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Since Dubai Digital Media Forum 2016 is just around the corner and I will be there in only a few days again, I decided to share my last year's presentation ( 2015 ) to make room for the new one! :) In this keynote I approached most of the technological trends of the year and their real impact in marketing and advertising but most importantly their impact in consumers' lives and behaviors. Also from the futurology perspective I tried to asses together with the audience where the next breakthroughs will take place and also how to use them towards the brands' advantage. At the end we also talked about some of our case studies and things that could be done to push them further. I hope you find this useful.