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“ our competitors aren't taking
our market share with devices; they are taking our market share with an entire ecosystem Stephen Elop, CEO Nokia ”
“ If you spend all
your time looking at your competition, your product will look like your competition's ass. on Twitter, Mike Lee @bmf ” it’s time b usin to in e ven ss m o t ne dels w
“ if you freeze to
an idea too quickly, you fall in love with it Jim Glymph, Gehry Partner ”
“ ... if you refine
it too quickly you become attached to it.. Jim Glymph, Gehry Partner ”
“ ... the crudeness of
the early models in particular is very deliberate Jim Glymph, Gehry Partner ”
building building block block building
building building block building block block block this is a crude prototype building block building block building block build ng ing building buildi bloc k block block
a business model might look
great on paper... building block building block build ing bloc k building block building block build ing bloc k building building block block build bloc ing k .. but after all it is only a... building bui ldi block blo ng ck build ing bloc k
... a set of hypotheses
guess guess guess guess guess guess guess guess guess gues s guess guess
“ there are no facts
in the building... so get the hell out and talk to customers Steve Blank, entrepreneur & author ”
business model layer how t
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exp hypothesis layer hyp lici
tly out oth line ese the s o mo n w st i hic mp mo h y ort del our ant is b bus uilt ine ss hypothesis hypothesis hypothesis is hypothes hypothes is hypothesis building block building hypothes is block building bloc hypothesis k hypothes is block building building block block building block building hypo block thesis hesis hypothesis hypot building block building block buildin g g block building buildin block block
test layer test test test
test test test building block building test block building bloc test k test block building building block block building block building block building building block test block test test building bloc building k block building block building bl building ock block block building block building buildin block g g block building buildin block block building block building block fy tes ts to veri e up with buildin g com g block building buildin block block sis eac h hypothe
“ The way to succeed
is to double your e! ailur ap f failure rate. ” e o f ch Thomas Watson, Founder of IBM
how to se arch and
“ pivot busin an apostrophe is the difference ess m odels between a business that knows its shit and a business that knows it's shit ” on Twitter via @thulme & @tamewhale