burn yourbusiness planhow to design,
test,and pivot yourbusiness model@business_design#bmgen

“ no business plan survives
the first contact with customers Steve Blank, entrepreneur & author ”

“ plans are worthless, but
planning is everything Dwight D. Eisenhower, US President 1948 - 1953 ”

plan your search forsuccessful businessmodels

1 2 3design test pivot

?but hey what actually is
a business model?

but hey what actually is
a ur y o business model?

buzzgroup

explain your business(model) to your
seat neighbor

? how do business modeldiscussions
generally look?

“ Any problem can be
made clearer with a picture Dan Roam, author ”

BusinessModelCanvas

describe, challenge,design, and inventbusiness modelsmore
systematically

21

building building block block building
building building blockbuilding block block block building block building block building block build ng ing building buildi bloc k block block

? why is this soimportant
today?

FOCUSING ON PRODUCTINNOVATION IS NOTENOUGH
ANYMORE

“ our competitors arent taking
our market share with devices; they are taking our market share with an entire ecosystem Stephen Elop, CEO Nokia ”

“ If you spend all
your time looking at your competition, your product will look like your competitions ass. on Twitter, Mike Lee @bmf ” it’s time b usin to in e ven ss m o t ne dels w

1 design

Youve got to bumble“ forward
into the unknown Frank Gehry, architect ”

[source: Sony Pictures]

[source: Sony Pictures]

[source: Wikimedia Commons]

? what does that have
to dowith business models and my organization?

“ if you freeze to
an idea too quickly, you fall in love with it Jim Glymph, Gehry Partner ”

“ ... if you refine
it too quickly you become attached to it.. Jim Glymph, Gehry Partner ”

“ ... the crudeness of
the early models in particular is very deliberate Jim Glymph, Gehry Partner ”

building building block block building
building building block building block block blockthis is a crude prototype building block building block building block build ng ing building buildi bloc k block block

“ prototyping is the conversation
you have with your ideas Tom Wujec, designer ”

2 test

-$800m

a business model might look
great onpaper... building block building block build ing bloc k building block building block build ing bloc k building building block block build bloc ing k .. but after all it is only a... building bui ldi block blo ng ck build ing bloc k

... a set of hypotheses
guess guess guess guess guessguess guess guess guess gues s guess guess

“ there are no facts
in the building... so get the hell out and talk to customers Steve Blank, entrepreneur & author ”

business model layer how t
at sho oul d st be el c our mo d is is y nes sth usi r b ork you w building block building block building bloc k block building building block block building block building block building block building block buildin g g block building buildin block block

exphypothesis layer hyp lici tly
out oth line ese the s o mo n w st i hic mp mo h y ort del our ant is b bus uilt ine ss hypothesis hypothesis hypothesis is hypothes hypothes is hypothesis building block building hypothes is block building bloc hypothesis k hypothes is block building building block block building block building hypo block thesis hesis hypothesis hypot building block building block buildin g g block building buildin block block

test layer test test test
test test test building block building test block building bloc test k test block building building block block building block building block building building block test block test test building bloc building k block building block building bl building ock block block building block building buildin block g g block building buildin block block building block building block fy tes ts to veri e up with buildin g com g block building buildin block block sis eac h hypothe

“ Run experiments with customers,
let the customer vote, dont rely on the boss to vote. Scott Cook, founder Intuit ”

3 pivot

“ pivots are business model
changes without crisis Steve Blank, entrepreneur & author ” an d wi too thou m b t uch urni cash n g

“ If theres something Ive
learned in the last four years, its the power of iteration. Rapidly create, test, change... Scott Cook, founder Intuit ”

CHEAPLY LEARNINGPIVOTING = FROM FAILURE

“ The way to succeed
is to double your e! ailur ap f failure rate. ” e o f ch Thomas Watson, Founder of IBM

how to se arch and“
pivot busin an apostrophe is the difference ess m odels between a business that knows its shit and a business that knows its shit ” on Twitter via @thulme & @tamewhale

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