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Crowd Economy:
un’opportunità anche per la
Pubblica Amministrazione
La crescita della Crowd Economy, o economia
collaborat...
CrowdForum
Mission
• Punto di riferimento per la
PA, con riferimento ad un
sistema di modelli e
strumenti di finanziamento...
Qualcosa di inaspettatamente nuovo
«Le connessioni sociali, potenziate da web e reti
mobili, hanno favorito la collaborazi...
E’ nata la Crowd Economy
Crowd
Economy
Sharing
Economy
•Efficienza della
domanda
Crowd-sourcing
•Efficienza
dell’offerta
C...
1. Persone
Nelle applicazioni la comunità è il punto di partenza.
La crowd economy fornisce soluzioni cooperative per
migl...
2. Obiettivi
Creazione di
valore condiviso e
responsabilità
sociale
Soluzioni pensate
per e con tutte le
parti interessate...
3. Piattaforma
Ora
tecnologia
connettività
reti mobili
Domani
Internet degli
oggetti (IoT)
E’ il mezzo per interagire e pr...
4. Partecipazione
Il crowd può finanziare nuove idee permettendo loro di decollare
(crowdfunding)
Ma il «verdetto del crow...
5. Produttività
Ma l’impatto sulla produttività emerge anche nella vita di tutti i giorni: acquisti di
gruppo, car sharing...
Crowd Economy e PA
Sharing
Economy
• Efficienza
nell’erogazione dei
servizi
• Migliorare accesso ai
servizi
Crowd
sourcing...
Sharing Economy
Trasporti - Bike e Car
sharing (varie città)
Energia –
WindCentrale (Olanda)
Crowdsourcing
Energia - Mosaic (USA)
– Marketplace
fotovoltaico per
installatori + lending
crowdfunding
Pianificazione
ter...
Tipi di Crowdfunding
Donation
…senza ritorni
Reward
…a fronte
della
promessa di
ricevere
qualcosa
Lending
…in forma di
pre...
Crowdfunding Civico: esempi nel mondo
Il ponte pedonale Luchtsingel a Rotterdam,
forse il primo progetto di civic crowdfun...
Crowdfunding Civico: esempi in Italia
La campagna Made In Cloister ha
raccolto oltre 75 mila sterline per
recuperare un ch...
Equity Crowdfunding: un’opportunità?
Co-finanziare
• L’ente stanzia fondi per partecipare in società
che propongono proget...
Grazie
Fabio Allegreni
Fabio.Allegreni@’crowdadvisors.net
www.crowdforum.net
www.crowdadvisors.net
17
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Crowd economy per la pa (crowd forum smau)

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La Crowd Economy, partecipazione della “folla” a progetti condivisi, è una grande opportunità per le imprese e gli individui, ma anche per la Pubblica Amministrazione

Published in: Economy & Finance
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Crowd economy per la pa (crowd forum smau)

  1. 1. Crowd Economy: un’opportunità anche per la Pubblica Amministrazione La crescita della Crowd Economy, o economia collaborativa, sta generando nuovi modelli di interazione tra domanda e offerta che possono essere adottati anche nei rapporti PA-Cittadino- Impresa
  2. 2. CrowdForum Mission • Punto di riferimento per la PA, con riferimento ad un sistema di modelli e strumenti di finanziamento alternativo degli investimenti pubblici, ispirati alla “Crowd Economy” Valori • Competenze, risorse e network della società Easygov e del network di professionisti Crowd Advisors
  3. 3. Qualcosa di inaspettatamente nuovo «Le connessioni sociali, potenziate da web e reti mobili, hanno favorito la collaborazione e la cooperazione come mai prima d'ora. Ironia della sorte, tutta questa tecnologia ha, nella maggior parte dei casi, aiutato ad aumentare le interazioni umane che sono andate ben al di là dei "likes" e delle "condivisioni" dei social media» Epi Ludvik Nekaj Founder & CEO, Crowdsourcing Week
  4. 4. E’ nata la Crowd Economy Crowd Economy Sharing Economy •Efficienza della domanda Crowd-sourcing •Efficienza dell’offerta Crowd-funding •Efficienza nella raccolta di fondi La Crowd Economy è un ecosistema dinamico di persone produttive che partecipano attraverso una piattaforma con lo scopo di raggiungere obiettivi reciprocamente vantaggiosi
  5. 5. 1. Persone Nelle applicazioni la comunità è il punto di partenza. La crowd economy fornisce soluzioni cooperative per migliorare la vita delle persone. Le piattaforme forgiano le interconnessioni tra utenti rompendo le barriere fra creatori, produttori e utenti finali. Una moltitudine di persone può dare soluzioni a problemi complessi • come nel caso della NASA: i contributi altamente tecnici da parte di appassionati e dilettanti del settore aerospaziale hanno raggiunto la qualità e la precisione degli scienziati spaziali esperti.
  6. 6. 2. Obiettivi Creazione di valore condiviso e responsabilità sociale Soluzioni pensate per e con tutte le parti interessate. Ciascuno, perseguendo il proprio obiettivo, può incidere fattivamente sulla vita di tutti La Crowd Economy crea esperienze significative e valori condivisi •Patient Innovation è una piattaforma che aiuta i pazienti a guidare l'innovazione al fine di trovare nuovi modi di trattamento dei loro problemi di salute. I pazienti stessi, spesso, sviluppano soluzioni di valore per aiutare a far fronte alla propria malattia. E, in alcuni casi, hanno salvato le loro vite.
  7. 7. 3. Piattaforma Ora tecnologia connettività reti mobili Domani Internet degli oggetti (IoT) E’ il mezzo per interagire e produrre risultati • Piattaforme come Airbnb e Uber sono diventati sinonimo di marketplace "1 to 1" e hanno portato a nuovi paradigmi di business
  8. 8. 4. Partecipazione Il crowd può finanziare nuove idee permettendo loro di decollare (crowdfunding) Ma il «verdetto del crowd» è fondamentale anche per: • convalidare piani aziendali e idee • ottenere feed back sui prodotti • Instaurare un rapporto continuativo di scambio di informazioni La Crowd Economy enfatizza co-creazione e partecipazione • La partecipazione di +60K sostenitori ha reso Coolest Cooler uno dei progetti più finanziati su Kickstarter, con più di $ 13 milioni. • LEGO, ha trasformato il suo fanatico seguito in una comunità che partecipa al design di nuovi prodotti.
  9. 9. 5. Produttività Ma l’impatto sulla produttività emerge anche nella vita di tutti i giorni: acquisti di gruppo, car sharing, crowdsourcing consentono di accedere più facilmente ad un’offerta più ampia e ad ottenere risparmi Le applicazioni digitali basate sul crowd per attività civili, soccorsi in caso di catastrofi e attività umanitarie rendono più efficiente la raccolta di informazioni. La Crowd Economy favorisce processi più veloci, economici ed efficienti • Dopo la scomparsa del volo 370 della Malaysian Airlines, seguì un'imponente ricerca digitale che mobilitò otto milioni di volontari, pari a 20.000 anni di tempo di volontariato!
  10. 10. Crowd Economy e PA Sharing Economy • Efficienza nell’erogazione dei servizi • Migliorare accesso ai servizi Crowd sourcing • Efficienza nel reperire risorse • Trasparenza appalti Crowd funding • Fondi per progetti specifici • Coinvolgimento diretto cittadinanza Market place Promuove Facilita
  11. 11. Sharing Economy Trasporti - Bike e Car sharing (varie città) Energia – WindCentrale (Olanda)
  12. 12. Crowdsourcing Energia - Mosaic (USA) – Marketplace fotovoltaico per installatori + lending crowdfunding Pianificazione territoriale – (Dipartimento trasporti Oregon) – Partnership con Strava per validare rete ciclabile Beni Culturali – Archivio Storico Nazionale (USA) – I cittadini contribuiscono a trascrivere, commentare ed etichettare il materiale già digitalizzato
  13. 13. Tipi di Crowdfunding Donation …senza ritorni Reward …a fronte della promessa di ricevere qualcosa Lending …in forma di prestito da restituire con interessi Equity …a fronte di quote societarie Crowd = folla Funding = finanziarsi Piattaforme di crowdfunding
  14. 14. Crowdfunding Civico: esempi nel mondo Il ponte pedonale Luchtsingel a Rotterdam, forse il primo progetto di civic crowdfunding, si è basato sulla possibilità di far incidere il proprio nome su uno dei 17 mila listelli che componevano il ponte. A seguito del successo della campagna, la municipalità di Rotterdam ha successivamente partecipato con 4 mln di euro. La realizzazione di un prototipo per lo studio di fattibilità di una piscina sul East River a New York ha raccolto quasi 42 mila dollari su Kickstarter, mentre lo studio preliminare di un progetto di parco sotterraneo, sempre a New York, ha raccolto 150 mila dollari.
  15. 15. Crowdfunding Civico: esempi in Italia La campagna Made In Cloister ha raccolto oltre 75 mila sterline per recuperare un chiostro abbandonato nel centro della città di Napoli e destinarlo a spazi per piccoli laboratori/negozi di artigianato tipico. La campagna Un Passo Per San Luca è la prima campagna di crowdfunding in Italia voluta da una pubblica amministrazione per finanziare dal basso la ristrutturazione di un bene pubblico, il portico di San Luca. La campagna ha raccolto 317 mila euro, andando oltre l’obiettivo iniziale.
  16. 16. Equity Crowdfunding: un’opportunità? Co-finanziare • L’ente stanzia fondi per partecipare in società che propongono progetti ad impatto sociale Società di servizi miste • L’ente costituisce una società di servizi (es. energia, internet…) e chi acquista il servizio diventa anche socio Real Estate Crowdfunding • I cittadini finanziano un immobile pubblico (che produca un reddito)
  17. 17. Grazie Fabio Allegreni Fabio.Allegreni@’crowdadvisors.net www.crowdforum.net www.crowdadvisors.net 17

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