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Google Street View Trusted The Next Step virtual tour

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Most efficient form of online promotion for your business.

Street View Trusted (former Google Business Photos) is fully integrated with other Google services – browser, Google Maps and Google+.
Improve your visibility!

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Google Street View Trusted The Next Step virtual tour

  1. 1. GOOGLE STREET VIEW TRUSTED Virtual tour
  2. 2. Most efficient form of online promotion for your business Low cost – great effects Extend your reach STREET VIEW TRUSTED Virtual tour Street View Trusted (former Google Business Photos) is fully integrated with other Google services – browser, Google Maps and Google+ Improve your visibility
  3. 3. Google Street View Trusted Google Street View Trusted (virtual tour) – new Google service using the same photography technique used in Google Street View in order to offer 360˚ interactive panoramas inside businesses.
  4. 4. Google Street View Trusted Once the virtual tour is published by Google, the link to the tour is displayed directly on the search results page, on Google Maps, Google+ local page and even on your website or Facebook page of your business. Interactive panoramas are a excellent form of introducing customers to your business by showing indoors and using dynamic presentations. 360˚ interactive panoramas transformed into a virtual tour gives an illusion of being inside the business. Thanks to it, your customers can see and explore your place. A user visiting a business published virtual tour can navigate inside the business in the same way a user of Google Street View can navigate roads, streets and highways. The Virtual Tour seen by potential customers means more guests at your restaurant, shop, servicing station or hotel. This solution will make your business considered as more trustworthy and by extension – it means more customers and earnings.
  5. 5. Extended visibility Invite your customers to your place by showing them photos of your spot on Google Street View, Google browser and Google Maps.
  6. 6. Extended visibility GOOGLE BROWSER Your Google business listing is your company’s most visible asset. Improve your presence with Street View content. SHOWCASE - CHECK THE VIRTUAL TOUR
  7. 7. Extended visibility GOOGLE BROWSER Better positiong and a attractive presentation of your business on the Google search results page: 1. The Google My Business data will show up on the search results page on a high and highlited position. 2. Your company’s business card will present photos of your spot, which are part of our service. 3. Google My Business presents current localisation of your business at Google Maps. 4. The „See Inside” hyperlink will invite potential customers to see panoramas and take a virtual tour. ACCESS TO YOUR SPOT’S INDOORS DIRECTLY FROM THE GOOGLE BROWSER BY CLICKING „SEE INSIDE” 2 1 3 4
  8. 8. Extended visibility GOOGLE MAPS SHOWCASE - CHECK THE VIRTUAL TOUR Show the best side of your place! If potential customers are searching for your business by Google, you will make a great first impression by showing them your spot.
  9. 9. Extended visibility GOOGLE MAPS Besides good positioning on the search results page, Google My Business data is also available on Google 1. High quality photos 2. „Directions” button – GPS navigation at your customer’s smartphone will show them the way to your business 3. „See inside” hyperlink forwarding to the virtual tour 4. Hyperlink to Google Street View 5. Hyperlink to high quality photos presenting the best sides of your place 6. Localisation marker on Google Maps. ACCESS TO YOUR SPOT’S INDOORS DIRECTLY FROM GOOGLE MAPS BY CLICKING „SEE INSIDE” 543 2 6
  10. 10. Extended visibility YOUR HOMEPAGE You can implement Google Street View Trusted virtual tour into your homepage and decide from where your customer would start the „walk”. We provide you a code for setting the virtual tour directly on your company’s www.
  11. 11. Extended visibility CONNECTION WITH STREET VIEW If your street is available on Street View, we can attach a virtual tour of your place to this service. Thanks to this solution your customers could come around to your spot while virtually sightseeing.
  12. 12. Extended visibility ON ANY COMPUTER, SMARTPHONE OR TABLET Thanks to Street View Trusted virtual tour you can get maximum visibility on notebooks, tablets or smartphones – and your advertising will be efficient. You can also get a large amount of new customers, who would fing your place by using GPS on their phones, seeking for a restaurant, shop, servicing station or hotel.
  13. 13. Get consumer’s trust Choosing the right restaurant, cafe or hotel is often a complicated decision. Build consumer trust in your business with a high–quality, third–party–produced virtual tour that lets people experience your location before they arrive. These immersive, virtual experiences inspire greater confidence among prospective guests and patrons.
  14. 14. Get consumer’s trust VIRTUAL TOURS HELP DOUBLE INTEREST IN BUSINESS LISTINGS Those who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there. And among 18- 34 year-olds in particular, prospects are 130% more likely to book based on a tour.
  15. 15. Get consumer’s trust TWO OUT OF THREE PEOPLE WANT MORE VIRTUAL TOURS Among people surveyed, 67% want more business listings to have virtual tours. Of the remainder, 26% were indifferent, and 7% stated that more virtual tours were unnecessary.
  16. 16. Get consumer’s trust GOOGLE IS #1 FOR LOCAL SEARCH When searching for restaurants and hotels online, 62% of people use Google.
  17. 17. Get consumer’s trust STUDY DETAILS Quantitative market research was conducted in July 2015 by an independent market research firm to understand the impact of virtual tours on increasing consumers’ interest in local businesses (specifically in booking a reservation at a hotel or restaurant). An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device). A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015. Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version). Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed: 1 hotel listing + 1 restaurant listing; and 1 listing with a virtual tour + 1 listing without a virtual tour. Note: Presentation of alternate listings were randomized evenly and consistently throughout field. After viewing each listing, respondents were instructed to rate their interest in booking a reservation. Ratings for alternate listings (with a tour versus without) were aggregated to understand impact of virtual tours on interest in the featured business.
  18. 18. Get consumer’s trust STATISTICS 97% of searches in Poland are done by Google browser 81% of customers seeking for local services, products or businesses start or finish searches on Google Maps browser. 62% of users pays more attention to the search results with photos 84% of those users choose the servicing station/company after analysing the photos 68% of smartphones owners have Google Maps app installed. Today, this is themost popular app in the world. 1,177,000,000 – this is an approximate amount of Google browser users 181,132,000,000 – this is approximate amount of queries per month on Google browser Statistics from 2013
  19. 19. The benefits of having Google Street View Trusted
  20. 20. benefits Your business will be visually highlighted on Google thanks to Google My Business data presented on search results page, Google Maps and Google+ local page. With Google Street View, your customers can walk around, explore, and interact with your business like never before. You don’t have to set a hompage for every localisation of your You can easily set the virtual tour on homepage or on your Facebook page thanks to the HTML code. But you don’t have to own a www to benefit from Google Street View Trusted service. Additional promotion od your business thanks to high quality The tours are professionally produced and you get a selection of point of interest photos – which you can use however you want. The tours are hosted free of charge on Google’s servers and there are no ongoing costs. Photos and panoramas can be also showed on your Google+ local page or in your social media channels&profiles.
  21. 21. benefits Access for your company’s photos directly from Google Potential clients can visit your place from the search results page thanks to Google My Business data with photos and hyperlink to the virtual tour. Extended visibility – everyone can visit you you easily Every user from every country can see your place and decide, if it is worth checking. Virtual tour on your www and FB pageFacebook-u Extend your reach by publishing virtual tour on Facebook or your company’s homepage. Great visibility on Google Maps Virtual tour will be published on Google Maps and connected with Google Street View at your current address
  22. 22. Our case studies
  23. 23. Case studies Our Street View Trusted projects - examples: SieJe – health-food products deli (large shop) TAKE A VIRTUAL TOUR SieJe – health-food products deli (small shop) TAKE A VIRTUAL TOUR
  24. 24. Our Street View Trusted projects - examples: iVelo – bike shopKolarski.eu – bike shop Case studies TAKE A VIRTUAL TOUR TAKE A VIRTUAL TOUR
  25. 25. Afro Styl – hairdresser’s saloon Case studies Our Street View Trusted projects - examples: TAKE A VIRTUAL TOUR
  26. 26. Request a photo shoot Trusted photographers and agencies are certified by Google. Contact with us!
  27. 27. Request a photo shoot Trusted photographer certified by Google All Trusted photographers and agencies meet strict quality and quantity requirements to be certified under — and remain in — the Trusted program. Trusted photographer is a member of Google Street View | Trusted Rekomendowany Fotograf Google uczestniczy w programie Google Street View | Trusted program. This authorized photographer has the permission to publish virtual tours on Google Maps and can cooperate with every company. THE NEXT STEP – as an agency recommended by Google – works in the all regions of Poland. Hosting of images and tour is free, and all copyrighta of images is owned by the client.
  28. 28. Request a photo shoot STEP 1 CONTACT US Contact us to arrange an appointment with our Street View Trusted photographer at your place. STEP 2 MAKE AN APPOINTMENT STEP 3 WAIT Choose the best date for an appointment after the evaluation of our offer for you. The Street View Trusted Photographer will take care of every task applying to the agreement, photoshoot and publishing of the virtual tour. CONTACT US
  29. 29. Request a photo shoot VIRTUAL TOURS PRICING If you are interested in our offer on a virtual tour of your business, write or call us to get several options and the best solution for you. Every virtual tour is priced individually, because of differencies between space, decorts and the amount of rooms. WYŚLI ZAPYTANIE
  30. 30. THE NEXT STEP Al. Wilanowska 95/7, 02-765 Warszawa aleks@thenextstep.pl +48 602 11 88 66 Aleks Grynis

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