Alec Shklyar talks about how Millennials can use social media platforms to grow their career.

1. Using Social Media to Millennial
Advantage

2. Millennials are time and time again accused of
a lack of attention span, an inundation with
technology and an obsession with social media.
Yet, what is often neglected is that these
very characteristics could be viewed as
positive attributes. In fact, social media in
particular presents a phenomenal opportunity
for growing these young men and women’s
career, enhancing their professional reputation,
and cultivating their corporate/client
relationships.
As Millennials trail-blaze their way into a
professional future saturated with digital
media and technology, here are a number of
things they should keep in mind:

3. F O C U S O N T H E L O N G - T E R M
As they say, “content is king,” and cultivating a long-term
relationship rests upon this very notion. By providing value to
your digital audience, you are forming an organic relationship
with what will be your loyal customer base. If you merely reach
out to ask for referrals or advertise mediocre specials, you will
lose the interest of your online following and thus reduce your
potential customer base.
High-quality, informative and engaging content is what will
naturally drive customers to your brand and is what will keep
them coming back. Give your customers (or professional
network) something they legitimately want to read, and they
will keep returning to the source (you) for more.

4. M A I N T A I N
P R O F E S S I O N A L S O C I A L
M E D I A
Just in case you haven’t already taken care of this, make sure
you have created and are maintaining a professional online
presence. LinkedIn and Twitter are both fantastic platforms for
increasing your digital exposure and refining your professional
brand. As you increasingly post informative and engaging
content, you will be adding to your image as a ‘thought-leader’
in your industry, which will in turn bolster your overall image.

5. In today’s day and age, social
media is a fundamental
aspect of building, refining,
and perfecting your
professional image. There is
no excuse to not grow your
online brand along with your
career. In fact, your career
itself may very well depend on
it.