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Leadership
built on the ROKC™
Introduction to the Return On Key Component™ Method
Who am I?
•

Alessandro Daliana

•

Expert at influencing outcomes, the use of power

•

20+ years of worldwide leadership ...
Who Are You?
•

Investor, Fund, VC, PE

•

Board of Directors, Advisory Board

•

C-level Executive
What’s the ROKC™
Benefit?
•

Improved return on invested capital

•

Improved strategy formulation

•

Improved execution
What is
the Key Component?
Definition
The key component is the asset a business owns or
controls that gives it a competitive advantage in the
market i...
3 Qualities
1. The business owns or controls the asset.
2. The asset provides a competitive advantage.
3. The competitive ...
Ownership or Control
•

Land, Machinery, Patents, Copyrights, Trademarks,
Deeds,… are titles of property.

•

A license, l...
Competitive Advantage
•

2 Qualities:
•

How big is the advantage?

•

How long will it last?
Market Specific

•

A competitive advantage is market specific.
3 Qualities of the Key
Component
1. Ownership, or control
2. Competitive advantage
3. Market specificity
Having identified the key
component and its competitive
advantage

maybe
you can build a business.
5 Key Steps to Success
1.

A key component with a robust competitive advantage.

2.

A process that employs the key compon...
The Return On Key
Component™
•

Each process (production and consumption) must be
determined & evaluated to maximize the R...
The Return On Key
Component™
•

Keeps the business
•

anchored in what is most
valuable; the key
component.

•

flexible en...
The Return On Key
Component™ method
•

maximizes shareholder value, and

•

stakeholder satisfaction
BUT...You'll have to
hurry.
In time, …
!
!

…the key component loses its competitive
advantage!
To Stay in Business
•

identify - or acquire - a new key component, and

•

implement ROKC™ all over again.
ROKC™ Applications
•

Strategy Formulation

•

Business Planning

•

Operational & Organizational Alignment

•

Investment...
To learn more
How ROKC™ can help you grow your business.
Buy the book
ROKC™!
Leadership built on the Return On Key Component©

Available at leading retailers
Read our Blog
!

http://www.returnonkeycomponent.com/articles/
Contact Us
!

http://www.returnonkeycomponent.com/contact-us/
Thank you for you
attention
Leadership built on the ROKC™©
Return On Key Component™
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Introduction to the ROKC Method

Introduction to the ROKC Method is a highly focused management approach in which everything a business does is to maximize the Return On Key Component. The ROKC Method recognizes that all businesses are based on a key component: the asset the business owns or controls that provides it with a competitive advantage in the markets in which it operates.

A successful business is one that manages to use the key component to produce a product or service the customer wants to consume while identifying and mitigating risks and creating enough value to pay for the cost of capital, return capital to shareholders and reinvest in the business's future. Clearly identifying the key component allows the company to be totally transparent about its value generating proposition that every employee and stakeholder can behave like a leader.

The longevity of a business depends on the ability of its leaders to constantly monitor the competitive advantage of the key component and identify the correct moment to substitute the old one with a new key component. Leadership built on the ROKC maximizes shareholder returns and stakeholder satisfaction.

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Introduction to the ROKC Method

  1. 1. Leadership built on the ROKC™ Introduction to the Return On Key Component™ Method
  2. 2. Who am I? • Alessandro Daliana • Expert at influencing outcomes, the use of power • 20+ years of worldwide leadership experience: • Chairman, CEO, and CFO • Advisor to investors, BOD, AB, C-level executives • Innovative companies operating across industries
  3. 3. Who Are You? • Investor, Fund, VC, PE • Board of Directors, Advisory Board • C-level Executive
  4. 4. What’s the ROKC™ Benefit? • Improved return on invested capital • Improved strategy formulation • Improved execution
  5. 5. What is the Key Component?
  6. 6. Definition The key component is the asset a business owns or controls that gives it a competitive advantage in the market in which it operates.
  7. 7. 3 Qualities 1. The business owns or controls the asset. 2. The asset provides a competitive advantage. 3. The competitive advantage is market specific.
  8. 8. Ownership or Control • Land, Machinery, Patents, Copyrights, Trademarks, Deeds,… are titles of property. • A license, lease, certificate,... give the right to use someone else’s property. Property is the basis of all legal systems.
  9. 9. Competitive Advantage • 2 Qualities: • How big is the advantage? • How long will it last?
  10. 10. Market Specific • A competitive advantage is market specific.
  11. 11. 3 Qualities of the Key Component 1. Ownership, or control 2. Competitive advantage 3. Market specificity
  12. 12. Having identified the key component and its competitive advantage maybe you can build a business.
  13. 13. 5 Key Steps to Success 1. A key component with a robust competitive advantage. 2. A process that employs the key component in fashioning a product or service. 3. A process that communicates the product or service benefits to the customer, who perceives them and ultimately buys the product or service. 4. Risks to the key component, its competitive advantage, and processes of production and consumption can be identified, managed and mitigated. 5. Enough value can be created by the points 1 - 4 to cover the (a) cost of capital, (b) return money to shareholders and (c) reinvest in the business’s future.
  14. 14. The Return On Key Component™ • Each process (production and consumption) must be determined & evaluated to maximize the ROKC™. • Every stakeholder should know what is the key component so that they can actively participate in maximizing the ROKC™. • Risks to the key component, its competitive advantage and processes must be identified, evaluated and mitigated with the objective of maximizing the ROKC™.
  15. 15. The Return On Key Component™ • Keeps the business • anchored in what is most valuable; the key component. • flexible enough to adapt to market changes.
  16. 16. The Return On Key Component™ method • maximizes shareholder value, and • stakeholder satisfaction
  17. 17. BUT...You'll have to hurry.
  18. 18. In time, … ! ! …the key component loses its competitive advantage!
  19. 19. To Stay in Business • identify - or acquire - a new key component, and • implement ROKC™ all over again.
  20. 20. ROKC™ Applications • Strategy Formulation • Business Planning • Operational & Organizational Alignment • Investment, Acquisition & Divesture Screening
  21. 21. To learn more How ROKC™ can help you grow your business.
  22. 22. Buy the book ROKC™! Leadership built on the Return On Key Component© Available at leading retailers
  23. 23. Read our Blog ! http://www.returnonkeycomponent.com/articles/
  24. 24. Contact Us ! http://www.returnonkeycomponent.com/contact-us/
  25. 25. Thank you for you attention Leadership built on the ROKC™© Return On Key Component™

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