(This is Part 3, of what is a 4-part series.)
Note: I'm not an Architect.
Content within this deck was discovered on a trip to Athens, Greece where I stayed at the home of an architect. Amongst the hundreds of books he had, I chanced upon this gem - "Letter to a Young Architect" - which I've collated and will share with you here.
Contained within that book was the author's life learnings, to be handed down to future architects. But what surprised me was that, on every page, each of those learnings could be directly applied to advertising as well. And such good lessons they were that I felt compelled to keep a record of those lessons, for my own learning and to share with others.
Hope it's as eye-opening for you as it was for me. Enjoy!
Part 1 (On Advertising 101): http://slidesha.re/1g0ao0c
Part 2 (On finding inspiration): http://slidesha.re/OqHGxV