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Medwio analyse ukraine_medical_tourism_2013

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Medical Tourism in Ukraine, 2013

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Medwio analyse ukraine_medical_tourism_2013

  1. 1. MEDICAL TOURISM IN UKRAINE 2013
  2. 2. Ukraine The biggest country in a East Europe Area 160,000 + 603.700 Sq.m. Cancer patients per year 1 Hour = 20 new cases of the disease Population 45,559,058 people
  3. 3. Kazakhstan Kazakhstan is the largest country after Russia Area 50,000 + Cancer patients per year 1 Month = 20 new cases of the disease 2.724.902 Sq.m. Population 17,010,600 people
  4. 4. Ukraine Statistics by Region Kiev Lviv Kharkiv Dnepropetrovsk Zaporozhye Donetsk Odessa Simferopol
  5. 5. TOP-5 direction • Oncology • Neurosurgery • Cardio surgery • Orthopedic • Plastic surgery, Stomatology, Esthetic surgery, Check up, Ophthalmology
  6. 6. Types and medical tourism destinations in Ukraine  Domestic  Incoming  Outgoing  Medicinal  Wellness  Diagnostic  Combined (rest + treatment)
  7. 7. Domestic Tourism 1 526 625 +7% per year 1 455 316 1 350 774 1 426 753 2007 2010 1 012 261 2000 2004 2012
  8. 8. Incoming Medical Tourism Geography: Peripherals - center For example: surgical treatment of vascular disease& heart "Kyiv City Heart Center“ Cancer treatment of closed-cycle "LISSOD") KIEV
  9. 9. Incoming Tourism 24 197 245 +2% per year 13 422 320 2000 15 487 571 2004 17 334 653 16 867 164 2007 2010 2012
  10. 10. Incoming Medical tourism • Stem cell treatment • Reproductive technology • Stomatology • Plastic surgery • Rehabilitation • CyberKnife
  11. 11. Domestic & Incoming HEALTH Tourism Resorts (Sanatoriums) of different regions of Ukraine have natural conditions &infrastructure for health programs 58+ resorts 400+ sanatoriums 600000+ tourists/year
  12. 12. Outgoing Tourism 22 051 460 23 122 157 21 203 327 +4% 15 629 213 6 430 940 2000 2004 2007 2010 2012
  13. 13. Structure of Outgoing stream According to Forbes 2012
  14. 14. Structure of Outgoing Medical tourism According to Forbes 2012
  15. 15. Structure of Outgoing Medical tourism Germany One of the most popular destinations. Specialty: oncology, cardiology and cardiac surgery, pediatrics, elective surgery, diagnostics, hematology, neurosurgery, traumatology and orthopedics, childbirth, gynecology, urology, rehabilitation, neurology, check-up
  16. 16. Structure of Outgoing Medical tourism Israel Costs for services more affordable than in Germany, and the level of the same medicine. Specialty: oncology, pediatrics, hematology, diagnostics, labor, dermatology, cardiology and cardiovascular surgery, orthopedics and traumatology, gynecology, urology, neurology, check-up
  17. 17. Structure of Outgoing Medical tourism Hungary Best direction for rehabilitation Specialty: rehabilitation, treatment of gynecological, dermatological, pulmonary problems of the musculoskeletal system.
  18. 18. Structure of Outgoing Medical tourism USA Leading medicine. The highest standards. The cost of health care is one of the highest in the world. Specialty: All areas of medicine. There are difficulty in receive Visa and organization trip.
  19. 19. Structure of Outgoing Medical tourism Thailand One of the cheapest cost of medical services the Asian direction. Pioneer of medical tourism. Specialty: all areas of medicine, elective surgery, including changing sexual gender of the person, checkup
  20. 20. Structure of Outgoing Medical tourism Turkey One of the most perspective directions. Prices are significantly lower than the European. International high standards of treatment. Specialty: Oncology, Cyberknife treatment, neurosurgery, traumatology and orthopedics, transplantation, spa treatment. ! Convenient geographical location and absence visa barrier with Ukraine
  21. 21. Structure of Outgoing Medical tourism Malaysia Perspective direction LUX segment. One of the best countries in terms of medicine as a Global scale. Specialty: Diagnosis, treatment of oncological diseases, neurosurgery, cardiology. + visa-free country – long flight According to Forbes 2012
  22. 22. Structure of Outgoing Medical tourism South Korea Perspective direction. Specialty: Cancer treatment, neurosurgery, oriental medicine, plastic surgery, minimally invasive surgery, check-up.
  23. 23. Pluses development of medical tourism in Ukraine Support from the European International investments Strategic location Adaptation of the international community
  24. 24. Minuses development of medical tourism in Ukraine High competition Significant investments Economic and political instability Corruption and bureaucracy Shortage of qualified personnel
  25. 25. You know Adult human body by 80% of water This is very similar to the Business model in medical tourism market in Ukraine
  26. 26. 20% - smart patients 80% floating patients
  27. 27. Keywords which uses future patient Floating patient Smart patient blood cancer 29 242 blood tests for cancer 2 704 cancer treatment 161 457 brain-cancer 31 212 cyber-knife 9 853 liver cancer 27 696 cardiac surgery 22 209 shunting of vessels 3 053 *wordstat yandex,month
  28. 28. How to behaves patient in the Internet space ?
  29. 29. WHAT is really IMPORTANT? The specific disease diagnosis Clinic Doctor СV Real feedback-reviews
  30. 30. Floating patients : +45 years Concrete problem, Diagnosis DOCTOR (the country of residence) PATIENT Facilitators, insurance companies Foreign Doctor Foreign clinic
  31. 31. «SMART» patients : 20-40 years Concrete problem, Diagnosis DOCTOR (the country of residence) PATIENT Online resources, platforms, reviews ... Collects information, compares, orders council Facilitators Foreign Doctor Foreign clinic
  32. 32. Where there are patients? Alcoves, segments
  33. 33. Language (native Russian Ukrainian (Including online) The ability of content to Answer the question of the Patient Speed of processing with Contact (Fishing When there is Problem) break down the barriers
  34. 34. Dawn of visualization:
  35. 35. Complex BUT an individual approach Classic + visual content Social WEB-TV mini projects Internet advertising (technically correct) Print, Digital Medical conferences for doctors and other professional events Representation, Virtual Office The agent network
  36. 36. MEDWIO uses all promotional tools Thinks like your customer

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