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Narragansett Beer's Dynasty:
How Locale is Central
to its Brand Identity
Learn how Narragansett Beer uses locality and
her...
Local Roots in New England
Narragansett Brewing Company was founded in 1890 in Cranston, RI
Alex Colburn, Colburn Strategi...
Local Roots in New England
Narragansett originally offered
a German-style Lager, an Ale, and a Porter
Alex Colburn, Colbur...
Past and Present
Narragansett saw a decline in sales and popularity
between 1965 and 1985. The main brewery in
Rhode Islan...
The “Drink Your Part!”
Campaign was started in
the late 2000’s to
encourage locals to
support Narragansett’s
efforts to br...
Narragansett’s line of
“Mash-Ups” feature local
brands that are almost
exclusive to Rhode Island.
Alex Colburn, Colburn St...
Narragansett’s Lovecraft line uses
the late Rhode Island author H.P.
Lovecraft’s body of works to
create a brand narrative...
Narragansett’s Town Beach IPA,
Summer Ale, and Big Mamie
Indestructable Ale use beach and
coastal imagery to connect their...
Narragansett Beer's Dynasty:
How Locale is Central
to its Brand Identity
To read the full article, go to
http://colburnstr...
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Narragansett Beer's Dynasty: How Locale is Central to its Brand Identity

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By Alex Colburn, Colburn Strategic Partners- Learn how Narragansett Beer uses locality and heritage to brand their iconic beer. Full article at http://colburnstrategic.com/blog/narragansett-beer-dynasty/

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Narragansett Beer's Dynasty: How Locale is Central to its Brand Identity

  1. 1. Narragansett Beer's Dynasty: How Locale is Central to its Brand Identity Learn how Narragansett Beer uses locality and heritage to brand their iconic beer. Full article at http://colburnstrategic.com/blog/narragansett-beer-dynasty/
  2. 2. Local Roots in New England Narragansett Brewing Company was founded in 1890 in Cranston, RI Alex Colburn, Colburn Strategic Partners http://colburnstrategic.com/blog/narragansett-beer-dynasty/
  3. 3. Local Roots in New England Narragansett originally offered a German-style Lager, an Ale, and a Porter Alex Colburn, Colburn Strategic Partners http://colburnstrategic.com/blog/narragansett-beer-dynasty/
  4. 4. Past and Present Narragansett saw a decline in sales and popularity between 1965 and 1985. The main brewery in Rhode Island was demolished in 1998 In 2005, Mark Hellendrung took the reigns of Narragansett Brewing Company. Since 2005, NBC’s Brand Strategy has been focused around local brands, heritage, and people. Alex Colburn, Colburn Strategic Partners http://colburnstrategic.com/blog/narragansett-beer-dynasty/
  5. 5. The “Drink Your Part!” Campaign was started in the late 2000’s to encourage locals to support Narragansett’s efforts to bring a brewery back to Rhode Island. “Every case you buy is another brick in the brewery.” Hellendrung Alex Colburn, Colburn Strategic Partners http://colburnstrategic.com/blog/narragansett-beer-dynasty/
  6. 6. Narragansett’s line of “Mash-Ups” feature local brands that are almost exclusive to Rhode Island. Alex Colburn, Colburn Strategic Partners http://colburnstrategic.com/blog/narragansett-beer-dynasty/ Nostalgic Brand “Mash-Ups”
  7. 7. Narragansett’s Lovecraft line uses the late Rhode Island author H.P. Lovecraft’s body of works to create a brand narrative in which to create beers around. Alex Colburn, Colburn Strategic Partners http://colburnstrategic.com/blog/narragansett-beer-dynasty/ Local Heritage to Create Brand Narratives
  8. 8. Narragansett’s Town Beach IPA, Summer Ale, and Big Mamie Indestructable Ale use beach and coastal imagery to connect their beers with New Englander’s surroundings. This is also a nod to Narragansett’s namesake, the town of Narragansett Alex Colburn, Colburn Strategic Partners http://colburnstrategic.com/blog/narragansett-beer-dynasty/ Local Views
  9. 9. Narragansett Beer's Dynasty: How Locale is Central to its Brand Identity To read the full article, go to http://colburnstrategic.com/blog/narragansett-beer-dynasty/

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