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Social Media Marketing for Real Estate Agents & Negotiators

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As requested by the principal of RE/MAX Malaysia, I had the opportunity to share how real estate agents and real estate negotiators can use social media, with a special focus on Facebook, to help market their business.

In summary, here are the 10 points:
1️⃣ Marketing basics remain the same.

2️⃣ There are at least TWO phases to social media marketing. The first phase has four STEPS. The second phase has four PARTS. Facebook ads in a sub-component of the first phase, not even the first step.

3️⃣ Negotiators and agents are not the only ones deploying Fb ads. Big players with bigger budgets are doing the same thing.

4️⃣ If you have finite funds, precision is key in targetting and messaging.

5️⃣ Measure, track, and audit the paid and organic campaigns and communication.

6️⃣ Integrate sales cycles and marketing funnels.

7️⃣ The algorithm and tactics change to combat consumer blindspots.

8️⃣ Keep on learning from various free & premium sources: Facebook Blueprint, YouTube, Udemy.

9️⃣ Social media is about engagement as much as it is about being seen.

Above all, this bit sums it all up:

‼️ Social media marketing is magical; but it is not magic. The marketer still needs to do their work.

For email queries, contact me at aldric.tinker@remax.my.

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Social Media Marketing for Real Estate Agents & Negotiators

  1. 1. SOCIAL MEDIA MARKETING FOR REAL ESTATE AGENTS & NEGOTIATORS Prepared & presented by Aldric Tinker Toyad March 4th, 2019.
  2. 2. Why are we here? 1 To discover how to get the most of social media marketing, including Facebook ads 2 To do a quick survey on who else is deploying Facebook marketing campaigns 3 To explore tactics to enhance the outcome of Facebook marketing campaigns 4 To learn about free and paid resources available online
  3. 3. Phase1Phase2 Objectives: • To build your audience • To raise your brand • To pre-qualify your audience Objectives: • To build a relationship • To ‘convince’ algorithms that you are relevant • To create a spill over effect • To qualify your audience
  4. 4. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  5. 5. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  6. 6. Tropicana Corporation Berhad
  7. 7. KLK Land
  8. 8. Eco Sky
  9. 9. Flatiron, Phhom Penh
  10. 10. Cornerstone Xstate
  11. 11. The Ridge by Sime Darby Property Interests do not have to be about Home, Apartment, or Real Estate. Can you guess what interest did The Ridge by Sime Darby Property used?
  12. 12. The Ridge by Sime Darby Property
  13. 13. You must define the Demography, Geography, and…
  14. 14. …their Psychography!
  15. 15. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  16. 16. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  17. 17. Facebook also wants to know why you’re running a campaign.
  18. 18. Campaign Objectives Brand awareness Increase awareness of your brand by reaching people who are more likely to be interested in it. Reach Show your ad to the maximum number of people. Traffic Send more people to a destination on or off Facebook, such as a website, app or Messenger conversation. Engagement Get more post engagements, Page likes, event responses or offer claims. App Installs Get more people to install your app. Video views Get more people to view your video content. Lead Generation Drive more sales leads, such as email addresses, from people interested in your brand or business. Messages Get ore people to send messages to your business in Messenger or Whatsapp. Conversions Drive valuable actions on your website, in your app, or in Messenger. Catalogue Sales Create ads that automatically show items from your catalogue based on your target audience. Store Traffic Drive visits to your physical stores by showing ads to people who are nearby.
  19. 19. New & Subsale Landed Properties in KL & Selangor Sample objective: Build database through Facebook Lead Ads
  20. 20. West City Properties Sample objective: Build database through Facebook Lead Ads distributed through Facebook’s other channels.
  21. 21. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  22. 22. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  23. 23. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  24. 24. Limiting the Budget is NOT monitoring the performance
  25. 25. For each ad campaign, track these data every single day… Boosted ad Audience Budget Amount spent Sign-Ups Cost per Sign-Up Cost per Impression Impressions The larger your budget, the more rigorously you must track it!
  26. 26. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  27. 27. Propcoach
  28. 28. OSK Property
  29. 29. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  30. 30. Phase1Phase2 Step 1: Know your audience Step 2: Know your outcome Step 3: Plan & Run your campaign Step 4: Monitor & audit Part 1: Plan & curate content Part 2: Engage with your audience Part 3: Build your community Part 4: Monitor & audit
  31. 31. Where do we go from here? 1 Search ‘Facebook Blueprint’ on Google or visit https://www.facebook.com/business/learn
  32. 32. Where do we go from here? 2 Visit YouTube and search ‘Facebook Advertising Tips’ on Google. 3 Visit Udemy and enrol in digital marketing courses. 3 Perform an audit on your own Facebook Page & Profile. • Do you have a predefined audience & outcome? • What are you posting on a regular basis? • How do they relate to one another? • Do you have Groups as a funnel? • Do you engage with your audience?
  33. 33. Thank you.

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