Alex Cernatescu Brands & Communities 2013 Keynote Presentation

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Prezentare Alex Cernatescu in cadrul Brands & Communities 2013. Prezentarea descrie 5 moduri originale in care un brand poate privi o comunitate. - http://www.smark.ro/a_25539/conferinta_brands_communities_2013_grow_your_audience_un_nou_eveniment_smark_knowhow_pe_24_si_25_aprilie.html

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Alex Cernatescu Brands & Communities 2013 Keynote Presentation

  1. 1. 5 thingsthat well-used communities couldbe to a brandAlexandru CernatescuCEOInfinit Solutions Agency
  2. 2. Community definitionA unified body of individuals as:a : state, commonwealthb : the people with common interests living in a particular area; broadly :the area itself <the problems of a large community>c : an interacting population of various kinds of individuals (as species) in acommon locationd : a group of people with a common characteristic or interest livingtogether within a larger society <a community of retired persons>e : a group linked by a common policyf : a body of persons or nations having a common history or commonsocial, economic, and political interests <the international community>g : a body of persons of common and especially professional interestsscattered through a larger society <the academic community>
  3. 3. A community isA group of people brought and kept together bya common interest, both online and offline.
  4. 4. A community is aliving and breathing organism
  5. 5. Make sure that the common interest thatbrings them together is the love foryour brandor for your brand’s effects on their lives andpassions.
  6. 6. A communityIS NOT just a Facebook page with a largenumber of likesorIS NOT just a Twitter account with a largenumber of followersand so forth…
  7. 7. With that in mind…
  8. 8. A well-used community could act as aFULL SCALE SALES FORCE
  9. 9. 1. Loyalty system2. Use the “love for the brand” asthe catalyst3. Encourage KOLs to push yourmessage4. Create community drivenPRODUCTSA well-used community could act as aFULL SCALE SALES FORCE
  10. 10. RESEARCH COMPANYA well-used community could act as a
  11. 11. 1. Applications or methods ofgathering constant feedbackand consumer needs2. Very specific research strategy3. (Actually) Carefully listening tothemRESEARCH COMPANYA well-used community could act as a
  12. 12. PRE-TESTING AND FOCUS GROUPA well-used community could act as a
  13. 13. 1. Ask them about things thatyou plan to do2. Leverage on the “be the firstto know”3. Treat them as partnersPRE-TESTING AND FOCUS GROUPA well-used community could act as a
  14. 14. A well-used community could act as anADVERTISING AGENCY
  15. 15. 1. Constantly stimulate theircreativity2. Involve them in the brand’slife and image3. USE their contentA well-used community could act as anADVERTISING AGENCY
  16. 16. A well-used community could act as aPR AGENCY
  17. 17. 1. Stimulate positive word ofmouth2. Address brand issues withyour community FIRST3. Create brand ambassadorsA well-used community could act as aPR AGENCY
  18. 18. THANK YOU.The community of people who use the “thank you slide”Alexandru CernatescuCEOInfinit Solutions AgencyQ&A
  19. 19. Full contact informationLinkedIn:http://www.linkedin.com/in/alexcernatescuFacebook:http://www.facebook.com/alex.cernatescuhttp://www.facebook.com/infinitsolutions.roTwitter:http://twitter.com/alexcernatescuSlideshare:http://www.slideshare.net/AlexCernatescuAlexandru Cernatescu - CEOwww.alexcernatescu.comInfinit Solutions Agencywww.infinitsolutions.ro

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