Good PPT DESIGN ! Alex
Osterwalder, PhD! Business Model Thought Leader!

this is more serious than
you might imagine…

and then he gets his
moment… BIG

…but Ajit doesn’t like the
pitch

all Ajit said, was …

what mistakes do you think
Greg made in his presentation?

Greg didn’t respect the basic
rules of a good ppt-presentation

Greg could have convinced Ajit
by focusing on…

audience
1

audience!
&!
wants!

1!
2!
3!

…all three of them have
the same cognitive limitations

start using…
E
C
S

start using…
Emotionally
C
S

start using…
Emotionally
Competent
S

start using…
Emotionally
Competent
Stimuli

…now analyze the particularities of
each of your audience segments

WHO are they really?

simple audience profiler
[Source: adapted from XPLANE, the visual thinking company]

simple audience profiler what does
he/she see? his/her environment his/her friends what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]

simple audience profiler what does
he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]

simple audience profiler what’s really
on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]

simple audience profiler what’s really
on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her what does he/she say and do? his/her actions his/her attitude in public what he/she tells others [Source: adapted from XPLANE, the visual thinking company]

content & structure
2

a way to start your
presentation…

define the following components to
clarify your message…

context: most ppt-presentations are horrible
today (dbybp)

context: most ppt-presentations are horrible
today (dbybp) role: you are looking for a way to improve your ppt- design skills

context: most ppt-presentations are horrible
today (dbybp) role: you are looking for a way to improve your ppt- design skills point A if you don’t improve, your audiences will continue to be bored

context: most ppt-presentations are horrible
today (dbybp) role: you are looking for a way to improve your ppt- design skills point A point B if you don’t improve, but you want to your audiences will enchant your audience continue to be bored every time

context: most ppt-presentations are horrible
today (dbybp) role: you are looking for a way to improve your ppt- design skills point A action point B if you don’t improve, apply a clear and but you want to your audiences will audience-focused ppt- enchant your audience continue to be bored design method every time

use the following rules to
make your message stick with your audience…

define the content that should
go into your ppt presentation…

use your…

audience profile
[Source: adapted from Dave Gray, the visual thinking handbook]

… then brainstorm on “what
your audience really wants to know…”

audience profile
[Source: adapted from Dave Gray, the visual thinking handbook]

audience profile
?!
[Source: adapted from Dave Gray, the visual thinking handbook]

audience profile ?! ?! ?!
?! ?! ?! [Source: adapted from Dave Gray, the visual thinking handbook]

group post-it notes together that
“feel like” they belong together…

… in five columns ?!
?! ?! ?! ?! ?! ?!

give each column a title
and put them in order

title! title! title! title! ?!
?! ?! ?! ?! ?! ?!

… congratulations: that’s all the
content you will need

… now “inject” stories that
really resonate with your audience

visual design
3

0

1

2

3

bad
example

remember: respect your audience’s cognitive
limitations…

so start using…

for example from…

BUT eliminate to the core
message…

in other words…

use “white space” generously

delivery
4

capture your audience…

by frequently asking your audience
questions…

by NOT sticking to…

by giving your audience short
slots to interact among each other…

and don’t forget that even…

the best presenters with NO
spare time…

…rehearse

…rehearse
…rehearse

…rehearse
…rehearse
…rehearse

thank you for your attention!
http://business-model-design.blogspot.com

ANNEX A: image rights

r000pert

proprietary images
Morgan Stanley John Medina foxdiddy

all other images: iStockphoto

ANNEX A: book references