Media consulting and senior management experience from the people who started IPTV in Europe. ON CUBED currently supports pay-TV platforms, TV channels, CE device manufacturers and new media startups in a variety of areas. See http://www.oncubed.tv for details. Our 4 main areas of activity in the media sector are: 1) Consulting & Research 2) Interim Management 3) Rights Management 4) Financial Advisory. FUNCTIONAL EXPERIENCE: customer marketing, segmentation, retention and churn prevention, strategy and business planning, P&L management, business development, licensing, project management. INDUSTRY EXPERIENCE: Video on demand, connected TVs, IPTV, OTT video, new media, rights management, content sales and acquisitions (movies, TV series, factual, kids), fundraising for new media startups.

1. What we do
How we do it

2. A team of senior executives
in the PayTV and VOD/OTT industry
helping platforms optimize
their services, content, performances

3. HIGHER REVENUES
LOWER COSTS
Optimize
Offer
Optimize
CB & Sales
Launch +
Optimize
VOD/OTT
Optimize
Content
We Help Pay TV Operators
Improve Revenues and Margins
What We Do
1! 2!
- Packaging
- Bundling
- Content
portfolio
3! 4!
- Churn
prevention
- Upselling
- Buyrates
increase
- Launch new
VOD/OTT
service
- Optimize
existing VOD/
OTT
- Content deals review
and (re)negotiation
(Linear and/or VOD)

4. • International Pay TV and OTT benchmarking
(pricing, tiering, bundling, marketing, promotions, content)
• Segmentation tool developed by partner company CLUSTERS for various
data sets (audience ratings, CRM, ad hoc surveys, …)
• Linear/VoD rights assessment vs global DB of deals
• Business and marketing planning
• 100+ years collective experience managing payTV ops
How We Do It (1/2)
Generated up to 4 Mln €/Year EBITDA
improvement with 40x R.O.I.
1! 2! 3! 4!
METHODOLOGY
- Packaging
- Bundling
- Content
portfolio
- Churn
prevention
- Upselling
- Buyrates
increase
- Launch new
VOD/OTT
service
- Optimize
existing VOD/
OTT
- Content deals review
and (re)negotiation
(Linear and/or VOD)

5. • International carriage and content deals global DB for benchmarking
• Proprietary methodology for evaluation of cost vs performance of channels
• Negotiation with major studios, independent distributors and TV networks
• Negotiated linear/VoD rights since 2000
Reduced yearly costs of TV carriage #
deals by 20% and secured new rights
1! 2! 3! 4!
METHODOLOGY
How We Do It (2/2)
- Packaging
- Bundling
- Content
portfolio
- Churn
prevention
- Upselling
- Buyrates
increase
- Launch new
VOD/OTT
service
- Optimize
existing VOD/
OTT
- Content deals review
and (re)negotiation
(Linear and/or VOD)

6. 1!
• Conducted extensive segmentation research on TV viewing and media
consumption in the territory
• Content/bundling/pricing benchmark on selected operators and
competitors
Telco operator
Client was not satisfied with sales results of its payTV offer and felt
the content portfolio it had secured could be better monetized
• Reviewed client’s marketing, tiering and bundling strategies with regard
to its linear channels’ line-up
• Helped the client repacking all its offer, assessing best bundling
strategy for linear and SVOD content, actively supporting in the
renegotiation with providers to adapt contracts to new objectives and
tiers
1. Optimize Offer
CLIENT NEEDS
ACTIONS WE
HAVE TAKEN
OUTCOME
- Packaging
- Bundling
- Content
portfolio
- Churn
prevention
- Upselling
- Buyrates
increase
- Launch new
VOD/OTT
service
- Optimize
existing VOD/
OTT
- Content deals review
and (re)negotiation
(Linear and/or VOD)

7. • Conducted day-by-day analysis of PPV usage and purchases
• Managed an internal re-organization of the BU with a better
focus on marketing and selling process
• Re-negotiated better terms with major studios where possible
Pay-TV operator
Client was seeking to generate better buy-rates and optimize
P&L for its Pay-per-View business
2!
• Launched PPV titles with parallel release with Home Video
window
• New marketing plan
• Optimization of the linear channel dedicated to NVOD PPV
offer with a 4M EUR/year positive EBITDA impact
2. Optimize CB & Sales
CLIENT NEEDS
ACTIONS WE
HAVE TAKEN
OUTCOME
- Packaging
- Bundling
- Content
portfolio
- Churn
prevention
- Upselling
- Buyrates
increase
- Launch new
VOD/OTT
service
- Optimize
existing VOD/
OTT
- Content deals review
and (re)negotiation
(Linear and/or VOD)

8. • Comprehensive international OTT benchmarking (business
strategies, content line-up, user interfaces)
• Conducted a market survey (both CATI and CAWI) to assess
consumer interest for an OTT offer at different conditions
• Comprehensive analysis on SVOD rights availabilities in the
territory from both major and independent studios
Major DTH Pay-TV operator
Client was aiming to assess the possible risk of a Netflix-like new
entrant in the market and consequent scenarios
3!
• Presented a scenario planning based on various options
• Designed possible consumer value proposition and content offer
• Business cases of all the options analyzed
3. Launch + Optimize VOD/OTT
CLIENT NEEDS
ACTIONS WE
HAVE TAKEN
OUTCOME
- Packaging
- Bundling
- Content
portfolio
- Churn
prevention
- Upselling
- Buyrates
increase
- Launch new
VOD/OTT
service
- Optimize
existing VOD/
OTT
- Content deals review
and (re)negotiation
(Linear and/or VOD)

9. 9
IPTV
Cable
Sat
DTT
PC
Mobile
Distribution
channels
New product/service launch elements
Product & Business
- Product & service definition
- Catalogue definition
- Price & packaging definition
- Marketing & promotion definition
- Business modelling & planning
- Market competitive analysis
- User interfaces & functionalities
- Product & Service Doctoring
Content Aggregation
- Direct Agreement in place with most
Hollywood studios
- Content Aggregation
- Minimum guarantees optimisation
and significantly quicker time to market
- Clearinghouse (admin, legal, reporting)

10. • Conducted successful re-negotiations with International
network providers on behalf of client
• Re-negotiations led to an overall reduction of ~20% yearly
content cost and the inclusion of catch-up and/or VoD and
multi-device rights
Established IPTV operator
Client felt it was overpaying for linear TV channels and at the
same time wanted new multi-device rights for its upcoming VOD/
OTT offers
4!
• Assessment of all carriage deals by benchmarking license fees
and conditions vs proprietary DB of TV deals globally
• Analysis of price vs performance ratios of all channels on
platforms based on proprietary methodology
• Prioritization of channels to be renegotiated and setting of
realistic targets
4. Optimize Content
CLIENT NEEDS
ACTIONS WE
HAVE TAKEN
OUTCOME
- Packaging
- Bundling
- Content
portfolio
- Churn
prevention
- Upselling
- Buyrates
increase
- Launch new
VOD/OTT
service
- Optimize
existing VOD/
OTT
- Content deals review
and (re)negotiation
(Linear and/or VOD)

11. Alessandro PETAZZI
Juan A. LATASA
Selected Team Members
Paul NAHA-BISWAS
12+ experience in the Pay TV market across EU and other
markets. He has held a number of senior industry positions,
including Head of IPTV & Digital Media at Fastweb.
Advising the media and communications industries
internationally for 15+ years. Previously, he has held senior roles
at FremantleMedia and TVNZ.
STRATEGY, MARKETING, CONTENT
STRATEGY, MARKETING
18+ years experience in the telco, broadband and internet
industry. He has worked for AT&T, Telefonica, Vodafone mostly
on strategy, innovation and International development,
particularly in LatAm markets.
STRATEGY, MARKETING, TECHNOLOGY
Justin HEWELT
Director and Founder of PayMedia Consulting Group, he
provides strategic support and knowledge to leading Digital
Broadcasters and Pay TV operators around the world.
MARKETING, USER INTERFACE
Chris COWAN
He is currently Managing Director at our partner company
CLUSTERS. Previously, he has been VP Marketing and
Research at Walt Disney Television International.
SEGMENTATION
Sebastian BECKER
CEO & Co-Founder of [tbb*] thebrainbehind. As a media
expert Sebastian’s focus is on the international digital TV
market.
STRATEGY, USER INTERFACE, TECHNOLOGY
Nina AZIZ
After being Head of Licensing for Lycos, worked on business
expansion, industrial partnerships and new business lines for
various companies.
Claudio BELLINZONA
12+ years experience in TV. He’s been Corporate
Development at Sitcom Group, Content Director at Fastweb
IPTV and Head of Content at De Agostini.
CONTENT
BUSINESS DEVELOPMENT, TECHNOLOGY
ON CUBED relies on a large pool of talents from which we draw
the right people and skills on a project-by-project basis.
Here below is a list of the professionals most often employed in the past 12 months.

12. Selected Clients

13. Major Studios
Independent Cinema
Distribution
Factual Content
Providers
Music & Concerts
Providers
News & Sports
Providers
Kids
Programming
Media Contact Network

14. Milan
Contacts
Via dei Piatti, 11
20123 - Milano
Italy
T +39 02 3670 8384
info@oncubed.tv
www.oncubed.tv