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reasons why the
agencies & brands of the future
are needed today
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solut...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Understanding the con...
Definition
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
The term "...
Let’s play
The term ”digital agency representative" most
commonly refers to authors, consultants,
organizational leaders a...
As we all saw in the last 13.7 billion years,
but mostly in the last 10 years or so
The only constant is change ― Heraclit...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
And to see it first y...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
The sum of all forms ...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
How do we adapt our o...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Preparing the people
...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
How do we already use...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
What is this tradigit...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Infinit Solutions Age...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
“Life with Arthritis”...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Infinit Solutions Age...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Infinit Solutions Age...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
wearables / holograph...
The (holistic) reason
Why we “love”the future
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexand...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Technology these days...
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro Let’s talk.
Thank you,
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Dubai Digital Media Forum 2015 - Alex Cernatescu - Futurology Keynote

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Since Dubai Digital Media Forum 2016 is just around the corner and I will be there in only a few days again, I decided to share my last year's presentation ( 2015 ) to make room for the new one! :) In this keynote I approached most of the technological trends of the year and their real impact in marketing and advertising but most importantly their impact in consumers' lives and behaviors. Also from the futurology perspective I tried to asses together with the audience where the next breakthroughs will take place and also how to use them towards the brands' advantage. At the end we also talked about some of our case studies and things that could be done to push them further. I hope you find this useful.

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Dubai Digital Media Forum 2015 - Alex Cernatescu - Futurology Keynote

  1. 1. reasons why the agencies & brands of the future are needed today Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro &
  2. 2. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & Understanding the concept Future 1
  3. 3. Definition Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & The term "futurist" most commonly refers to authors, consultants, organizational leaders and others who engage in interdisciplinary and systems thinking to advise private and public organizations on such matters as diverse global trends, possible scenarios, emerging market opportunities and risk management.
  4. 4. Let’s play The term ”digital agency representative" most commonly refers to authors, consultants, organizational leaders and others who engage in interdisciplinary and systems thinking to advise private and public organizations on such matters as diverse global trends, possible scenarios, emerging market opportunities and risk management. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro &
  5. 5. As we all saw in the last 13.7 billion years, but mostly in the last 10 years or so The only constant is change ― Heraclitus Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro &
  6. 6. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & And to see it first you mostly need to acknowledge the “weak signals” Weak Signal® Research Part IV: Evolution and Growth of the Weak Signal to Maturity Bryan S. Coffman The only difference is Who sees the “cues” first and applies them And then turn them into strong applied ideas, at the right time.
  7. 7. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018 – source: CISCO For example… 1 + 2 + 3 = Maybe the first 360 video + VR campaign for a brand or an infinity of other possibilities
  8. 8. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & How do we adapt our organizations (brands and agencies) to the future
  9. 9. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & Preparing the people innovation at the human level can be done only through adapting the processes and systems that manage talent to the of the context A new generation of CREATIVE MARKETING TECHNOLOGISTS is needed.They ARE ALREADY coming. We need to further build the innovation driven systems that they can work in within our organizations.
  10. 10. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & How do we already use, and further could use Technology in the future Case Studies for the evolution of the Point of Sale TRADIGITAL POS AS PART OF THE ECOSYSTEM
  11. 11. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & What is this tradigital POS changing? Instant gratification at the point of sale Possibility of exploring more before buying “Marketing as a service” On-Demand Advertising POINT OF SALE must become “POINT OF FUN”, POINT OF “UTILITY”, POINT OF “LEARNING” etc… TRUE content generation – More Social Validation for brands
  12. 12. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & Infinit Solutions Agency’s clients case studies.
  13. 13. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & “Life with Arthritis” simulation Infinit Solutions Agency’s clients case studies.
  14. 14. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & Infinit Solutions Agency’s clients case studies. “Life with Schizophrenia” simulation 1.Augmented reality 2.Imaginary voices 3.Patient’s journey 1 2 3
  15. 15. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & Infinit Solutions Agency’s clients case studies. ecosystem approach Marathon vs. Sprint marketing approach - always on dealership.
  16. 16. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & wearables / holographic / virtual reality
  17. 17. The (holistic) reason Why we “love”the future Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro &
  18. 18. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro &
  19. 19. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro &
  20. 20. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro & Technology these days somehow provides the fuel for the engine that drives humanity boldly towards the future…. That fuel is HOPE.
  21. 21. Alexandru Cernatescu Group CEO & Co-Founder Infinit Solutions Agency alexandru@infinitsolutions.ro Let’s talk. Thank you,

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