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Exploiting the Brain for Fun & Profit #wcpdx 2016

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Exploiting the Brain for Fun & Profit #wcpdx 2016

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Sure, you could improve yourself or promote your project the normal way, with hard work and years of slow, incremental progress. Or you could use the brain's built-in cheat codes and hack your way to success. Plagued by a raft of bugs and unwanted features, use these to your advantage to teach, learn and persuade. Tour of some of the most amusing bugs and exploits as we interface with our brains.

Sure, you could improve yourself or promote your project the normal way, with hard work and years of slow, incremental progress. Or you could use the brain's built-in cheat codes and hack your way to success. Plagued by a raft of bugs and unwanted features, use these to your advantage to teach, learn and persuade. Tour of some of the most amusing bugs and exploits as we interface with our brains.

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Exploiting the Brain for Fun & Profit #wcpdx 2016

  1. 1. Alena Holligan
 @sketchings
 sketchings.com PHP Teacher at Treehouse
 PHP Users Group Leader
 Women Who Code Leader
  2. 2. EXPLOITING THE BRAIN for Fun and Profit
  3. 3. YOUR MOST IMPORTANT TOOL Learning Perception Memory Sleep Exercise Infotention
  4. 4. EVERYONE WITH A BRAIN STAND UP
  5. 5. RUN IN PLACE “AWAKE AND ALERT”
  6. 6. PUNCHES “I LISTEN, PAYING ATTENTION, FOLLOW THROUGH”
  7. 7. READ ALOUD enthusiastic motivational fascinating enjoyable fun humorous useful beneficial simple profitable valuable easy
  8. 8. REARRANGE SENTENCE talk this beneficial is fascinating
  9. 9. TWO TRUTHS Everyone is the same Everyone is different
  10. 10. PRIMING
  11. 11. ELDERLY PRIMING Words: Old, Gray, Florida Significantly longer to walk to the elevator Done on psychology students Did the priming influence you? NO Why? Make things up We don’t say “I don’t know”
  12. 12. THE BRAIN MAKES THINGS UP
  13. 13. WE DON’T EVEN REALIZE IT
  14. 14. I’M ALWAYS RIGHT. 
 I REMEMBER THINGS WRONG.
  15. 15. MEMORY
  16. 16. SLEEP
  17. 17. Who gets 10 hours of sleep? 70% <8 hours 40% <7 hours
  18. 18. SLEEP EXPERIMENT 5 days mimicked Alzheimer's hallucinations and paranoia 30% loss in cognitive ability after 1 night chronic sleep deprivation is like 2 nights sleep factor to obesity feel hungry get cravings longer to feel full
  19. 19. DIDN’T FEEL IMPAIRED
  20. 20. SOME PEOPLE NEED LESS insomniac gene
  21. 21. PROBABLY NOT YOU!
  22. 22. NAPS IMPROVE PERFORMANCE 26 min nap = 34% improvement ~ army
  23. 23. morning lark (1/10) night owl (2/10) play to your strengths WHEN ARE YOU STRONGEST
  24. 24. HOW DO WE LEARN
  25. 25. FORGETTING STUFF IS A FEATURE NOT A BUG
  26. 26. ELABORATE MEANINGFUL CONTEXT
  27. 27. SPACED REPETITION
  28. 28. Increased knowledge and retention Timing is key Information decay computers can help The Mnemosyne Project
  29. 29. EXERCISE
  30. 30. WHY EXERCISE improves blood flows clears waste improves performance actually makes brain bigger Exercise for 75 minutes to maximize mortality reduction per minute 20%
  31. 31. Walking Desks Walking Meetings Boeing Mayo Clinic
  32. 32. INFOTENTION Managing Information Overload
  33. 33. new languages new technologies new approaches books articles blogs podcasts twitter conferences BOMBARDED WITH INFORMATION OVERLOAD
  34. 34. HOW DO WE KEEP UP
  35. 35. ATTENTION IS PRECIOUS
  36. 36. BE SELECTIVE
  37. 37. INFORMATION DIET SELECTIVE IGNORANCE
  38. 38. PICK SOMETHING
 YOU CARE ABOUT SKIM THE REST
  39. 39. USE YOUR FRIENDS
  40. 40. PRUNE AGGRESSIVELY if you’re not reading it, delete it
  41. 41. UTILIZE WHITE SPACE Read or Listen Commuting, Working Out, Waiting
  42. 42. TURN OF THE TV
  43. 43. Average = 151 hours of TV a month Two hundred billion hours annually (US) 2,000 wikipedias a year 100 million hours a weekend watching ads
  44. 44. TURN OFF FACEBOOK
  45. 45. DISTRACTIONS
  46. 46. WE CAN’T MULTI-TASK
  47. 47. CONTINUOUS PARTIAL ATTENTION
  48. 48. INTERRUPTIONS KILL FLOW
  49. 49. EMAIL IS LIKE GAMBLING variable reinforcement
  50. 50. WHAT CAN YOU DO?
  51. 51. TURN OFF INTERRUPTIONS
  52. 52. INBOX ZERO
  53. 53. GETTING THINGS DONE (GTD)
  54. 54. POMODORO TECHNIQUE
 (AGILE)
  55. 55. pick a task timed work break repeat after 4 iterations longer break = REWARD
  56. 56. EXTERNAL BRAIN
  57. 57. WE FORGET
  58. 58. COMPUTERS DON’T
  59. 59. PAPER DOESN’T EITHER
  60. 60. CAPTURE IDEAS TO GENERATE MORE IDEAS No you won’t remember it later
  61. 61. WIKI IS A GREAT TOOL FOR TEAMS
  62. 62. FINAL THOUGHTS
  63. 63. -Ralph Keeney, Duke University America’s top killer isn’t cancer or heart disease, nor is it smoking or obesity. It’s our inability to make smart choices and overcome our own self-destructive behaviors.
  64. 64. CHOOSE ONE SMALL STEP TODAY
  65. 65. RESOURCES
  66. 66. BOOKS Predictably Irrational A Whole New Mind Getting Things Done Your Brain: The Missing Manual Pragmatic Thinking and Learning Brain Rules Mind Hacks Sway Nudge Drive
  67. 67. WEBSITES brainrules.net lifehacker.com 43folders.com/izero mindhacks.com
  68. 68. Alena Holligan
 @sketchings
 sketchings.com PHP Teacher at Treehouse
 PHP Users Group Leader
 Women Who Code Leader

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