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A stream of consciousness about
CHANGE
inspired by the famous NETFLIX’s Manifesto
“FREEDOM and RESPONSABILITY CULTURE”
By Alessio Cuccu
The BEGINNING of EVERYTHING
(1997)
2 founders
BUSINESS STARTED one year later
( 1998 )
30 employees
925 titles for rent
From http://www.fundinguniverse.com/company-histories/netflix-inc-history
From www.businessinsider.com
Netflix's website in 1999 looked nothing like it does today - (2016)
1999 – more than 2600 DVDs to rent
From www.businessinsider.com
Blockbuster's CEO once passed up a chance to buy Netflix for only $50 million (2015)
DEAR
Are you interested in buying me (NETFLIX) for 50milions?
(2000)
From https://blogonmanagement.wordpress.com
Disruptive innovation in the Video Rental Industry – Story of Netflix (2015)
You already know the answer and the UNHAPPY ENDING
From GOOGLE IMAGES
“store closing blockbuster” research
STORE CLOSING
THIS LOCATION ONLY
From www.businessinsider.com
Netflix's website in 1999 looked nothing like it does today - (2016)
DVD RENTALS delivered to you! (shipped by Post services)
I CAN’t IMAGINE SOMETHING MORE “HARDWARE”
(2004)
From www.businessinsider.com
Netflix's website in 1999 looked nothing like it does today - (2016)
I CAN’t IMAGINE SOMETHING MORE “SOFTWARE”
UNLIMITED STREAMING
EASIER THAN YOU THINK – FREE TRIAL
(2008)
From https://blogonmanagement.wordpress.com
Disruptive innovation in the Video Rental Industry – Story of Netflix (2015)
First original series success “HOUSE of CARDS”
(2013)
From www.businessinsider.com
Netflix's website in 1999 looked nothing like it does today - (2016)
WATCH ANYTIME, ANYWHERE
“From 7.99 a month – start your free month”
(2014)
If you’d had invested in Netflix
10 years ago
(2007)
you would have brought in
50X your initial investment
(2017)
From http://www.visualcapitalist.com
A Decade Later: What $1K Invested in These Stocks is Worth Today
(2017)
In case you want, call it ROI
Netflix soared past the television network owner with a
$32.9 billion market valuation
Netflix also reached the 50 million mark in subscribers
of its paid service and became available in 40 countries
From www.businessinsider.com
Blockbuster's CEO once passed up a chance to buy Netflix for only $50 million (2015)
EPIC CHANGE in 20 years
3.500 employees
REVENUE: 8.3 bilions
(2015)
Wikipedia
a COMPANY
is
MADE
by its
employees
(INSIDE)
and
customers
(OUTSIDE)
employees
and
customers
are
persons
and
persons
are
HUMAN
RESOURCES
From: www.hbr.com
‘one of the most important documents
ever to come out of Silicon Valley’
Sheryl Sandberg
THE FREEDOM and RESPONSABILITY CULTURE
MANIFESTO
From https://www.slideshare.net/reed2001/culture-2009
(2009)
when a company grows up
1. #complexity VS #chaos
2. #self-discipline VS #rules
3. #freedom VS #bureaucracy
4. #flexibility VS #efficiency
5. #talent VS #rules followers
6. #experimenting VS #no error
7. #innovation VS #status quo
8. #long term VS #short term
“many organizations have freedom and responsibility when they are small.
Everyone knows each other, and everyone picks up the trash. As they
grow, however, the business gets more complex, and sometimes the
average talent and passion level goes down.”
From https://jobs.netflix.com/culture
As companies grow, they often become highly centralized and inflexible. Symptoms include:
- Senior management is involved in tons of small decisions
- There are numerous cross-departmental buy-in meetings to socialize tactics
- Pleasing other internal groups takes precedence over pleasing customers
- The organization is highly coordinated and less prone to error, but slow and frustrating
From https://jobs.netflix.com/culture
#no error BEATS #experimenting
#bureaucracy BEATS #freedom
As rules and procedures proliferate, the value system evolves into rule following (i.e. that is how
you get rewarded). If this standard management approach is done well, then the company becomes
very efficient at its business model — the system is dummy-proofed, and creative thinkers are told to
stop questioning the status quo.
From https://jobs.netflix.com/culture
#rules BEATS #self-discipline
#rules followers BEATS #talents
#efficiency BEATS #flexibility
#status quo BEATS #innovation
And finally
IRRELEVANCE WINS
UNSOLVABLE
PARADOXES
HIGH PERFORMANCE PEOPLE
SELF-DISCIPLINE with NO RULES
THE SECRET
FORMULA
THE RIGHT
PEOPLE
LONG TERM SIMPLICITY
THROUGH GOOD COMPLEXITY
#rightpeople
#culture
#creativity
#selfdiscipline
#freedom
#responsability
“We model ourselves on being a TEAM, not a FAMILY. A family is about
unconditional love, despite your siblings’ unusual behavior.
A dream team is about pushing yourself to be the best teammate you can be,
caring intensely about your teammates, and knowing that you may not be on
the team forever.”
The new 2017 update
From https://jobs.netflix.com/culture
FREEDOM and rapid recovery is better than trying to prevent ERROR. We are
in a creative business, not a safety-critical business.
Our big threat over time is lack of INNOVATION, so we should be relatively
error tolerant. Rapid recovery is possible if people have great judgment. The
seduction is that error prevention just sounds so good, even if it is often ineffective.
We are always on guard if too much error prevention hinders inventive, creative
work.
On rare occasion, FREEDOM is abused.
But those are the exceptions, and we avoid over-correcting.
Just because a few people abuse freedom doesn’t mean
that our employees are not worthy of great TRUST.
From https://jobs.netflix.com/culture
From https://www.digitaltrends.com/home-theater/netflix-vs-hulu-plus-vs-amazon-instant-video/
Price
Audio & Video
quality
Content
Supported
Devices
Interface & ease of use
Original content
Release date for
new content
“Netflix is still the king of
the streaming world”
REVIEWS about
TOP STREAMING PERFORMERS
From https://www.polygon.com/2017/10/30/16575426/house-of-cards-ending
“HOUSE of CARDS”
a cut with the past
NO FEAR to leave
a great success
From Seth’s blog - http://sethgodin.typepad.com/
The boss goes first (November 2017)
“The rules that matter the most are the
ones about behaviour, transparency
and accountability.
People might hear what you say, but
they always remember what you do”
MASTER
the

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