Afdfc 2010 an_appetite_for_change_pm


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Aldeburgh Food & Drink Festival Conference ~ Slides from the Afternoon Session ~ Why does the nation's diet need to change? What practical steps are needed to achieve change in the public sector and among consumers? What is the role of education in initiating change? How do we involve the local community? What are the links between food, environment and health?

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Afdfc 2010 an_appetite_for_change_pm

  1. 1. Marie Francis, OBE Chair Sustainable Food & Farming Group, East of England
  2. 2. Food and Farming ─ the 2020 Vision The links between food, environment and health Sustainable Food and Farming Group Marie Francis OBE Double GVA Meet social responsibility – health and diet Environmentally sustainable
  3. 3. Change is unavoidable • Population growth, consumption • Fuel and renewable products • Competition for resources • Climate change • Do it sustainably • Health Demand Double Replenish Asset Base More from Less UK FOOD SECURITY
  4. 4. East of England agri-food threat or opportunity? • R&D • Strong businesses in food and farming • Large collaborative ventures • Excellent soils & climate Critical Mass Niche to large scale OPPORTUNITY
  5. 5. Production – double GVA • Higher yields • Target growth markets • Meet consumer trends ─ adding value convenience, health and wellbeing, provenance • Renewable energy generation • Renewable materials Wheat? Fruit & veg Biological waste
  6. 6. Production – Double GVA Large scale transformational projects – Cambridge – Camgrain – Thanet Earth Resource efficiency Reduced pollution Technology driven
  7. 7. Ensure it is environmentally sustainable Reduce negative impacts, especially diffuse pollution Deliver positive benefits ─ uptake agri-environment schemes 50% cut artificial fertilisers No landfill Water storage Soil strategy Collaborative landscape Biodiversity Carbon sequestration
  8. 8. Social responsibility diet and health • Develop healthier foods • Support functional food market – Health promote, disease prevent • Educate consumers on healthier diets Higher nutritional quality heart cancer bones $175bn Make accessible
  9. 9. 2020 Vision Making it happen • R&D and knowledge transfer • Skills: – Technologists – Business leaders • Commercial investment • Infrastructure: – Transport, planning, regulatory environment Increased production New product development Sustainable production methods New facilities New products
  10. 10. 2020 Vision Making it happen • Business driven • Working with local, regional and national governments and agencies • Supported by NGOs FOOD AND FARMING IS A MAJOR UK OPPORTUNITY Coming together local and large scale
  11. 11. Yvonne Moores Economic Development Team, Suffolk County Council
  12. 12. Suffolk Food, Drink & Agriculture ‘An Appetite for Change’ September 24th, 2010 Yvonne Moores Suffolk County Council
  13. 13. Food & drink sector ICT Agriculture 6,330 jobs Food processing/ manufacturing 12,000 jobs Biotechnology Packaging Distribution 12,000 jobs Hospitality and Tourism 47,000 jobs Retail / wholesale 28,000 jobs Services: • financial • legal • equipment manufacture • veterinary The whole Economic Value Chain – field to fork: £400m to Suffolk Economy ICT Agriculture 6,330 jobs Food processing/ manufacturing 12,000 jobs Biotechnology Packaging Distribution 12,000 jobs Hospitality and Tourism 47,000 jobs Retail / wholesale 28,000 jobs Services: • financial • legal • equipment manufacture • veterinary The whole Economic Value Chain – field to fork: £400m to Suffolk Economy Food, Drink & Agriculture
  14. 14. Benefit to Supply Chain & Economy • Increase access to fresh, nutritious food • Increase affordability of fresh food • Create ‘alternative’ large scale markets • 40% of food costs are distribution • Increase effectiveness of food distribution miles • Other models have not been ‘successful’
  15. 15. Why hasn’t this been done before? • Supply chain is too complex • 95% of businesses are under 5 employees • Lack of business skills in sector • Collaboration ‘doesn’t work’ • Need to reduce number of suppliers ─ eg. public sector, farm shops, restaurants
  16. 16. Suffolk Local Food Hub • Virtual rather than physical hub • Business-2-Business • Use existing distribution capacity • For small, niche businesses to large scale wholesalers • Access to alternative large scale markets • Confidence to increase production
  17. 17. Yvonne Moores 07912 999 326 Suffolk County Council Suffolk Food, Drink & Agriculture
  18. 18. Rebecca Guyver Research & Evaluation, Eastfeast Mary Pendered Horticultural Learning, Eastfeast Why we need to change our eating habits and how we are doing it – working with schools & local communities Cathryn Benefer Head, Bramfield CEVC Primary School Alison Cole Deputy, East Bergholt CEVC Primary School
  19. 19. Activities that inspire change (ctd) Adult: We sent out at a plea in the newsletter for any expertise that would help us to build raised beds ~ and the response was overwhelming! Not only did we get 75 people (including children) turn up for the dig, we got timber, a digger and lots of enthusiasm. And people keep coming back to see if we need a bit more help.
  20. 20. Memorable food experiences (ctd) Child: First we went into the garden and planted the seeds, then we weeded them lots and watered them and made a scarecrow to scare the birds off! After it was cut we went to a farm and watched it go through a combine, then it was put in a big wooden mill. Back at school, we made bread and carried it out to the allotment and cooked it in the bread oven. Then we got to eat it and I thought, I made this.
  21. 21. Adult: It’s not a question of joining things together but a question of just being involved in the work of the garden and then allowing all the other things to happen. It’s almost like camouflaging their learning, so they’re doing it without realising it and they’re doing it because they’re so enthused by something else. The main impact on the children’s attitude has been their enthusiasm for discovering stuff. Collaborative Processes (ctd)
  22. 22. Time for listening, observing, reflecting (ctd) Child: When we grew sunflowers, it wasn’t just about the planting or watering. It was also counting and measuring them ~ and when we wrote about it in our journals, it didn’t feel like writing.
  23. 23. Space for imagination (ctd) Adult: I will now be using willow weaving at work. The shelter building activity has also introduced me to the ‘risk’ activity; we must allow pupils to face these dangers! I will be remembering to keep the child in me alive, get outdoors in the summer and be creative and try not to get too bogged down in the day-to-day.
  24. 24. Child: Gardening helps me to garden at home. I have some seeds at home that I want to bring into school ~ marigolds and sunflowers. By the way, did you know that my sunflower was as tall as two Phoebes? My mum couldn’t believe that, but I showed her the picture in my journal, and now she does. Real and relevant activities (ctd)
  25. 25. Adult: Eastfeast gave me the confidence to follow the approach I wanted to follow and all the reading and research backed this up. Also, networking with the creative practitioners and staff from other schools outside our pyramid was really useful. We all had a lot to learn from each other. A community of learners (ctd)
  26. 26. Child: When we worked on the outdoor classroom, I was surprised how the whole form worked together, all of us ~ people who didn’t really talk before were just getting on with it. We designed and made it ourselves. We had to work together and think about it really carefully ~ the whole thing was our idea. Dialogue (ctd)
  27. 27. Adult: I think the holistic feel of Eastfeast is key ~ its inclusive ideology with the school community, the experts they bring in, the way it keeps broadening the experiences ~ and I love the focus on growing food. Children learn first hand that not all things give immediate gratification and that some take more long-term investments. Those ideas seem to permeate the school environment. Time to be responsive (ctd)
  28. 28. Child: I feel excited when I look through my journal because every time I turn a page, I see something I like. We have learnt a lot of things from our partner school in Buhumba ~ like not wasting food and being good at recycling and growing food in the school garden like they do. Widening contexts (ctd)
  29. 29. Adult: By opening the school to growing in the raised beds, relationships with parents who have been hard to reach in the past have developed so that they are now part of the community. This is empowering children who come from less privileged circumstances to feel special. We intend to build on this. Building on social capital (ctd)
  30. 30. Child: Dear Mary I really enjoyed the feast, making bread and gardening with you. It was amazing to eat our bread off our plates and then see them in the Gallery in Aldeburgh. Celebrations (ctd)
  31. 31. Wellbeing (ctd) Adult: My 2½ year old daughter comes in with her mummy and daddy at the weekend to help with the garden. She knows the names of the veg. Helen tells her to water the tomatoes and she knows where they are and what they look like. Being here is good for her education. It’s good to see David helping to build something that’s good for the school and our children will benefit too. The school has a real community feel!
  32. 32. Lucy Neal Co-Chair, Transition Town Tooting Fabio Santos Artistic Director, Phakama
  33. 33. Celebration can play a key role in engaging with the Community and initiating change
  34. 34. The Trashcatchers Carnival
  35. 35. The Trashcatchers Carnival
  36. 36. The Trashcatchers Carnival
  37. 37. The Trashcatchers Carnival
  38. 38. The gardeners of the earth
  39. 39. The gardeners of the earth
  40. 40. Reclaiming public space
  41. 41. Community at the heart of it
  42. 42. The power of imagination
  43. 43. Poetry and beauty enables change
  44. 44. “At Fishponds I will find my flock and fly in formation and nest on my rock”
  45. 45. Change in the making
  46. 46. Given the right structure, everything is possible
  47. 47. The spiral that kept us on track
  48. 48. Gladness
  49. 49. Honoring our pain for the world
  50. 50. See with new eyes
  51. 51. Going forth
  52. 52. The Bird of Sankofa “It is not taboo to go back and fetch what you forgot.” “Sankofa” teaches us that we must go back to our roots in order to move forward. We should reach back and gather the best of what our past has to teach us, so that we can achieve our full potential as we move forward. Whatever we have lost, forgotten, forgone or been stripped of, can be reclaimed, revived, preserved and perpetuated.
  53. 53. “And what was it all for?” Bringing different parts of Tooting together, illustrating how supposed rubbish can be re-used to make things of beauty and that high streets don’t always have to be highways: they can be community spaces too. By doing something out of the ordinary, the Lido crew have helped Transition Town Tooting show that people and places can change, that there are other ways of living in a low carbon future.
  54. 54. Trashcatchers legacy The Estate Agents shop opposite Tooting Bec tube has mysteriously started to display a tutu made out of silver coffee bags.....