers allows ease of use to update and maintain Blog<br />
  14. 14. Does the blog need any changes?<br />Continued bi-weekly posts<br />More incentive to viewers to leave comments<br />Entertaining topics in future posts<br />
  15. 15. SEO – Improving search rankings<br />Google AdWords<br />-Keywords<br />Survivor, Sole Survivor, Season 1-22...etc<br />-Negative Keywords<br />Cancer, Holaucast, Accident<br />
  16. 16. Display Ads<br />We have various Display Ads which can be seen in the Duo-Tang<br />We hope to see it featured on:<br /><br /><br /><br /><br /><br /><br />Reality TV forum<br />
  17. 17. Social Media<br />Facebook<br />Twitter<br />Myspace<br />Using social media tools such as these can be very beneficial to establish two-way contact between the customer and the business. <br />
  18. 18. Public Relations<br />PitchEngine<br />User friendly<br />Professional Layout and Design<br /><ul><li>Bi-weekly : coincide with posts
  19. 19. Starting : July 22nd, 2011</li></li></ul><li>Mobile Marketing<br />Mobile social media:<br />Accessed through smart phones, tablets and laptops.<br />Mobile Twitter<br />Mobile Facebook<br />Mobile Blog<br />
  20. 20. Rationale<br />The recommendations were each chosen due to:<br />Wide Reach<br />Ease of both set-up and use<br />Cheap or free set-up costs<br />Professional Apperance<br />Erelevant Elements<br />Affiliate Marketing<br />Website<br />PPC<br />