The Mobile Marketing Revolution

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A cell phone is the shortest distance between you and your audience. In the age of interactive marketing, do you know enough to take your business into the new age of advertising?

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The Mobile Marketing Revolution

  1. 1. ALESCO’S MOBILE MARKETING PROGRAM ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  2. 2. WHAT IS MOBILE MARKETING? ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531 YOUR AUDIENCE
  3. 3. WHY MOBILE MARKETING? ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  4. 4. •AN AVERAGE AMERICAN CHECKS THEIR PHONE 32 TIMES A DAY •IT’S INTERACTIVE •CELL PHONES ARE WITHIN ARMS REACH 80% OF THE DAY •IT’S IMMEDIATE • MOST TEXT MESSAGES ARE READ WITHIN 4 MINUTES •IT REACHES PLACES NO OTHER MEDIA REACHES •IT’S THE FIRST AND LAST THING PEOPLE CHECK EACH DAY ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  5. 5. SO HOW DOES ALL THAT TRANSLATE INTO NUMBERS? ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  6. 6. HUMAN RACE ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  7. 7. HUMAN RACE ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531 SOURCE: CNET
  8. 8. 1.2 BILLION TV HOUSEHOLDS 670 MILLION PC USERS 2 BILLION MOBILE SUBSCRIBERS ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531 MOBILE IS THE #1 MUST-HAVE ELECTRONIC IN THE U.S.
  9. 9. EVERYONE IS DOING IT! 13-17 18-24 25-34 35-44 45-54 55-64 65+ TOTAL MOBILE SUBSCRIBERS BROKEN OUT BY AGE I’M DOING IT! I’M DOING IT TOO! ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  10. 10. ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531 OPEN RATE RESPONSE RATE EMAIL MARKETING 10% 3% MOBILE MARKETING 95% DIRECT MAIL MARKETING 19.5% 3.42% 18% MOBILE MARKETING = GREATER ROI
  11. 11. CAN MOBILE MARKETING DRIVE RESULTS FOR MY COMPANY? ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  12. 12. MOBILE MARKETING CAN BE TAILORED TO FIT THE NEEDS OF ANY INDUSTRY ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  13. 13. EXAMPLE: REAL ESTATE ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  14. 14. ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531 MOBILE MARKETING ELEMENTS • TEXT FOR PROPERTY INFO AND PRICING • CONNECT WITH AGENT • LINK TO WEBSITE WITH MORE DETAILS • WEB2MOBILE MAPS • AUTO LEAD GENERATION • OPT IN FOR FUTURE ALERTS • SAVE AND SHARE INFORMATION • CAPTURE INFORMATION FOR FUTURE MARKETING PURPOSES AGENT BENEFITS • SAVE MONEY ON PRINTED MATERIAL • INCREASE RESPONSE RATE • GROW REFERRALS/LOYALTY
  15. 15. WHAT ELSE CAN MOBILE DO? ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  16. 16. YOU CAN ALSO… • EXECUTE SWEEPSTAKES • DRIVE WEB AND IN-STORE TRAFFIC • DELIVER PRODUCT INFORMATION • CAPTURE SURVEY DATA • RECEIVE MEASURABLE RESULTS • SEND MOBILE COUPONS • CREATE LOYALTY PROGRAMS • CREATE CUSTOM LANDING PAGES ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531 • ANNOUNCE PROMOTIONS • ACTIVATE RELATIONSHIPS WITH VENUE GOERS • FORWARD APPOINTMENT REMINDERS • CAPTURE, CONFIRM CONSUMER DATA • PICTURE AND VIDEO MESSAGING • DESIGN CUSTOM FACEBOOK WIDGETS
  17. 17. THE PROOF IS IN THE BOTTOM LINE ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  18. 18. ALESCO CLIENT CASE STUDY: Client: Case Study: Consumer Electronics Retailer Average shopping visit: once every 6 months Average transaction: $70 Average mobile response rate: 38% Improved shopping frequency to: every 3 weeks Increased average annual revenue 860% Case Study 1 : Mobile Increases Shopping Frequency ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  19. 19. ALESCO CLIENT CASE STUDY: Client: Specialty Retailer selling high end products Average Transaction: $297 Mobile Marketing Strategy: Built a mobile club via email invitations and in-store signage and offered free t-shirt for sign-up by showing text in-store Average transaction of a mobile club member: $501 The mobile customer is 69% more valuable! Case Study 2 : Mobile Attracts Your Best Customers ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  20. 20. HOW DOES IT WORK? ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  21. 21. ALESCO’S MOBILE MARKETING PROGRAM ENABLES CLIENTS TO SET UP AND TRACK CAMPAIGNS IN JUST THREE STEPS ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  22. 22. 1. COLLECT CONTACTS Collect contacts by incorporating incentive offers into your current in-store, direct mail and email marketing campaigns. Once the recipient responds with a text, our system automatically captures their information and populates the database. ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  23. 23. 2. DESIGN YOUR CAMPAIGN Once the contacts are collected, the next step is to design a marketing campaign; our program makes this step easy and fun. •Web based interface allows for online and cell phone account access, 24/7 •Intuitive user management page makes it quick and easy to set up, send out and track •Our unique system has the capability to automatically sync mobile marketing with social media and email messaging for maximum reach ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  24. 24. 3. SEND AND TRACK RESULTS •Set up an automatic date and time launch for each campaign •Select where you would like your message delivered: mobile device, email, social media, website, digital signage •Built in reporting allows for real time data tracking ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  25. 25. READY TO FIND OUT HOW MOBILE MARKETING CAN INCREASE YOUR BUSINESS FOR ONLY $80 ?* *Rate does not include $50 account set up fee. ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531
  26. 26. CONTACT US FOR A FREE PRESENTATION T. 800.701.6531 l www.ALESCODATA.com ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531

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