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How do you define a qualified B2B lead? - Alex Berman

How do you define a qualified lead?

Here's a video of this presentation: https://www.youtube.com/watch?v=7GjXNWlUnO8

1. Identify who they are at a high level

Company size, industry, etc

2. Qualify further by looking for buying signals

Published info online that would make them a good candidate for you

One you have those 2 things, send then a well crafted email - or just any email, and you should have the hooked.

These people are ready to buy and in need of your service

If you need lead generation or outbound for your company, check out http://inspirebeats.com

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How do you define a qualified B2B lead? - Alex Berman

  1. 1. How do you define a qualified lead? by Alex Berman from
  2. 2. Alex Berman Chief Marketing Sumo InspireBeats.com $20 million+ Leads Generated $2 million in B2B Sales Snazzy haircut Award winning smile
  3. 3. Ok let’s jump into it..
  4. 4. 1. Identify your targets are at a high level
  5. 5. Company size, industry, etc
  6. 6. Quick Example
  7. 7. Target: Startups
  8. 8. Once you have the large list...
  9. 9. 2. Qualify further by looking for buying signals
  10. 10. Published info online that would make them a good candidate for you
  11. 11. These people are ready to buy and in need of your service
  12. 12. One you have those 2 things, send then a well crafted email - or just any email, and you should have them hooked
  13. 13. Any Questions?
  14. 14. Alex Berman Chief Marketing Sumo @ InspireBeats Cell: (972) 922-9817 Mail: alex@inspirebeats.com Twitter: @alxberman Contact Info

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