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Sports Sponsorship Activation in 2021 and What to Look for Today

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We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans.

Read the article instead: https://brizicam.com/insights/sports-sponsorship-activation-in-2021-and-what-to-look-for-today/

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Sports Sponsorship Activation in 2021 and What to Look for Today

  1. 1. Sports Sponsorship Activation in 2021 and What to Look for Today
 The near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans. LEARNINGS FROM INSIDERS - BY THE TEAM AT BRIZICAM.COM
  2. 2. In the 1960s, this AstroLite scoreboard was the cutting edge of fan engagement,
 10 years later we got the JumboTron. The next generation is coming, and it won’t take a decade. BRIZICAM.COM
  3. 3. BRIZICAM.COM Fans in Control Has Brand Activation Upside — 5G is around the corner, unlocking bandwidth, and new capabilities — Fans are expecting more, properties are rushing to build next-gen experiences to stay competitive — New technologies that give control to each fan, create personalized experiences we’ve never seen before
  4. 4. BRIZICAM.COM Intel Fans control their view in 3D in live sports Xperiel Fans control the stadium as a giant game LiveLike Fans control their viewing experience in VR Your Call Football Fans participate through betting BriziCam Fans control robotic cameras, take photos
  5. 5. “The future of sponsorship has to be less about singular, transactional moments and more about meaningful connected moments.”  Deborah Curtis, VP Event Marketing and Sponsorships at American Express BRIZICAM.COM
  6. 6. BRIZICAM.COM You Don’t Need to 
 Sacrifice Impact for Scale — Sponsors want rich experiences and interactivity, that can be costly to scale — If properties deliver more of the value brands want, sponsors will deliver more spend, bigger rights fees — Modern sponsorship activation technology removes the scale vs impact tradeoff, it’s a big advantage
  7. 7. "Traditional sponsorship is not dead, but great use of assets that genuinely engage are few and far between." James Kirkham, Head of Fan Media Channel Copa90 BRIZICAM.COM
  8. 8. BRIZICAM.COM Data-Driven Experiences — Traditionally, a lot of the effort by properties around activation is undervalued due to limited data — New tech-based activations bring data about fans valuable to both properties and brands — FCFL is a great example that combines deep interactivity, fan control, scalable technology & data
  9. 9. “It’s about the story you can tell together and how that story can be aligned with your brand.” Mark Tatum, NBA Deputy Commissioner BRIZICAM.COM Richer, more immersive, tactile experiences will not just have fans leaving venues with smiles on their faces. Sponsors will have bigger smiles too. They will be better judges of return on investment through deeper engagement and timely data collected through activation, and you’re leading the charge. 
  10. 10. BRIZICAM.COM Thanks for reading About Brizi: Brizi lets anyone tap into nearby cameras to capture group memories at iconic places. Watch the video, see how it works. Get in touch: hello@brizicam.com

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