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What do car design and creating businesses have in common?

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The New
Business
Models
Designing and testing great businesses
@business_design
?
?
?
?
e

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Lift11 Presentation

  • 1. The New Business Models Designing and testing great businesses @business_design
  • 2. ?
  • 3. ?
  • 4. ?
  • 5. ?
  • 6. e
  • 8. Mike is passionate about a new product idea
  • 17. “ No business plan survives the first contact with customers Steve Blank ”
  • 19. in entrepreneurship we still rely on real-life crash tests which lead to costly failures
  • 20. ?
  • 33. Could we design business models the way we design cars?
  • 34. ?
  • 35. But... what really is a business model
  • 36. describe your business model to your seat neighbor in 30 seconds!
  • 40. 9 Building Blocks
  • 41. Customer Segments images by JAM
  • 42. Value Proposition images by JAM
  • 43. Channels images by JAM
  • 44. Customer Relationships images by JAM
  • 45. Revenue Streams images by JAM
  • 46. Key Resources images by JAM
  • 47. Key Activities images by JAM
  • 48. Key Partners images by JAM
  • 49. Cost Structure images by JAM
  • 50. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
  • 51. The Business Model Canvas KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS b u i ldi n g blo c k bu ilding b u ildin g blo ck blo c k b u ildin g blo c k b u ildin g KEY building CHANNELS blo c k RESOURCES bloc k bu ilding blo ck b u ildi n g blo c k bui ldin g blo ck COST STRUCTURE REVENUE STREAMS b u i ldi n g building bu ilding bl o c k blo ck block
  • 52. e
  • 53. h o r re n d o u s u p f ro nt i n st a l l at i o n c o st s b a r re d s o l a r e n e rg y f ro m t a k i n g o f f
  • 55. KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS in st a ll a n d m a n a g e s o la r in st a ll atio n s sa le s sola r ene rgy at fixed pri ce - no companies inst allation costs s a le s (e.g. retailers) KEY fo rc e s CHANNELS RESOURCES er 5- 0 ye a r p o w 1 p u rc h a s in g s a g re e m e nts PPA institution al g re e n e n e rg y f i n a n c ia l and private in ve st m e nts i n sti t u tio n s inve sto rs sa le s fo rc e COST STRUCTURE REVENUE STREAMS in st a ll in g a n d m a n a g in g s o la r ma nagement fees in st a ll atio n s
  • 56. S u nEdis o n is n ow the la rgest prov ider of so la r p ower i n the US - so ld to MEMC Ele ctro n ic Materia ls i n ’09 fo r USD 200M
  • 63. Every product or technology can lead to five, ten, twenty different business models
  • 64. e
  • 66. KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  • 67. Selling Licensing Fertilizer Free Franchising Not-For- Cross Profit Subsidies Micro- finance Advertising
  • 69. e
  • 71. i ng mar ke t Ru nK eep er s o f t wa re Fre e app :rohtua :neercs :neercs :neercs :neercs :neercs development 2 iP h o ne s + M .6K An dro id 98 P h o ne s R u nK e e p e r us e rs s t af f Pro a pp App store and Android store IT i n f ra :tcejorp :tcejorp :tcejorp :tcejorp :tcejorp :etad 400K 100K 800K 2M s t af f a n d s o f t wa r e ad s IT i n f ra a pp s a le s development $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  • 72. i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app :rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 2.9M An dro id P h o ne s R u nt neeesp e r Fi K s us e rs s t af f Pl o se s Cra sa pp App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp :etad 41MK 00 100K 82MK 00 2M 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa s sss a le s l pp a le s development $19.99 $9.99 599K hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
  • 73. i ng mar ke t Fre e Ru nK eep er Ru nK eep er s o f t wa re Fre e app Pro app :rohtua :neercs :neercs :neercs :neercs development iP h o ne s10M 2M + 88M An dro id 5. P h o ne s R u nt neeesp e r Fi K s us e rs s t af f P l a sabe s CrC luspp o App store and Android store IT i n f ra www :tcejorp :tcejorp :tcejorp :tcejorp :etad 41MK 00 100K 82MK 00 2M 9 6 s t af f a n d s o f t wa r e ad s IT i n f ra caa psss le sn subscripa le s l p a tio development $19.99 $9.99 4 hc.oidutsel.sitroh//:ptth .0102 .beF .oiduts el ,sitroh yb etalpmet ,elacs lautca ,licnets daPi
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  • 77. “ Get out of the building and talk to customers Steve Blank ”
  • 78. New Fitness Club Membership $4.99/month BUY NOW
  • 79. The RunKeeper Club Membership is not yet available.You will be informed about the lunch. Thank You!
  • 80. New Model pivot test Learn
  • 83. !
  • 84. One the new entrepreneur is systematic about designing and testing business models.
  • 85. Two the new entrepreneur plays with alternative business models to design great ones
  • 86. Three the new entrepreneur tests his business model hypotheses with customers before he builds his organization