#businessgetssocial© 2012 IBM Corporation
5.500   Partecipanti                       11k     Livecast viewer77   Giornalisti                          71         Ana...
The case studies from notable organizations such as TD Bank, Children’sHospital and Caterpillar were compelling.Some imple...
The case studies from notable organizations such as TD Bank, Children’sHospital and Caterpillar were compelling.Some imple...
It was actually one of the best events of its kind I’ve attended in years — andI’ve attended loads. IBM expanded the focus...
It was actually one of the best events of its kind I’ve attended in years — andI’ve attended loads. IBM expanded the focus...
I cambiamenti che stiamo vivendo  Come acquisto                                                  Come lavoro Interagendo c...
I cambiamenti che stiamo vivendo     Reperimento e            Crescita esponenziale dei       Ingresso dei social network ...
Limpatto sulle organizzazioni aziendali                    Dipendenti                   Clienti                Fornitori S...
Social                                                        Media                     Ricerca &                     Svil...
Social                                                                                        Media                       ...
Un nuovo modello per la trasformazione          “Social Enterprise Apps Redefine Collaboration”                           ...
Un nuovo modo di progettare i servizi IT                                      © 2012 IBM Corporation
La piattaforma IBM per il Social Business     REACH                             ENGAGE                                    ...
Una piattaforma basata su Open Standard Completa integrazione con i sistemi esistenti ➢   Per capitalizzare investimenti f...
La tecnologia non è la sola cosa importante LoB                                       IT                                  ...
La ricetta dei progetti di successo          LoB                             IT                                      © 201...
The Social Business Agenda                      A     Align Organizational Goals & Culture    Social Business             ...
© 2012 IBM Corporation
#businessgetssocial© 2012 IBM Corporation
La piattaforma IBM per il Social Business     REACH                             ENGAGE                                    ...
IBM ConnectionsProfiles                                       Home pageFind the people you need                       See ...
IBM ConnectionsNuova generazione della piattaforma social➢   La bacheca di News & Activity Stream consente di    visualizz...
IBM DocsStrumenti innovativi web 2.0 utilizzabili per creare, condividere e modificare inmodo collaborativo documenti, fog...
IBM Sametime                              Enhanced Voice & Video in Sametime                                   Corp       ...
Supportare i differenti modelli di utilizzo   “Nativi Digitali”          “Immigrati Digitali”   Social Network            ...
“Social enabled” eMail                         © 2012 IBM Corporation
IBM Lotus Notes Social EditionLa naturale evoluzione social dellemail➢   La inbox diventa il contenitore di tutti servizi ...
Un ampio portfolio di apps native IBM Lotus Notes      IBM Sametime         IBM Connections     IBM Symphony         Apple...
YouTube Videos:1. Social Business Integration with Connections http://youtu.be/4h60-pmqMIo2. Ad Hoc and Web Meeting http:/...
Le soluzioni IBM per il mondo mobileSocial                            Installable Mobile Applications                     ...
Anche la presenza web diventa social                                       © 2012 IBM Corporation
Exceptional Web Experience                                                      Social Communities                        ...
Exceptional Web Experience                      Intranet           Extranet                      Internet                 ...
IBM Customer Experience Suite   Portal +       Web Content   Web ExperienceCommunity Pages    Manager         Factory     ...
Flessibilità nei modelli di delivery                     Hybrid  Public Cloud                         Dedicated Cloud     ...
IBM SmartCloud for Social BusinessServizi di Email e Social collaboration progettati per le AziendeMassima sicurezza e liv...
ibmcloud.com/social
© 2012 IBM Corporation
© 2012 IBM Corporation
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
Eventi IBM Business Get Social - Italia
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Eventi IBM Business Get Social - Italia

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Presentazione utilizzata nel corso degli eventi IBM Business Get Social in Italia (Marzo 2012)

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Eventi IBM Business Get Social - Italia

  1. 1. #businessgetssocial© 2012 IBM Corporation
  2. 2. 5.500 Partecipanti 11k Livecast viewer77 Giornalisti 71 Analisti 38 Customer Stories281 Sessioni 14 k Tweets © 2012 IBM Corporation
  3. 3. The case studies from notable organizations such as TD Bank, Children’sHospital and Caterpillar were compelling.Some implementations were further along than others, but all of the speakersspoke enthusiastically about the promise of social that ignited their projectsand the subsequent benefits they are receiving. Carol Rozwell, VP Distinguished Analyst – Gartner http://blogs.gartner.com/carol_rozwell/2012/01/20/lotusphere-learnings/ © 2012 IBM Corporation
  4. 4. The case studies from notable organizations such as TD Bank, Children’sHospital and Caterpillar were compelling.Some implementations were further along than others, but all of the speakersspoke enthusiastically about the promise of social that ignited their projectsand the subsequent benefits they are receiving. Carol Rozwell, VP Distinguished Analyst – Gartner http://blogs.gartner.com/carol_rozwell/2012/01/20/lotusphere-learnings/ Dr Jeffery Burns of Childrens Hospital Boston provided the best example of the power of the social web that Ive heard: a community of experts scattered around the globe, with a method to provide real time collaboration for dealing with unique illnesses and a way to collect content for reuse by otherphysicians for learning new techniques for treating their patients. The real timecommunity links doctors and hospitals around the world and makes the "right" expertise available at the right place and time, virtually. The end result, saving childrens lives by sharing knowledge and skill through community.Michael Fauscette, Software Business Solutions Group Leader - IDChttp://www.mfauscette.com/software_technology_partn/2012/01/lotusphere-2012.html © 2012 IBM Corporation
  5. 5. It was actually one of the best events of its kind I’ve attended in years — andI’ve attended loads. IBM expanded the focus well beyond the “legacy” Lotusbrand. In fact, this was a social business event from start to finish, with IBMlinking its much broader social computing portfolio to business processimprovement and value creation. Michael Barnes, Vice President, Research Director – Forrester http://blogs.forrester.com/michael_barnes/12-02-01-ibm_lotusphere_2012_whats_in_a_name © 2012 IBM Corporation
  6. 6. It was actually one of the best events of its kind I’ve attended in years — andI’ve attended loads. IBM expanded the focus well beyond the “legacy” Lotusbrand. In fact, this was a social business event from start to finish, with IBMlinking its much broader social computing portfolio to business processimprovement and value creation. Michael Barnes, Vice President, Research Director – Forrester http://blogs.forrester.com/michael_barnes/12-02-01-ibm_lotusphere_2012_whats_in_a_nameExisting users of IBM Lotus software should be aggressive in their adoption of IBM’s enterprise social software, as Ovum believes it can be used to competitive advantage in a business world that is currently dominated by out-of-date, less capable offerings. Organizations that are considering alternatives to Microsoft’s collaboration stack should take a good look at IBM’s business social software, as it integrates well with Microsoft Office/SharePoint and offers empowering social analytics capabilities. Smaller businesses andinstitutions should consider IBM SmartCloud for Social Business as its pricing is competitive and its functionality is excellent.Richard Edwards, Principal Analyst - Ovumhttp://ovum.com/2012/01/25/ibm-links-social-mobile-and-cloud/ © 2012 IBM Corporation
  7. 7. I cambiamenti che stiamo vivendo Come acquisto Come lavoro Interagendo con altre Collaborando con altri persone, scambiando colleghi, dovunque mi feedback e trovi, in qualsiasi privilegiando un momento e da unarapporto diretto con le molteplicità di aziende di cui sono strumenti. cliente Come mi relaziono Restando in costante contatto con amici ed interlocutori, capitalizzando i loro suggerimenti, condividendo idee ed iniziative © 2012 IBM Corporation
  8. 8. I cambiamenti che stiamo vivendo Reperimento e Crescita esponenziale dei Ingresso dei social network condivisione istantanea Social Network e dei device all’interno nelle aziende delle informazioni mobili• 155 milioni di messaggi • Il 22% del tempo in cui si è • Il 37% dei lavoratori spediti via Twitter ogni collegati in rete viene americani ha portato in giorno passato sui social network azienda strumenti che • Le consegne di tablet e utilizzava in casa• Più di sette milioni di oggetti condivisi in smartphone hanno • Il 64% dei lavoratori della Facebook ogni settimana superato quelle dei PC GenY scarica almeno una volta alla settimana applicazioni senza autorizzazione © 2012 IBM Corporation
  9. 9. Limpatto sulle organizzazioni aziendali Dipendenti Clienti Fornitori Si organizzano in modo organico assumono un ruolo centrale nel diventano parte integrantein team e community che operano posizionamento dei brand sul della struttura aziendale, su attività in continua evoluzione mercato attivati a richiesta quando necessario Le organizzazioni social stanno capitalizzando le interazioni sociali, il feedback spontaneo e le competenze distribuite per creare valore ed ottenere un vantaggio competitivo © 2012 IBM Corporation
  10. 10. Social Media Ricerca & Sviluppo Marketing SocialInterno (Intranet) Organization Esterno (Internet) Risorse Vendite Umane © 2012 IBM Corporation
  11. 11. Social Media +20% +15% Miglioramento Aumento nellinnovazione di del fatturato * prodotti e servizi * Social Interno (Intranet) Organization Esterno (Internet) +30% -20% Rapidità nellindividuare Riduzione del ed utilizzare competenze time to market * ed esperienze interne ** Fonte: McKinsey “Business and Web 2.0 ” Novembre 2011 © 2012 IBM Corporation
  12. 12. Un nuovo modello per la trasformazione “Social Enterprise Apps Redefine Collaboration” November 30, 2011 © 2012 IBM Corporation
  13. 13. Un nuovo modo di progettare i servizi IT © 2012 IBM Corporation
  14. 14. La piattaforma IBM per il Social Business REACH ENGAGE DISCOVERSocial Networking Social Content Social Analytics Activate it. Analyze it. Capture it. Socialize it. Govern it. ACT Process Management & Governance OPEN STANDARD © 2012 IBM Corporation
  15. 15. Una piattaforma basata su Open Standard Completa integrazione con i sistemi esistenti ➢ Per capitalizzare investimenti fatti e risorse disponibili Massima flessibilità nelle innovative tecnologie ➢ Per velocizzarne limplementazione e il raggiungimento dei benefici di business Totale indipendenza da sistemi HW e SW ➢ Per garantire totale eterogeneità e libertà di scelta HTML5 ARIA SAML © 2012 IBM Corporation
  16. 16. La tecnologia non è la sola cosa importante LoB IT © 2012 IBM Corporation
  17. 17. La ricetta dei progetti di successo LoB IT © 2012 IBM Corporation
  18. 18. The Social Business Agenda A Align Organizational Goals & Culture Social Business G Gain Social Trust E Engage through Experiences N Network Your Business Processes D Design for Reputation & Risk Management A Analyze Your DataSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter,ISBN: 0132618311, Copyright © 2011, IBM Press © 2012 IBM Corporation
  19. 19. © 2012 IBM Corporation
  20. 20. #businessgetssocial© 2012 IBM Corporation
  21. 21. La piattaforma IBM per il Social Business REACH ENGAGE DISCOVERSocial Networking Social Content Social Analytics Activate it. Analyze it. Capture it. Socialize it. Govern it. ACT Process Management & Governance OPEN STANDARD © 2012 IBM Corporation
  22. 22. IBM ConnectionsProfiles Home pageFind the people you need See whats happening across your social networkCommunitiesWork with people who share Social Analyticscommon roles and expertise Discover who and what you don’t know via recommendationsFilesPost, share, and discover documents, Micro-bloggingpresentations, images, and more Reach out for help your social networkWikisCreate web content together Bookmarks Save, share, and discover bookmarksActivitiesOrganize your work and tap your Blogsprofessional network Present your own ideas, and learn from othersForums Ideation BlogsExchange ideas with, and benefit from Create ideas and leverage the crowd tothe expertise of others develop themMedia Gallery Document LibrariesAdd sizzle by sharing rich media like Photos Securely manage and collaborate onand Videos business documents © 2012 IBM Corporation
  23. 23. IBM ConnectionsNuova generazione della piattaforma social➢ La bacheca di News & Activity Stream consente di visualizzare ed interagire con informazioni e dati di altre applicazioniLeMail diventa social➢ Uno speciale plugin che consente di integrare lo strato di email e calendario direttamente nel social network (supporta IBM Domino e MS Exchange)Evoluzione degli strumenti analitici➢ Monitoring in tempo reale dello stato del social network, delle attività e del grado di adozione realizzato integrando sofisticate tecnologie Cognos. © 2012 IBM Corporation
  24. 24. IBM DocsStrumenti innovativi web 2.0 utilizzabili per creare, condividere e modificare inmodo collaborativo documenti, fogli elettronici, presentazioni. Molto più di semplici editor via web ✔ Estendono le funzionalità di social file sharing di IBM ✔ Multi-user editing in real time ✔ Notifica della presenza dei vari autori ✔ Sezioni definibili ed assegnabili ✔ Commenti e discussioni ✔ Gestione dei task e dei to-do ✔ Gestione delle revisioni multiple ✔ Sistema automatico di notifiche Progettato per supportare sia il modello SmartCloud che implementazioni private allinterno di una intranet aziendale. © 2012 IBM Corporation
  25. 25. IBM Sametime Enhanced Voice & Video in Sametime Corp DMZ Media Mgr Public Net Net Home/Partner Net Sametime NAT TURN Server Router Bandwidth Management,Browser-based AV Meetings Firewall & NAT Traversal SUT & SUT Lite Future ● High quality, low bandwidth video ● Mobile audio & video ● Standards-based H.264 SVC ● Enhanced browser-based video © 2012 IBM Corporation
  26. 26. Supportare i differenti modelli di utilizzo “Nativi Digitali” “Immigrati Digitali” Social Network eMail © 2012 IBM Corporation
  27. 27. “Social enabled” eMail © 2012 IBM Corporation
  28. 28. IBM Lotus Notes Social EditionLa naturale evoluzione social dellemail➢ La inbox diventa il contenitore di tutti servizi collaborativi e di social networking➢ Lo standard OpenSocial permette di integrare nel client Notes un ricco set di “gadget” prodotti da IBM e da terze parti➢ Le funzionalità di “Embedded Experiences” consentono di contestualizzare istantaneamente le singole funzionalità collaborative in completa integrazione tra prodotti e servizi differenti © 2012 IBM Corporation
  29. 29. Un ampio portfolio di apps native IBM Lotus Notes IBM Sametime IBM Connections IBM Symphony Apple® iOS Android™ Blackberry® Windows® Phone © 2012 IBM Corporation
  30. 30. YouTube Videos:1. Social Business Integration with Connections http://youtu.be/4h60-pmqMIo2. Ad Hoc and Web Meeting http://youtu.be/X4pMNmpPofU3. SUT Lite http://youtu.be/yNxozljyOJk © 2012 IBM Corporation
  31. 31. Le soluzioni IBM per il mondo mobileSocial Installable Mobile Applications Mobile Web Mobile SitesBusiness ApplicationsApplications Mail Calendar UC Meetings Social Custom XPages, Portlets, Multiple Applications Apps Mail, Calendar, Content Mgmt Contacts,  Security Chat...  Personalization  CustomizationDeveloper Domino Designer, Web Experience Factory, Rational, WorklightTools Social Business Toolkit, Mobile Technology PreviewDevice Connectivity, Management, Security BlackBerry EnterpriseManagement IBM Lotus Notes Traveler, IBM Lotus Mobile Connect, IBM Tivoli MDM, partners ServerDevice Android Apple Windows Phone BlackBerryPlatforms © 2012 IBM Corporation
  32. 32. Anche la presenza web diventa social © 2012 IBM Corporation
  33. 33. Exceptional Web Experience Social Communities Mobile Analytics Employees Customers Rich Content PartnersScalability © 2012 IBM Corporation
  34. 34. Exceptional Web Experience Intranet Extranet Internet © 2012 IBM Corporation
  35. 35. IBM Customer Experience Suite Portal + Web Content Web ExperienceCommunity Pages Manager Factory © 2012 IBM Corporation
  36. 36. Flessibilità nei modelli di delivery Hybrid Public Cloud Dedicated Cloud On Premises © 2012 IBM Corporation
  37. 37. IBM SmartCloud for Social BusinessServizi di Email e Social collaboration progettati per le AziendeMassima sicurezza e livelli di integrazioneAmpia gamma di opzioni client: mobile, browser, tablet, rich client People Communities Activities Files Meetings Events Chat eMail Survey Forms © 2012 IBM Corporation
  38. 38. ibmcloud.com/social
  39. 39. © 2012 IBM Corporation
  40. 40. © 2012 IBM Corporation

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