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Miranda Presentation Fitzcarraldo Jmb

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Miranda Presentation Fitzcarraldo Jmb

  1. 1. The observation survey The Observation Survey is useful to observe, to code and to measure the times of permanence and to interprete the visitors’ behaviors during their visit in the museum. The direct observation of the visitors’ behavior is particularly useful for: Surveys the visit paths Analyses the times of Evaluating the potential of permanence and the stops communication of the museum Pointing out what (objects, Evaluating the accessibility and showcases, tags,…) attracts the the services of the museum and most the visitors’ attention or the ways the visitors use them what is ignored (attractiveness and rejection) Evaluating the effectiveness of permanent and temporary exhibits
  2. 2. The observation survey
  3. 3. The observation survey
  4. 4. The observation survey
  5. 5. Miranda Project It aims at: Evaluating the display / path Verifing the communication A. Tools and devices system of the museum B. Training Optimizing and simplifying the data collection and interpretation C. Research and support on site Reinforcing the skills of the museum staff Creating a repository of organised information concerning all the museums involved
  6. 6. A - Tools and devices The technological infrastructure of Miranda 1- Creation of a model 2- Observation on site 3- Data display Web based interface Touch screen for creating a graph interface on mobile model devices Web application for data searching and reports writing
  7. 7. Reserved working area Web Interface for the museums staff
  8. 8. Creating a museum graph The whole museum display is represented as a graph made of significant points: in these points the times of permance of the visitors are registered.
  9. 9. Observation on site An interface loaded on a mobile touch screen device allows the researcher to register in real time the visit paths, dividing them into a series of oriented arches, which connects the points in the graph.
  10. 10. Registering the visitors’ behaviors In these points you can also register the data regarding the visitors’ behaviors during their visit using an iconic system which classifies the points in different typologies.
  11. 11. B - Training The museum staff is trained and supported step by step. Methodology and observation survey Learning how to use specific tools Analysis of the museum space and creation of a model of the display Observation on site Data entry Elaboration and representation Analysis and use of the data
  12. 12. C - Research and support on site Sharing the aims with the museum Creating a model of the museum space Behaviors identifying Training the museum staff Field phase
  13. 13. The display of the data
  14. 14. Data display
  15. 15. Data display
  16. 16. Data display
  17. 17. Data display: the thermography
  18. 18. Museums experimenting Miranda Musei Capitolini – Rome Museo Nazionale del Cinema Turin Castello di Rivoli – Museo d’Arte Contemporanea Pinacoteca Giovanni e Marella Agnelli – Turin Regional Museum of Natural Science …and many others

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