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Robert Morris University_Presentation

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Robert Morris University_Presentation

  1. 1. ROBERT MORRIS UNIVERSITY: “JUMPSTART YOUR CAREER”
  2. 2. Overview  Background Information  Critique of Robert Morris Website  Target Market  Budgeted Medium  Positioning Statement  Slogan  Creative Executions  Sales Promotions  Public Relations
  3. 3. Background Information  Revolutionary Reconnaissance  Mission Statement: “Revolutionary Reconnaissance strives to be a leader in supporting local commerce by advertising to our client’s needs. It is our goal and life work to better the community around us, for a more prosperous economy.”  Operate Regionally  2212 Noblestown Road, South Hills  Minutes away from Pittsburgh  Employment  Full-time  Part-time  Internship Opportunities
  4. 4. RMU Website Critique  Pros  Visually Appealing  Fluidity  Content  Cons  Title Bar Tabbing  Graphics  Personal Touch
  5. 5. Target Market  High School Students  Regionally  Nationally  General Information  Social Media  Print Media  Effective Advertising
  6. 6. Budgeted Medium  Radio  Rationale:  Cost  Reach and Frequency  Popular Radio Stations  Buy:  Morning Drive  Afternoon Drive
  7. 7. Positioning Statement  Job Placement  New Focus  Safety  Resources  Slogan: “Jumpstart Your Career At Robert Morris!”  Student – Faculty Engagement  Expansion
  8. 8. Creative Execution  Commercial  Radio Script  Billboard  Bus Advertising  Email  Online Advertising  Charity Sponsor  Print Media  Sporting Events
  9. 9. Commercial Voice 1 says: Here at RMU, you matter... Duration: 4 seconds
  10. 10. Commercial Voice 2: (continued) our student to faculty ratio enables you to stand out and be more than just a number Duration: 4 seconds
  11. 11. Commercial Voice 3: Our business school is one of the few accredited by The Association to Advance Collegiate Schools of Business Duration: 5 seconds
  12. 12. Commercial Voice 4: our 92% job placement along with resources, allows you to be confident in paving your road to success Duration: 4 seconds
  13. 13. Commercial Voice 5: We are expanding, and want you to be a part of our exciting future Duration: 5 seconds
  14. 14. Commercial All the voices then say "jumpstart" individually; and at all the same time say "your career at Robert Morris University“ Duration: 7 seconds
  15. 15. Radio Script  Voice 1: Sitting around waiting to get your career started in business?  Check out Robert Morris University. Located at 6001 University Boulevard in Moon Township, this small, close knit campus will be the right fit for you!  Robert Morris University School of Business, is AACSB accredited, making our business school one of the best in the country.  Our recently built business building has some of the most high tech equipment, ensuring you get the best quality of education.  Small class sizes help you connect with your professors and makes sure you don’t get lost in the shuffle.  Come check out Robert Morris University for a high quality education. Visit www.rmu.edu to get started.
  16. 16. Billboard Advertising
  17. 17. Billboard Advertising
  18. 18. Bus Advertising
  19. 19. Email Advertising
  20. 20. Online Advertising
  21. 21. Charity Sponsor
  22. 22. Print Media
  23. 23. Sporting Events
  24. 24. Sales Promotion  Free T-Shirts  Freebies At Open Houses and Campus Tours
  25. 25. Public Relations  Charity Events  Sport Camps  Reach Out to Local Media
  26. 26. Questions?

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