Verve Search’s Outreach team sent over 100,000 emails last year, earning linked coverage on sites like CNN, BBC, The Guardian & more. Crucially, there was no black book of contacts: in fact there was no prior relationship with at least 90% of the journalists they got links from.
In this talk Alex will deconstruct examples of emails his team have sent, in order to demonstrate that getting top-tier links is possible for anyone with a gmail account and a story worth sharing.
Make a list of publications that you think will be interested in this. Look at how they write their subject lines. How do they phrase them? What is the point of a subject. Journalists and subeditors have to write a lot more headlines than you, so they know what they are doing. Just look to them for your advice.
Brackets explaining what kind of topic you are pitching Can be Data, Gallery, Case study Ask a question that you
A really common mistake people make is not thinking to check that the place theyre going to is American, and changing pounds to dollars and ‘trainers’ to sneakers.
Kinetic Athletics looked at how much energy sports stars and travel locations would generate if the regular ground was replaced with tiles that generate electricity with each step, so Andy Murray generates enough to power his own game on a laptop.
This was far too long. I did get a good link for that in the end, but it’s insane. I was lucky that somebody spent the time reading through this.
Email Anatomy: How to Get Top Tier Links
How to Get Top Tier Links
Alex Cassidy // Verve Search //
‘What relationship do you have with journalists that
guarantees you this coverage?’