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How do you define a qualified lead?
Here's a video of this presentation: https://www.youtube.com/watch?v=7GjXNWlUnO8
1. Identify who they are at a high level
Company size, industry, etc
2. Qualify further by looking for buying signals
Published info online that would make them a good candidate for you
One you have those 2 things, send then a well crafted email - or just any email, and you should have the hooked.
These people are ready to buy and in need of your service
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