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a simple story about
complex things
“Is there a NEXT BIG THING
in marketing technology?”
2016
Mobile will dominate (is dominating) everything.
Mobile brings a whole new level of telemetry on consumers –
it puts tens ...
Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most i...
Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most i...
Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most i...
Machine vision has improved to the
point where the computers
outperform humans
in areas of object and facial
recognition.
...
Some are already
beginning to
embrace these
things…
Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most i...
Data driven digital
& physical products
Or how is this unfolding further?
Tesla – based on data, introduced
the auto pilot function.
Our cars are on the streets teaching
themselves, bit by bit, to...
Where is this
going?
And what
is really
impressive….
DATA
BECOMES
PHYSICAL
What about the
future car’s brains
and feelings?
Deep Machine Learning
and an intelligent
Predictive Engine mean
that, wit...
How do you cope
with this?
As a consumer and as a
professional
The Hybrid
approach
CHIEF MARKETING
TECHNOLOGISTS
Today’s agency
should provide:
At Infinit we call
this:
Marketing
INFRASTRUCTURE
as a service
( MIaaS )
And most importantly
be as human as possible …
even based on technology.
Understand and Create Feelings.
And now some examples
from our portfolio
( Infinit Solutions Agency )
TV LIKE RESULTS ONLY WITH DIGITAL
Infinit’s latest creative digital campaign for Skoda:
Infinit’s latest creative digital campaign for Skoda:
Dubai Television coverage of the event
On the stage giving the Key-Note presentation
Awards ceremony as
Jury member
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
www.infinitsolutions.ro
alexandru@infinitsolutions.ro...
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology?  Alex Cernatescu - Futurology Keynote
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DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology? Alex Cernatescu - Futurology Keynote

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Is there a NEXT BIG THING in Advertising and Marketing Technology? A comprehensive presentation that tackles the incredible fast progress of advertising and marketing technologies and also other varied technologies that can find their way towards the interface between brands and consumers in the near future. The presentation was held by Alexandru Cernatescu in DUBAI at the 2016 Digital Media Forum.

Published in: Technology
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DUBAI DMF 2016 - Is there a NEXT BIG THING in Advertising and Marketing Technology? Alex Cernatescu - Futurology Keynote

  1. 1. a simple story about complex things “Is there a NEXT BIG THING in marketing technology?” 2016
  2. 2. Mobile will dominate (is dominating) everything. Mobile brings a whole new level of telemetry on consumers – it puts tens of dimensions on their behavior and those dimensions better define them which leads to better products for them and of course better and more useful ADVERTISING and/or products. Mobile as part of this
  3. 3. Humanity is the largest “QA” and data source for almost any type of product lately. People are collaborating in the most incredible way – coherent global feedback on products – it is incredible! We are currently creating the next generation of products by using the current ones. We HUMANS are shaping our future products with USAGE DATA
  4. 4. Humanity is the largest “QA” and data source for almost any type of product lately. People are collaborating in the most incredible way – coherent global feedback on products – it is incredible! We are currently creating the next generation of products by using the current ones. We HUMANS are shaping our future products with USAGE DATA And on top of this… there is another layer of algorithms and AI coming
  5. 5. Humanity is the largest “QA” and data source for almost any type of product lately. People are collaborating in the most incredible way – coherent global feedback on products – it is incredible! We are currently creating the next generation of products by using the current ones. We HUMANS are shaping our future products with USAGE DATA Get your poker face ready
  6. 6. Machine vision has improved to the point where the computers outperform humans in areas of object and facial recognition. But being able to see the subtleties of expressions — the difference between a smile and a smirk — has also come a long way. Reading Hidden Emotions: Spontaneous Micro-expression Spotting and Recognition
  7. 7. Some are already beginning to embrace these things…
  8. 8. Humanity is the largest “QA” and data source for almost any type of product lately. People are collaborating in the most incredible way – coherent global feedback on products – it is incredible! We are currently creating the next generation of products by using the current ones. We HUMANS are shaping our future products with USAGE DATA Processing power is growing Incredibly fast
  9. 9. Data driven digital & physical products Or how is this unfolding further?
  10. 10. Tesla – based on data, introduced the auto pilot function. Our cars are on the streets teaching themselves, bit by bit, to be better drivers – thanks to data. Where is this going?
  11. 11. Where is this going?
  12. 12. And what is really impressive…. DATA BECOMES PHYSICAL
  13. 13. What about the future car’s brains and feelings? Deep Machine Learning and an intelligent Predictive Engine mean that, with each journey, it becomes more and more familiar with its occupants, their likes and preferences.
  14. 14. How do you cope with this? As a consumer and as a professional
  15. 15. The Hybrid approach CHIEF MARKETING TECHNOLOGISTS
  16. 16. Today’s agency should provide: At Infinit we call this: Marketing INFRASTRUCTURE as a service ( MIaaS )
  17. 17. And most importantly be as human as possible … even based on technology. Understand and Create Feelings.
  18. 18. And now some examples from our portfolio ( Infinit Solutions Agency )
  19. 19. TV LIKE RESULTS ONLY WITH DIGITAL
  20. 20. Infinit’s latest creative digital campaign for Skoda:
  21. 21. Infinit’s latest creative digital campaign for Skoda:
  22. 22. Dubai Television coverage of the event On the stage giving the Key-Note presentation Awards ceremony as Jury member
  23. 23. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency www.infinitsolutions.ro alexandru@infinitsolutions.ro 2016

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