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Quick and dirty UX a.k.a Big results from small efforts: using discount usability for valuable UX insights

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How do you provide the most value when researching a project that's tight on time and resource?

UX is now common practice amongst companies who understand that providing a great user experience is vital to success. Yet due to other priorities within the business, the scope for UX research is often very narrow. However, there’s still plenty you can do to get quick, valuable insights without major impact on resource. This is particularly relevant when working with fast-moving agile teams.

According to Nielsen Norman Group, the long standing gurus of all things UX :
“Discount usability often gives better results than deluxe usability because its methods drive an emphasis on early and rapid iteration with frequent usability input.”

Published in: Design
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Quick and dirty UX a.k.a Big results from small efforts: using discount usability for valuable UX insights

  1. 1. Quick and dirty UX @AleksWruk
  2. 2. Me, myself and I @AleksWruk ● Tech, yoga and everything else ● Blockers to UX research
  3. 3. Discount UX makes you lean @AleksWruk ● Agile/lean approach ● Move as fast as teams ● Homer’s car
  4. 4. Unstuck your mind @AleksWruk ● Designing for you ● Multiply your ideas
  5. 5. Guerrilla is the way to go @AleksWruk ● Get out of the office ● Go where your audience is
  6. 6. Do your prep @AleksWruk ● Recording device ● Prototype ● Rewards
  7. 7. Paper power to the people @AleksWruk ● More complexity ⇎ better results ● Screengrabs and printouts ● Sentence testing
  8. 8. Do your minimum @AleksWruk ● Usabilityhub.com ● Test with your peers
  9. 9. Just do it @AleksWruk ● Get others perspective ● Get out where your audience is ● Work smarter not more
  10. 10. Questions? @AleksWruk

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