1.
Global Governance
Case Studies:
• China
• Wikileaks
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

2.
Global Governance
China:
• Market economy with single party control
• 1994: Internet in China
• Rules: Right to govern within border
• Rules: Harmful for social order
• Stifling opinion versus surpressing collective
action
• Firewall Project “Great Firewall of China”
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

3.
Global Governance
China: E-commerce and Social Media
• Alibaba (retail)
• Sina Weibo (similar to Twitter)
• RenRen (similar to Facebook)
• WeChat (owned by, Tencent)
• Baidu (Search)
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

4.
Global Governance
China: Censorship, Top Down
• Block sites
• Monitor citizens’ activities
– Sina Weibo
– WeChat
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

5.
Global Governance
China: Censorship, Bottom Up
• No Safe Harbor
• ISPs are Publishers
• ISPs are licensed
• Chilling effect
• New rules (ex. Viral content)
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

6.
Global Governance
China: Censorship, Technology
• Internet traffic moves through 8 specific
networks
• Firewall
• IP Blocking
• URL & Keyword Filtering (use of homophones)
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

7.
Global Governance
China: Censorship, Technology
• Deep Packet Inspection
• Proxy Servers
• TOR
– Open Source: US Gov’t sponsored
– Dissidents and pirates
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

8.
Global Governance
Other countries
• Turkey: Twitter and YouTube
• United States (NSA)
• United Kingdom (filtering)
• EU: Right to be Forgotten
• Russia (Copyright)
– Vkontakte
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

9.
Global Governance
Platforms
• Lack of due process
• Arbitrary
• “Facebookistan”
– Larger than most countries
– Use of real identities
• Apple (App store)
• Google
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

10.
Global Governance
Wikileaks: For
• Freedom of Speech
– First amendment
• Freedom of the Press, and role in Society
– Protect sources
– Press not governed by state
• Slippery Slope
• Erosion of Government Control
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

11.
Global Governance
Wikileaks: Against
• Classified Information
– Should governments have secrets
– Who controls classification system (Merkel)
– Companies have trade secrets
• Lives at Risk?
• Government make decisions, or Julian
Assange?
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

12.
Global Governance
Wikileaks: Shutdown, Legal
• Espionage Act (1917) versus Freedom of the
Press
• Jurisdictions (Sweden)
• Silk Road
• Megaupload
• NSA Leaks
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

13.
Global Governance
Wikileaks: Shutdown, Business
• Funding
• Hosting
– Domain Name Service
– ICANN
– IP Address
• Servers
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

14.
Global Governance
Wikileaks: Shutdown, Technology
• TOR
• Anonymous
• DDoS attacks
• Mirror sites
• Insurance files
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

15.
Global Governance
Addendum: Deep Web
• TOR
• Bitcoin
• Silkroad, Utopia …
Digital Marketing alexbr.brown@gmail.com University of Delaware
#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes