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FOCUSING ON
PRODUCT
INNOVATION IS NOT
ENOUGH ANYMORE
“ our competitors aren't
taking our market share
with devices; they are
taking our market share
with an entire ecosystem
Stephen Elop,
CEO Nokia
”
“ If you spend all your time
looking at your competition,
your product will look like your
competition's ass.
on Twitter, Mike Lee @bmf
” it’s time
b usin
to in
e
ven
ss m
o
t ne
dels
w
?
what does that have to do
with business models and my
organization?
“ if you freeze to an
idea too quickly, you
fall in love with it
Jim Glymph,
Gehry Partner
”
“ ... if you refine it too
quickly you become
attached to it..
Jim Glymph,
Gehry Partner
”
“ ... the crudeness of
the early models in
particular is very
deliberate
Jim Glymph,
Gehry Partner
”
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this
is
a
crude
prototype
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“ prototyping is the
conversation you
have with your ideas
Tom Wujec,
designer
”
a business model might look great on
paper...
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only a...
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... a set of hypotheses
guess guess
guess
guess guess
guess
guess
guess guess
gues
s
guess guess
“ there are no facts in
the building... so get
the hell out and talk to
customers
Steve Blank,
entrepreneur & author
”
business model layer
how
t at
sho oul
d
st
be el c
our mo
d
is is y nes
s
th usi
r b ork
you w
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lici
tly
out
oth line
ese the
s o mo
n w st i
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mo h y ort
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is b bus
uilt ine
ss
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“ Run experiments
with customers, let
the customer vote,
don't rely on the
boss to vote.
Scott Cook,
founder Intuit
”
“ The way to succeed
is to double your e!
ailur
ap f
failure rate.
”
e
o f ch
Thomas Watson, Founder of IBM
how
to se
arch
and
“
pivot
busin
an apostrophe is the difference ess m
odels
between a business that knows
its shit and a business that
knows it's shit
”
on Twitter via @thulme & @tamewhale