European Digital Business Culture Online #bigitalBusiness #P2T2

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http://businessculture.org Digital Business Culture online- preliminary results from Passport to Trade 2.0 project on Business Culture in 31 European countries.

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European Digital Business Culture Online #bigitalBusiness #P2T2

  1. 1. Digital Business Centre @DBCentreSalford #digitalbusiness @AleksejHeinze #P2T2
  2. 2. This project has been funded with support from the European Commission. This publicationreflects the views only of the author, and the Commission cannot be held responsible for anyuse which may be made of the information contained therein.
  3. 3. How do 31 Europeancountries use social media forbusiness?
  4. 4. Source: Joebloggsyhttp://en.wikipedia.org/wiki/File:Europe_with_flags.png
  5. 5. World without country borders? Source: internet-map.net
  6. 6. We are now defined by website platform borders Source: internet-map.net
  7. 7. Which countries are on twitter and when? Source: http://tweetping.net
  8. 8. Which countries are on twitter in Europe now? Source: http://tweetping.net
  9. 9. What are people actually thinking? Source: Passport To Trade 2.0 Focus groups
  10. 10. What are people actually thinking? Source: Passport To Trade 2.0 Focus groups
  11. 11. Online survey of 31 European countries Most popular social networks amongst Enterprises (SMEs)
  12. 12. What are the country specific social networks? Base: 245 responses
  13. 13. Why does your company use social media?
  14. 14. Does your company have a social media policy?
  15. 15. Survey of 31 European countries Most popular social networks among students
  16. 16. What are the most popular networks? Base: 1347 responses
  17. 17. Cultural differences – no difference?“I think they are not so important when using social media because social media is simply a way to exchange information” Student respondent
  18. 18. Cultural differences – no difference?“socialmedia and communicating with people abroad makes you realize that there are more common things across different countries than you expected.” Source: comedy_nose
  19. 19. @PaulDavidMadden: I think this image pretty much sums up the internet for me :) Source: https://twitter.com/PaulDavidMadden/status/306352870377279489 photostream Source: The U.S. National Archives
  20. 20. businessculture.org

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