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How do you provide the most value when researching a project that's tight on time and resource?
UX is now common practice amongst companies who understand that providing a great user experience is vital to success. Yet due to other priorities within the business, the scope for UX research is often very narrow. However, there’s still plenty you can do to get quick, valuable insights without major impact on resource. This is particularly relevant when working with fast-moving agile teams.
According to Nielsen Norman Group, the long standing gurus of all things UX :
“Discount usability often gives better results than deluxe usability because its methods drive an emphasis on early and rapid iteration with frequent usability input.”